Lissa Talks Print on Demand Lissa Chandler

Welcome back my Print on Demand podcast, y'all! Today, I'm checking in with you and discussing a really fun question: Should My Mockups Have White Backgrounds? Here's What We're Talking About!Why Are Minimal Product Photographs The Most Popular?White Backgrounds = The Truest ColorColor Will Always Vary Because of Other ItemsDifferent Buyers Connect with Different PhotosSloppy Backgrounds v Intentional BackgroundsMost Important? Use Mockups You Connect With!Wanna know this episode in one quote...

Unique Ways to Market Your Print on Demand BusinessWelcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss:10 Ways to Market Your POD ShopHow More Advertising = More RecognitionMarketing Within Your GenreWanna know this episode in one quote? I got you!"When you’re new to business, ads can feel like a bad word. When you’re new to POD, niching down can feel like a bad word. One great thing about POD is that you don’t really need to niche down completely,...

How To Spot AI Mockups When Using Mockups with Your Print on Demand DesignsWelcome to my limited series on Print on Demand! In our thirteenth episode, I discuss ways to spot AI mockup photographs. Here's the biggest ways to spot them!Hands Look WonkyNo Models Look The SameSomething is "Off"Everything is Overly SmoothLook Closely at Each ItemNOTE: I am not here to bash AI. As a longtime photographer, though, I thought it would be helpful to address the ways I spot AI images.Wanna know this epi...

Mockup Photographs in Print on DemandWelcome to my limited series on Print on Demand! In our twelfth (dang!!) episode, I talk about my experience as a photographer who shoots mockups and sells Print on Demand items. Here's some topic we discuss!Don't Overthink Your MockupsSimple Sells But Trends Do, TooUsing Mockups for a Cohesive VibeHow I Use Mockups in My Print on Demand BusinessIt's Okay to Use Different Mockups for Different ThingsReal Items MatterUnderstanding Item Colors in Mocku...

All About Reviews in Your Print on Demand BusinessWelcome to my limited series on Print on Demand! In our eleventh episode (and first bonus episode!), we totally dig into reviews. Here's some of our topics!Most Reviews Are Amazing!Take a Deep BreathA Bad Review is Not The End of Your ShopEveryone is Going to Have Their Own BiasKnow Your PlatformKnow When You are Going to RespondHave Form ResponsesHow to Improve Customer Experience Wanna know this episode in one quote? I got you!"When you...

Social Media and Selling on Your Own Website for Print on DemandYou've established your shop and figured out what works best for you and your awesome customers. What's next? Here's a few of our topics for today!Platform Selling v Your Own WebsiteDriving Your Own TrafficUsing a Blog on Your Website for SEOUsing Social MediaWanna know this episode in one quote? I got you!"The biggest difference between selling on a platform versus your own website is this: If you’re on a platform, the traf...