Easy Does It with Lise Cartwright

Lise Cartwright

Easy Does It is your 10-minute shortcut to growing a business without social media — no "be everywhere" hustle, no complex funnels, no endless to-do list. If you're a coach, speaker, or expert who's tired of shouting into a feed, this show gives you bite-sized, actionable steps to grow, nurture, and sell — using email, storytelling, and long-form content you actually own. Every episode is short and conversational, built from real client situations and my own business, so you get the exact frameworks and language working right now. We cover how to make an offer every single day without feeling pushy, how to tell stories that sell for you, what to do instead of social media, and how to use a nonfiction book to grow your business. Because business growth doesn't have to be complicated. It gets to be easy — and fun. In less time than it takes to drink your morning coffee, you'll get the clarity and the practical next step to turn your email list into your most valuable business asset. Social media free. easydoesitpodcast.substack.com

  1. 4d ago

    S10 E2: The Book You Don’t Know You’ve Already Written

    Show Notes: Welcome back to the Easy Does It Podcast! In this episode, I dive straight into a story that hits close to home for so many experts, business owners, coaches, and consultants: the struggle to figure out what your book would be about—even when people keep telling you to write one. The Curse of Knowledge The conversation focused on how, as experts, we often feel like our knowledge is too obvious to be book-worthy. One concept discussed was the “curse of knowledge”—that nagging feeling that everyone already knows what you do, so why would they want to read about it? I’ve seen this so often when chatting with friends and clients who are deep in their subject, feeling like nothing stands out enough to build a whole book around. Enter: Book Finder A key theme that emerged was the power of my tool, bookfinder.hustleandgroove.com. I share how I ran a friend’s content through the Book Finder—just a handful of her blog posts—and out popped a chapter list and potential titles. She was genuinely surprised that even with random content, the tool found a compelling book angle. Once she uploaded a keynote transcript and her workbooks, it even told her she already had 52% of her manuscript done—just from content she’d already created. From Obvious to Actionable The discussion explored how books make your frameworks and expertise more accessible—almost anyone can afford an ebook or paperback. This means you can help and reach more people, even if you usually work 1-on-1 with clients. Books don’t just share knowledge; when strategically positioned, they become lead generators and business assets that can live on your website, be linked in your email signature, and do the work for you every day. Making It Real Several points were raised, including the importance of making nonfiction books actionable. If you think your expertise is too obvious, remember: there’s someone out there who needs your unique approach, perspective, or framework. I also touch on how, in the age of AI, there are fun ways to make your book even more interactive for the reader. Try Book Finder Yourself! If you’re stuck on what your book could be about, or you think you don’t have enough for a full book, I encourage you to run your own writing—blog posts, transcripts, even your sales page—through my free Book Finder tool. No email required! Let it spark ideas and show you how much expertise you already have, ready to share. Ready to discover the book you didn’t know you’d already written? Head to bookfinder.hustleandgroove.com and give it a try. Let’s make your knowledge go further. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S10 E2: The Book You Don’t Know You’ve Already Written
  2. 5d ago

    S10 E1: Will a Book Actually Grow My Business?

    Show Notes: Welcome to season 10 of the Easy Does It Podcast! I’m honestly amazed that we’ve made it this far, and I’m so excited you’re here for another round. This season is going to have a strong theme threaded all the way through, but trust me—it’s 100% relevant to you, wherever you’re at in your business journey. So stick around! In This Episode I kick off with a story about a recent chat I had with a client—a speaker and coach who’s making a big career pivot. He came to me with some honest doubts about whether writing a book is a smart business move, or if it’s more of a vanity project. That conversation got straight to the classic question: Is publishing a book actually going to do anything for my business? What We Covered Books as Authority Builders:I walk through how just having a book—physical, digital, or even audio—immediately positions you as an authority in your space, even if you don’t always feel it yourself. Speaking and Coaching Credibility:If you want to get paid as a speaker, nothing beats being able to point to your book as your proof of expertise. The Reality of ROI:A key theme this episode is that books are not like a social media post or an email—they’re a slow burn. The return is rarely overnight, but it compounds over time, much like SEO does 04:50. Avoiding Common Mistakes:One big mistake I see? Forgetting to tell readers what to do next at the end of your book! That “what’s next” step is crucial to turning warm readers into leads 06:36. Using the Book as an Asset:The discussion explored how your book is an asset, just like your other offers (courses, coaching, memberships). It deserves that same promotion and attention. Cost Breakdown:You absolutely don’t need to spend a fortune—a realistic budget for self-publishing your book can be under $1,000 USD 08:27. Finding Your Book Idea:You likely already have the content for your book! I share how you can grab anything you’ve already produced—blog posts, podcasts, transcripts—and use my free tool at bookfinder.hustleandgroove.com to discover the book that’s hiding in your work 09:10. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S10 E1: Will a Book Actually Grow My Business?
  3. Jul 9

    S9 E6: Why Your Niche Isn’t Your Ideal Customer

    Show Notes In today’s episode, I’m pulling back the curtain on a realization that’s been two years in the making: your niche isn’t always your actual ideal customer. I get honest about where I’ve not followed my own frameworks and share how that’s led me to reshape my messaging, my offers, and my clarity moving forward. Here’s what I cover in this episode: * The story behind my hesitation to launch a new group program for nonfiction authors * How filling out my Tangible Offer framework exposed a big mistake: confusing “niche” with “ideal customer” 02:05 * The lightbulb moment I had while talking with my AI CEO, and what it showed me about who I really serve 05:22 * Why my actual ideal customers aren’t “nonfiction authors,” but coaches, speakers, and content creators who want to use a book to expand their reach * How getting specific about your ideal customer changes everything—your messaging, your offer structure, and your results 07:31 * Tips for making sure you’ve chosen the right ideal customer, what to do when things feel off, and how to gather data to make informed decisions 07:47 * An action step you can take today to get ultra-clear on who your next offer is really for If you want access to my Tangible Offer framework, you’ll find it inside The 1K Lab—check out the details at hustleandgroove.com/the1Klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E6: Why Your Niche Isn’t Your Ideal Customer
  4. Jun 25

    S9 E2: The Inner Work Nobody Talks About

    Show Notes: Ever wake up feeling sick to your stomach — not because something bad happened, but because you realised you built the thing that's making you miserable? Yeah. Been there. In this episode, Lise gets real about her 2019 wake-up call — the moment she realised she'd followed everyone else's playbook so perfectly that she'd built a business she no longer loved. Sound familiar? 😬 She breaks down the difference between running your business on autopilot (hello, AI-generated to-do lists that go nowhere) versus operating with intentional awareness — and why the missing link between the two is something most business coaches completely skip over: inner work. What You'll Learn in This Episode Why "doing all the things" can still land you in a business you hate. The difference between autopilot mode and intentional operation — and why it matters more than any strategy. What inner work actually is (spoiler: it's not just mindset work!). How your body knows the answer before your head does. What a "yes" vs. a "no" feels like — and why the flat meh is actually the danger zone. How Human Design helped Lise tune into her body's signals. Why you can't quit the thing you hate until you've built the thing you love. How to use repurposing to transition away from platforms that drain you (without starting from zero). Tools & Resources Mentioned Rosebud App (affiliate link) — Lise's go-to journaling app for the past two years. You can audio record, write, or even call in while driving. It asks questions, identifies patterns, and learns as you go. Genuinely amazing. 🌹 The 1K Lab — a membership to help you create business assets so you can ditch social media with ease. Grow, Nurture, Sell — a monthly experience where you get access to Lise 1-on-1 to grow a business that's easy and fun for you. Human Design for Business Collective — a subscription that unlocks 4 custom-built tools to help you integrate your Human Design into your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E2: The Inner Work Nobody Talks About

About

Easy Does It is your 10-minute shortcut to growing a business without social media — no "be everywhere" hustle, no complex funnels, no endless to-do list. If you're a coach, speaker, or expert who's tired of shouting into a feed, this show gives you bite-sized, actionable steps to grow, nurture, and sell — using email, storytelling, and long-form content you actually own. Every episode is short and conversational, built from real client situations and my own business, so you get the exact frameworks and language working right now. We cover how to make an offer every single day without feeling pushy, how to tell stories that sell for you, what to do instead of social media, and how to use a nonfiction book to grow your business. Because business growth doesn't have to be complicated. It gets to be easy — and fun. In less time than it takes to drink your morning coffee, you'll get the clarity and the practical next step to turn your email list into your most valuable business asset. Social media free. easydoesitpodcast.substack.com