Join Darren, Gemma and Emma - 3 business professionals in this relaxed discussion about the latest big topics in marketing and how they can grow a business whether you’re a freelancer, business owner or just interested in how marketing can help you.
Should brands use Pride in their campaigns?
Given the number of high-profile stories in the media criticising brands and companies engaging in this year’s pride campaign, we briefly discuss whether brands should engage or avoid, and how they could resolve this issue of being challenged.
Spoiler alert: it’s important for brands to engage!
Creating a Customer Lifecycle for Your Business
This episode focuses on the importance of the customer lifecycle and the major positive impact it can have on sales if used in conjunction with a business plan and a sales funnel. In this discussion, we hope you’ll pickup lots of new ideas for your business too.
Listen to episode 18 to help with context and check out some of the useful links in the show notes below.
Creating a sales and marketing funnel for leads
We talk about AIDA (Awareness, Interest, Desire and Action), where you can use this as a sales funnel to generate leads and sales and how you can create a sales funnel. Listen to episode 19 about the customer lifecycle.
*The sales funnel was invented by E St Elmo Lewis in 1898 and not in the 50s as we mentioned.
How to be Successful with E-commerce
In just over 15 minutes, learn all the tips and guidance you need to know about being successful with e-commerce. A great podcast for those who are looking to start their own e-commerce website or grow an existing business, we cover everything from researching your market, the customer journey to how you can increase sales. Have a question or want to appear on a future episode? Contact the show through the email address in the show notes, we'd love to hear from you.
We chat through some strategies and approaches we're adopting right now to keep motivated amongst the many distractions and the negative headlines and how avoiding social media can help! Let us know your tips by emailing us, links in the show notes below.
How to Increase Sales
Whether you're marketing on a shoestring, a tight budget or you have a decent marketing spend; we talk through the different options you can start today to increase sales in your business. And it's only a short podcast! Let us know if you find this podcast helpful and follow the links in the show notes for more help and advice.