Operation Be: The Podcast

Jamie Thurber

You have a picture in your head of what your life can BE for a reason, and sometimes balancing it all does feel impossible. Join your host Jamie Thurber as she takes you along her continued journey of intentionally creating a grounded lifestyle. She visits topics including learning that rest is actually NOT lazy, growing your business in a way that doesn’t take over your life, creating relationships that are supportive, reducing chaos overall, embracing sustainable habits, and more. Jamie Thurber, Expert Operations Manager & Productivity Queen turned Mindset, Business, and Lifestyle Coach, spent years focused on what she could DO to design her life on her terms. Through challenging personal experiences, mindset & habit shifts, and a whole-body health transformation, she has spent the last few years accepting that BEING present in her life is actually more important than all of the things she was doing.

  1. Jul 14

    The Mental Traps Keeping You Stuck (And How to Escape Them) | Ep 120

    We all create stories in our heads about what we have to do before we're allowed to succeed, be happy, or move forward. The problem? Most of those stories aren't real. In this solo episode of Operation: Be, I share one of the biggest mindset shifts I've had in years after facing overwhelming challenges in both business and life. From discovering fraud in a company I invested in, to rebuilding multiple businesses, managing an undiagnosed chronic illness, and balancing the weight of everyday life, I found myself asking a simple question: How do I get to the other side without staying trapped by my own thinking? We'll explore why our minds create invisible rules that keep us stuck, how to recognize the traps you're living in, and practical ways to refocus your energy on what actually moves your life forward. If you've been feeling overwhelmed, exhausted, or like you're carrying more than you can handle, this conversation is for you. 🎧 Tune in to learn how to break out of your mental traps: 00:00 - Welcome to Operation: Be 00:29 - The hidden traps we all create in our minds 01:22 - Why success doesn't protect you from limiting beliefs 02:23 - The rules your brain invents to keep you stuck 03:24 - My background in business, branding, and entrepreneurship 06:18 - Living with an undiagnosed chronic illness 07:58 - When life, business, and health collide 09:37 - The reality of rebuilding after business fraud 11:09 - Choosing to stay and rebuild instead of walking away 12:38 - Starting over with another struggling business 14:14 - Running five companies while feeling overwhelmed 15:53 - Looking for the way through the chaos 17:18 - The breakthrough that changed my perspective 18:45 - Why focusing on one thing can change everything 20:12 - Escaping the mental traps that keep you stuck 22:01 - Final thoughts: Build what matters and let go of the rest #mentalhealth #mentalload #mentaltraps The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesa... https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/ And Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/ Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more. Link to Subscribe 🎥 https://www.youtube.com/@JamieThurber Follow me on socials ♥️ ✨Instagram - www.instagram.com/jamie.thurber ✨Facebook - www.facebook.com/jamiethurber.biz ✨Website - www.jamiethurber.com

  2. Jun 23

    You Are Already Enough: Self-Worth, Healing & Letting Go | Ep 119 w/ Ashley Maland

    In this episode of Operation: Be, I sit down with my friend Ashley Maland for a conversation that felt both deeply personal and incredibly timely. We talk about self-worth, healing, identity, mindset, and what it means to keep moving forward when life doesn't go according to plan. Ashley shares the powerful belief she's finally embraced—that she's worthy of love, success, and belonging exactly as she is right now—and we explore how that one shift can change everything. If you've been navigating a hard season, questioning your path, or simply trying to become more aligned with who you're meant to be, I think this conversation will resonate with you. Remember: You don't have to become someone else to create a beautiful life. You just have to give yourself permission to believe that it's possible. Thanks for being here. ❤️   🎧 Tune in and accept that you’re enough just the way you are.   00:00 – Welcome to Operation: Be 00:35 – Introducing Ashley Maland 02:14 – What Ashley believes now that she didn't believe two years ago 03:20 – Rewriting negative self-talk and learning self-worth 05:28 – The power of belief and changing your personal narrative 07:54 – Do we really have to suffer to succeed? 10:10 – Navigating hard seasons while staying grateful 11:16 – Finding meaning in life's challenges 14:35 – Jamie's "eyes on the road" analogy for staying present 17:39 – Jamie reflects on buying her company and the lessons that followed 20:14 – Using content and podcasting to create meaningful conversations 22:52 – Why Ashley sees a growing shift toward love and connection 24:20 – Living life instead of endlessly processing it 25:04 – Practical ways to move through difficult emotions 27:28 – Breaking free from familiar patterns of pain 29:08 – Trusting yourself by keeping promises to yourself 31:01 – Why clarity about who you want to become changes everything 32:24 – Dreaming bigger and creating impact that lasts 33:29 – Ego, purpose, and building a meaningful life 35:50 – Wealth, abundance, and using success to serve others 38:39 – Why comparison is a trap and there's room for everyone 41:08 – The secret to success: Don't quit 42:23 – Learning to enjoy the process, not just the destination 43:56 – Ashley's message to anyone who feels stuck or behind 46:00 – Saying "yes" before you feel ready 47:20 – Final thoughts and takeaways    Connect with Ashley: https://www.instagram.com/ashleymaland/?hl=en https://www.facebook.com/ashley.taylor.maland.2025/ https://www.tiktok.com/@ashleytaylormaland   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesa...   / premiumkbstl     / premiumkbstl     And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com   / spasandmore     / spasandmorestl     Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more. Link to Subscribe 🎥    / @jamiethurber     Follow me on socials ♥️   ✨Instagram - www.instagram.com/jamie.thurber ✨Facebook - www.facebook.com/jamiethurber.biz ✨Website - www.jamiethurber.com

  3. May 12

    This Is What Heavy Seasons Teach You | Ep 118

    Some seasons of life feel heavy. Not because you’re failing…but because you’re growing. In this episode of Operation Be, I’m talking about what it really looks like to navigate pressure, stress, and major growth as a business owner and human being…without losing yourself in the process. Over the last year, I’ve experienced some incredibly hard and transformative moments across my businesses and personal life, and what I’ve learned is this: stress can either break you, or build your capacity. We’re getting into emotional intelligence, ownership, boundaries, overwhelm, and the importance of going back to basics when life feels chaotic. I’m also sharing practical tools that help me regulate stress, simplify systems, and create clarity. Because sometimes the answer isn’t doing more. It’s slowing down enough to recalibrate. 🎧 Tune in now for a real conversation about growth, resilience, and learning how to carry heavy seasons differently. 00:45  Why Life Feels Heavy 02:10  A Year of Hard Growth 04:26  Coaching & New Ventures 05:40  Resentment & Ownership 07:25  Protect Your Character 09:11  Reset When Overwhelmed 12:11  Pricing & Boundaries 15:24  Hard Days Are Human 19:49  Integrity & Leadership 22:49  Systems & Team Clarity 25:34  Using ChatGPT for Reflection 27:42  The Parking Lot Brain Dump 29:05  Mental Load & Basics 31:14  Environment & Stress 35:26  Simplify & Tighten Up 37:54  Back to Basics     Email me! me@jamiethurber.com   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin Williams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

  4. May 5

    The Truth About Overwhelm (No One Tells You This) | Ep 117

    Let’s clear something up… You’re not overwhelmed. You’re overextended. In this episode of Operation Be, I’m breaking down the difference, and why it matters more than you think. Because what feels like anxiety…chaos…even excitement sometimes? Is often just you trying to do more than your time and capacity can actually hold. We’re getting into how to spot overextension before it turns into burnout, why slowing down is the fastest way to get back in control, and the real reason your schedule feels impossible (hint: you’re not accounting for life in between). Trust me…getting back on track doesn’t happen overnight. It happens when you recalibrate with intention. 🎧 Tune in now and learn how to stop spinning…and start moving forward again.   00:45 Overwhelm vs Overextended 02:05 Anxiety or Excitement Check 04:07 Robot Coaching and Reality 04:58 Build Capacity and Boundaries 06:28 Time Blocking and Drive Time 10:14 Saying No and Limits 13:56 Disruptions and Three Anchors 17:15 Wrap Up and Support   Email me! me@jamiethurber.com   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin Williams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

  5. Apr 28

    This Is Why You’re Exhausted in Relationships | Ep 116

    Let’s talk about something that doesn’t get named enough…but affects everything: Emotional load. And no, it’s not just “being emotional.” In this episode of Operation Be, I’m breaking down what emotional load actually looks like in real life: the constant mental tabs, the anticipating, the remembering, the invisible weight that so many people (especially women) carry every single day. From my own marriage to business partnerships, I’ve seen how this shows up: 👉🏻 one person becomes the default manager 👉🏻 resentment builds 👉🏻 burnout creeps in 👉🏻 and communication starts to break down But here’s the shift: There’s a difference between noticing what needs to be done and taking responsibility for everyone else’s feelings, reactions, and outcomes. Because support doesn’t mean doing everything. And love doesn’t mean losing yourself in the process. 🎧 Tune in now for a conversation that might just change how you show up in your relationships, your work, and your own mind.   00:57 What Emotional Load Means 01:56 Why It Hits Relationships 04:12 Invisible Household Work 07:04 When Work Has Load Too 08:37 Stop Parenting Your Partner 11:29 Defining Emotional Load 12:42 Managing Others Feelings 15:43 Why It Matters 17:19 Balance Without Taking Over   Email me! me@jamiethurber.com   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin Williams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

  6. Apr 21

    The Leadership Mistake No One Talks About | Ep 115

    Let’s talk about something that looks like support…but often creates more stress. In this episode of Operation Be, I’m unpacking a dynamic I’ve experienced too often: sharing that I’m overwhelmed, only to have people start deciding for me what I can and can’t handle. Information gets withheld. Tasks get delayed. People try to “protect” my time…without asking. And that’s not support. That’s misalignment. I’m talking about why this creates confusion, missed deadlines, and unnecessary emotional labor (especially for women in leadership) and the difference between asking for help and simply being transparent. We’ll get into what real support actually looks like: clear roles, honest communication, and truth shared with respect. Because honesty isn’t being harsh. And avoiding truth doesn’t help anyone move forward. 🎧 Tune in now for a conversation about trust, communication, and what support should actually look like.   01:11 Emotions and Conditioning 01:53 Learning to Ask for Help 02:35 When Others Budget Your Energy 05:07 Transparency Is Real Support 06:53 A Meeting Story and the Cost 07:58 Clear Roles and Communication 08:40 Honesty Without Being Harsh   Email me! me@jamiethurber.com   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin Williams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

  7. Apr 7

    The Serial Entrepreneur Trap Nobody Talks About | Ep 114

    If you’ve ever been told to “pick one thing” or “niche down,” this episode is for you. In this episode, I open up about being labeled a “serial entrepreneur” and the pressure that comes with it. After investing in a $10,000 program that pushed me into a business model that didn’t fit, I realized something important: ✨ The problem wasn’t my ambition. ✨ The problem was when I stopped trusting myself. I share why being multi-passionate doesn’t mean you’re scattered—the common denominator in everything you build is you. And when you’re grounded in clarity, building multiple things can actually be your strength. We’ll talk about: Why niching down isn’t always the answer The difference between distraction and intentional growth Why structure and support matter more than discipline If you’ve been questioning your path, consider this your reminder: You’re not too much—you’re just not meant to build small. 🎙️Catch this episode today, and share it with someone who you think needs to hear this message too!   00:26 Serial Entrepreneur Debate 01:31 Niche Down Wounds 03:21 Built to Build Mindset 04:41 Common Denominator: You 08:08 Labels and Identity 10:22 Clarity and Integrity 14:18 Discernment Over Discipline 15:13 Pause Before You Decide 17:37 Not Everything at Once 20:12 Structure Support Sustainability 23:40 Steward Your Gifts   Mentioned in this episode: https://adventure-unknown.com/ Operation Be Episode w/ Emily Frisella   Email me! me@jamiethurber.com   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

  8. Mar 24

    Ditch the Perfect Schedule: Leadership, Productivity & Relationships | Ep 113 with Emily Frisella

    In this episode of Operation Be, I sit down with Emily Frisella — entrepreneur, best-selling author, COO of Arete Syndicate and 44Seven Media, and founder of Paper & Plan Co. and Women in Business. Emily is known for her no-BS, real-world approach to leadership, and this conversation delivers exactly that. We dive into what it actually looks like to run multiple businesses without rigid routines, and why the “perfect morning routine” advice you see online doesn’t work for most entrepreneurs. Emily shares her glass balls vs. rubber balls framework — a powerful way to prioritize what truly matters and let go of unnecessary guilt. We also talk about: ✨Why most productivity advice is unrealistic ✨Building trust through transparency (not transactions) ✨Leading teams with clarity and communication ✨Creating culture without drama ✨And how to grow a business while staying aligned with your values This episode is practical, honest, and packed with perspective shifts — especially if you’re building something and trying to do it in a way that actually works for your life. 🎧 Press play if you’re ready to lead, grow, and simplify how you approach success.   00:25 Meet Emily Frisella 01:39 Rethinking Daily Structure 04:41 Glass vs Rubber Balls 06:02 Rejecting Hustle Advice 09:34 Honest Selling and Trust 13:26 Books and Core Values 17:58 Myth of Long Plans 20:11 Social Media Reality Shift 30:07 Team Structure Breakdown 31:27 Delegation and Deadlines 32:36 Overcommunicate the Why 35:26 Women in Business Workshop 40:48 Launching the Academy 48:19 Work Life Blend Mindset 56:22 Staying Grounded Systems   Connect with Emily: https://www.instagram.com/emilyfrisella/ https://emilyfrisella.com/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

5
out of 5
15 Ratings

About

You have a picture in your head of what your life can BE for a reason, and sometimes balancing it all does feel impossible. Join your host Jamie Thurber as she takes you along her continued journey of intentionally creating a grounded lifestyle. She visits topics including learning that rest is actually NOT lazy, growing your business in a way that doesn’t take over your life, creating relationships that are supportive, reducing chaos overall, embracing sustainable habits, and more. Jamie Thurber, Expert Operations Manager & Productivity Queen turned Mindset, Business, and Lifestyle Coach, spent years focused on what she could DO to design her life on her terms. Through challenging personal experiences, mindset & habit shifts, and a whole-body health transformation, she has spent the last few years accepting that BEING present in her life is actually more important than all of the things she was doing.