Operation Be: The Podcast

Jamie Thurber
  • 5.0 (15)
  • SELF-IMPROVEMENT
  • UPDATED BIWEEKLY

You have a picture in your head of what your life can BE for a reason, and sometimes balancing it all does feel impossible. Join your host Jamie Thurber as she takes you along her continued journey of intentionally creating a grounded lifestyle. She visits topics including learning that rest is actually NOT lazy, growing your business in a way that doesn’t take over your life, creating relationships that are supportive, reducing chaos overall, embracing sustainable habits, and more. Jamie Thurber, Expert Operations Manager & Productivity Queen turned Mindset, Business, and Lifestyle Coach, spent years focused on what she could DO to design her life on her terms. Through challenging personal experiences, mindset & habit shifts, and a whole-body health transformation, she has spent the last few years accepting that BEING present in her life is actually more important than all of the things she was doing.

  1. 5D AGO

    Ditch the Perfect Schedule: Leadership, Productivity & Relationships | Ep 113 with Emily Frisella

    In this episode of Operation Be, I sit down with Emily Frisella — entrepreneur, best-selling author, COO of Arete Syndicate and 44Seven Media, and founder of Paper & Plan Co. and Women in Business. Emily is known for her no-BS, real-world approach to leadership, and this conversation delivers exactly that. We dive into what it actually looks like to run multiple businesses without rigid routines, and why the “perfect morning routine” advice you see online doesn’t work for most entrepreneurs. Emily shares her glass balls vs. rubber balls framework — a powerful way to prioritize what truly matters and let go of unnecessary guilt. We also talk about: ✨Why most productivity advice is unrealistic ✨Building trust through transparency (not transactions) ✨Leading teams with clarity and communication ✨Creating culture without drama ✨And how to grow a business while staying aligned with your values This episode is practical, honest, and packed with perspective shifts — especially if you’re building something and trying to do it in a way that actually works for your life. 🎧 Press play if you’re ready to lead, grow, and simplify how you approach success.   00:25 Meet Emily Frisella 01:39 Rethinking Daily Structure 04:41 Glass vs Rubber Balls 06:02 Rejecting Hustle Advice 09:34 Honest Selling and Trust 13:26 Books and Core Values 17:58 Myth of Long Plans 20:11 Social Media Reality Shift 30:07 Team Structure Breakdown 31:27 Delegation and Deadlines 32:36 Overcommunicate the Why 35:26 Women in Business Workshop 40:48 Launching the Academy 48:19 Work Life Blend Mindset 56:22 Staying Grounded Systems   Connect with Emily: https://www.instagram.com/emilyfrisella/ https://emilyfrisella.com/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

    1h 2m

  2. MAR 10

    The One Thing You Control When Everything Falls Apart | Ep. 112

    This last week was…wild. In this episode of Operation Be, I’m sharing what happens when multiple chaotic moments stack on top of each other — and how those moments revealed something important: peace doesn’t come from perfect circumstances. It comes from self-trust. When you build integrity with yourself — keeping small promises, speaking honestly, owning mistakes, asking questions, and following through — something powerful happens. You stop second-guessing. You move with clarity. You respond instead of react. I talk about why hard weeks don’t erase your progress, how not everything deserves your emotional energy, and why calm, strategic responses strengthen both your boundaries and your leadership. Especially when work dynamics get messy. Plans change. Life pivots. Chaos happens. But the one thing you can always control is how you show up and how you respond. That’s where real confidence is built. 🎧 Press play and let’s talk about staying grounded when life gets loud.   00:35 Last Week Was Wild 02:16 Peace Comes From Self Trust 04:03 Integrity And Follow Through 06:41 Messy Growth Seasons 08:13 Choose Your Reactions 08:57 Leadership Under Pressure 11:22 Strength In Silence 13:43 Flexibility When Plans Change 16:24 Closing Message And Reminder   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

    19 min

  3. MAR 3

    The Invisible Weight Nobody Warns You About | Ep. 110

    This episode wasn’t supposed to go this way. I had a plan. I was ready to talk about reinvention. And then a simple phone call about a truck recall tipped the scale. In real time, I felt the overwhelm hit — not because of the truck, but because of everything else. The invisible mental load of running businesses. The constant tabs open in my brain. The 1099s, staffing, client work, long commutes, family logistics. The weight that doesn’t clock out at 5pm. In this episode of Operation Be, I unpack what it actually feels like to carry that load — especially when your partner hasn’t owned a company and may not fully understand the cognitive strain. We talk about how gender defaults still quietly show up in daily responsibilities, what happens when you admit you’re drowning and don’t feel heard, and why expecting superhuman output is a losing game. I also share practical strategies that genuinely help — voice reminders, labeled alarms, systems that reduce decision fatigue — and how reframing pressure as privilege can shift your perspective without dismissing your reality. This one is honest. Messy. Real-time. Because growth isn’t polished — it’s practiced. 🎧 Press play if you’ve ever felt like your brain has 47 tabs open and none of them will close.   00:31 Reinvention Plan Derailed 01:24 Truck Trouble Real Life 02:57 Business Load In Relationships 05:47 Not Being Heard 07:46 Behind And Overwhelmed 12:20 Pressure Versus Privilege 15:27 Choosing The Podcast First 17:06 Using Reminders And Robots 20:03 Wrap Up And Sponsors   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

    22 min

  4. FEB 24

    Growth Is Lonely — And No One Warns You | Ep 109

    This episode is about the part of growth we don’t talk about enough — the loneliness. Living with intention, clarity, and alignment is powerful…but it can also feel isolating. It’s hard to put new internal experiences into words. It’s draining to constantly update or over-explain who you’re becoming. And sometimes the people closest to you can’t fully meet the version of you that’s emerging. In this conversation, I share what I’ve learned through physical, emotional, and mental healing — releasing guilt around not staying in constant contact, grieving old versions of myself and relationships built on obligation, and allowing emotions like grief and anger without needing others to relate. We talk about: ✨Where you shrink to keep others comfortable ✨What emotional safety really means ✨Letting go of opinions when you’re not harming anyone ✨And why growth often requires hard conversations If you’ve felt alone in your evolution, you’re not crazy. You’re growing. And emotional safety matters more than we admit. 🎧 Press play. Let’s go there.   00:39 Why Growth Matters (and Why It Can Feel Lonely) 02:18 Healing, Surrendering Control, and Protecting Your Energy 04:41 Letting Go of Obligation: Friends, Family, and Space to Grow 05:54 Grief, Hard Conversations, and Outgrowing Old Versions 08:10 Stop Shrinking: Shine, Set Boundaries, and Correct Yourself 10:35 Find Emotional Safety: Safe People, Vulnerability, and Being Seen 11:37 Ignore Opinions When You’re Not Hurting Anyone 14:11 Key Takeaways   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin Williams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

    16 min

  5. FEB 17

    Crisis Didn't Break Me This Time | Ep 108

    I’m back — and January was a wild one. In this episode of Operation Be, I’m sharing what really happened behind the scenes: my mom’s knee replacement, getting Influenza A, both of my parents becoming seriously ill, hospital stays, rehab, endless tests, and navigating the stress of healthcare and family updates — all while running three companies. But this isn’t just about what happened. It’s about what it revealed. Years ago, this level of uncertainty would have sent me into panic, overwork, and burnout. This time, I practiced presence. I triaged what mattered. I listened to my body. I allowed emotions without spiraling. We talk about nervous system regulation in real time, breaking old hypervigilant patterns, and how growth is revealed in chaos — not comfort. If you’re navigating stress, caregiving, or uncertainty, this conversation will meet you where you are. 🎧 Press play. Let’s walk through it together. 00:30 Unexpected Break + Why January 2026 Felt So Wild 02:05 Twists and Turns 04:32 When Everything Snowballed 07:00 Running 3 Companies While Life Implodes (and Finally Getting Help) 09:02 The Real Lesson: Emotions, Standards, and Not Burning Yourself Out 11:13 Nervous System Regulation Tools 13:10 Hypervigilance, Surrender, and Listening to Your Body 17:27 What Practice Looks Like Now: Boundaries, Cues, and Daily Regulation 20:14 Wrap-Up, How to Reach Me + New Show Sponsors 22:49 Sponsor Spotlight: Spas and More (Master Spas for Wellness)     Mentioned in this episode: Why We Practice: A Journey of Self Reflection & Growth | Ep 82: https://youtu.be/DaJkR9MiSmo Trueline Kitchen Video: https://youtu.be/hUYFYQVl32k?si=If1XFG302NX1n1pU   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com   The Operation BE show is proudly brought to you by: Premium Kitchen and Bath Located at 1666 Larkin WIlliams Road in Fenton. https://premiumkb.com/cabinet-wholesaler/ https://www.facebook.com/premiumkbstl https://www.instagram.com/premiumkbstl/   And   Spas & More STL Located at 12957 Gravois Road in Sunset Hills. Stop by their showroom to try any of their Master Spas products! http://www.spasandmorestl.com https://www.facebook.com/SpasandMore https://www.instagram.com/spasandmorestl/   Supported by Trueline Media Group Located at 1523 Fenpark Drive in Fenton. We are your one stop for all show needs. Visit www.truelinemediagroup.com to learn more.

    24 min

  6. JAN 6

    Fatherhood, Divorce & Growth: The Truth Men Don’t Talk About | Ep 107 with Pat Doyle

    In this episode of Operation Be, I sit down with Pat Doyle for an honest, grounded conversation about growth, fatherhood, and what it really means to show up as a man today. Pat’s journey—from professional baseball to mortgage lending, podcasting, and parenting—has been shaped by real-life experiences that forced him to slow down, reflect, and evolve. We talk openly about mental health, emotional intelligence, and the responsibility that comes with being a present father and a self-aware leader. Pat shares how navigating divorce changed the way he approaches parenting, personal accountability, and his own inner work—and why choosing growth over ego has mattered more than anything. This episode is about aligning purpose with practice, learning from life instead of running from it, and understanding that clarity doesn’t come from having all the answers—it comes from being willing to look inward. Whether you’re a parent, a professional, or someone committed to doing the work to live with more intention, this conversation offers perspective, honesty, and a reminder that growth is always available when you choose it. 🎧Check it out today!   01:53 The Zach and Pat Show 03:21 Fatherhood and Personal Growth 06:00 Navigating Divorce and Co-Parenting 08:58 Relationships and Emotional Intelligence 20:44 The Importance of Vulnerability 28:22 Using Social Media for Business and Personal Growth 31:30 The Identity Crisis for Men 32:06 Comfort in Solitude 32:50 Promoting Positive Masculinity 34:11 The Impact of Toxic Labels 35:32 The Importance of Listening 37:02 Building Community and Values 44:20 Rapid Fire Questions   Connect with Pat: https://www.youtube.com/@TheZachandPatShow https://www.instagram.com/stl_mortgagenerd/ https://www.instagram.com/thezachandpatshow/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com

    58 min

  7. 12/02/2025

    How This Founder Built a Purpose-Driven Beauty Brand | Ep 106 with Jessica McTaggart

    In this episode of Operation Be, I welcome the magnetic and mission-driven Jessica McTaggart, owner of The Curl Sanctuary in St. Louis. What begins as a conversation, becomes a full-bodied journey through Jessica’s evolution from a makeup counter employee to a leader reshaping the curly hair industry from the inside out. We wander through the origin story of The Curl Sanctuary, the philosophy that fuels it, and the intention-packed choices that turned it into a safe haven for natural curls and the people who wear them.  We dig into what it takes to build a purpose-driven business: the quiet bravery of saying no, the courage to create a culture that feels like home, and the discipline required to grow without losing yourself in the process. Jessica also opens up about training new stylists, honoring boundaries, and protecting the harmony between work, artistry, and real life. Expect heartfelt stories, grounded wisdom, and a look behind the curtain at what authenticity in leadership truly looks like. If you’re building something that matters, or simply craving a reminder that intention is a superpower, this episode delivers.  🎧Tune in. Fill up. And be inspired to build your world with purpose. 💫   00:21 Meet Jessica McTaggart: Visionary Behind The Curl Sanctuary 02:25 The Journey to The Curl Sanctuary 07:42 Transformations and Client Stories 12:38 Building a Business with Integrity and Intention 28:47 The Importance of Mentorship and Community 37:05 The Importance of Community and Support 38:04 Intentional Living and Personal Growth 40:23 Building a Business with Faith 55:50 Navigating Personal and Professional Boundaries 01:01:57 Reflecting on Success and Future Goals 01:04:57 Final Thoughts and Farewell   Connect with Jessica: https://curlsanctuary.com/ https://www.facebook.com/curlsanctuary https://www.instagram.com/thecurlsanctuary/   Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. https://operationbe.com

    1h 7m

  8. 11/25/2025

    Your Life Isn’t Stuck…You Just Need a New Perspective | Ep 105

    In this episode of Operation Be, we’re going all-in on one of the most underrated tools for growth: perspective shifts. We’re unpacking how seeing things differently—intentionally, clearly, and without burning yourself out—can radically reshape your life. We’ll get into: ✨ Why unlearning society’s “rules” is the first step to freedom ✨ How challenging your mindset creates space for real alignment ✨ The truth about clarity (and why most people skip this part) ✨ Real stories from my clients who transformed once they changed how they saw things ✨ Practical, doable steps you can start today to shift your perspective and reconnect with your core values This episode is your reminder that you don’t need a massive life overhaul—sometimes you just need a new lens. 🎧Hit play, take a breath, and let’s shift your perspective together. Reflection Prompt: Try ONE perspective shift this week. Identify something that doesn't feel great, or doesn't flow well in your life. Approach that thing with an open mind, and consider what YOU really think or feel about it, and how it is impacting your life. Do you really still need it?   00:21 Shifting Your Mindset 00:58 The Power of Perspective 08:04 Real-Life Examples of Perspective Shifts 11:58 Staying Present and Making Decisions 17:04 Action Steps and Conclusion     Mentioned in this episode: Says F*cking Who Gear: https://homesweetdefiance.com/products/says-who-womens-short-sleeve-t-shirt?pr_prod_strat=e5_desc&pr_rec_id=d3a92bbd8&pr_rec_pid=7203248046142&pr_ref_pid=7203257778238&pr_seq=uniform       Please like, comment, subscribe, and share this episode and tag us with @jamie.thurber on Instagram or Jamie Thurber on Facebook. #OperationBe   Want to connect with me on social media? www.instagram.com/jamie.thurber www.facebook.com/jamiethurber.biz www.jamiethurber.com  https://www.youtube.com/@JamieThurber   If you’re interested in getting the exclusive content I put out on the newsletter, sign up here: https://jamiethurber.com/newsletter   Join my community and let’s take this conversation even deeper! Operation Be: The Podcast is where I teach personalized lessons on intentional living & creating a lifestyle by design. www.operationbe.com

    19 min
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5
out of 5
15 Ratings

About

You have a picture in your head of what your life can BE for a reason, and sometimes balancing it all does feel impossible. Join your host Jamie Thurber as she takes you along her continued journey of intentionally creating a grounded lifestyle. She visits topics including learning that rest is actually NOT lazy, growing your business in a way that doesn’t take over your life, creating relationships that are supportive, reducing chaos overall, embracing sustainable habits, and more. Jamie Thurber, Expert Operations Manager & Productivity Queen turned Mindset, Business, and Lifestyle Coach, spent years focused on what she could DO to design her life on her terms. Through challenging personal experiences, mindset & habit shifts, and a whole-body health transformation, she has spent the last few years accepting that BEING present in her life is actually more important than all of the things she was doing.

Information

  • Creator
    Jamie Thurber
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    Operation Be: The Podcast