Listen Loudly

Door No. 3

Welcome to the Listen Loudly podcast, where we amplify voices and have thought-provoking conversations to bring a challenger mindset to life! As a brand strategy firm based in Austin, Texas, we arm companies and organizations by activating their unique challenger identity to distinguish them and bring focus to their place in the business world as they rise above the competition. On this podcast, we will share our thoughts and give you insights into the challenges that market and business leaders are facing every day. We hope to be a source of inspiration and takeaway for aspiring challenger brands everywhere. Join in the conversation as we get ready to unleash the challenger spirit in you!

  1. 02/05/2025

    Strategic Business Influencers: An Interview with Paige Velasquez Budde

    As a business leader, you know the importance of building trust, credibility, and differentiation for your organization. But have you considered how developing your personal brand as a strategic business influencer can unlock new levels of impact and growth?  In this episode, we sit down with Paige Velasquez Budde, Partner & CEO at Zilker Media and an expert in helping executives and entrepreneurs amplify their thought leadership. Paige shares a transformative framework for recognizing your unique potential and aligning your personal and professional goals.  You'll discover: The common misconceptions that hold leaders back from personal branding (and why they're wrong) A step-by-step process for creating your "Influence ID" to build a mission-driven, authentic brand Practical tips for managing online presence and first impressions to accelerate trust How to leverage your expertise and experience to drive greater impact beyond your company Whether you're preparing for a business exit, looking to recruit top talent, or simply want to expand your reach, this episode will inspire you to embrace your role as a strategic business influencer. Get ready to unlock your full potential and take your leadership to new heights!   Show Notes: Paige Velasquez Budde LinkedIn: https://www.linkedin.com/in/paigevelasquez/   Influence ID - 5-step process for building an authentic, mission-driven brand   Brand Power Score - https://zilkermedia.com/brand-power-score-quiz/    Zilker Media - https://zilkermedia.com/ an Austin-based agency building people-driven brands   "The Strategic Business Influencer" - upcoming book by Paige Velasquez Budde    Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn

    27 min
  2. 11/27/2024

    Striking a Media / Messaging Balance: An Interview with Ryan Pitylak

    In this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares: The critical role creative plays in driving ad performance. Why creative is now the key to targeting on platforms like Meta and TikTok. The distinction between demand creation and demand capture, and how to master both for brand success. How empathy and mission-driven strategies transform both businesses and lives. Why scaling creative production is essential for reaching broader audiences. Ryan also shares his personal journey, from running his agency to creating pathways for traders to succeed, emphasizing how value-driven products lead to sustainable growth. Don't miss these actionable insights to level up your marketing game!   Show Notes Ryan Pitylak LinkedIn: https://www.linkedin.com/in/ryanpitylak Unique Influence – A creative agency specializing in performance marketing, offering strategic campaigns that connect brands with their audience. Demand capture –  focuses on reaching and converting customers who are already actively interested in a product or service. It involves targeting high-intent audiences through precise media buying, personalized messaging, and strategic ads. Demand creation – focuses on generating awareness and interest in a product or service among audiences who may not yet know they need it. Through creative content, targeted campaigns, and strategic outreach. 72andSunny – A full-service creative agency known for campaigns that inspire action and drive results, blending traditional and digital media. Zynga – A leading mobile game developer, known for creating engaging, interactive games that drive large-scale user acquisition through demand capture strategies. Beachbody – A health and fitness brand that leverages campaigns with targeted digital marketing to build its loyal customer base. P90X – A fitness program by Beachbody. OTT (Over-the-Top) – A digital media service delivering content directly over the internet, capturing demand through on-demand viewing and creating new demand. Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn

    29 min
  3. 11/13/2024

    CEO Unlocked: Goal Setting for the Next Level: An Interview with Joel Trammell

    Dive into a powerful conversation on what it truly means to lead at the highest level. Our guest, a seasoned CEO coach, Joel Trammell, unpacks the often-overlooked mental models that distinguish successful CEOs from the rest. In this episode of Listen Loudly Podcast, we explore the critical shifts CEOs must make, moving beyond specialized expertise to adopt a holistic, goal-centric mindset. Key Insights Transitioning from functional expertise to a generalist CEO role The 3 mental models that transform organizational leadership Why conventional goal setting often fails CEOs and what to do instead The essential role of quarterly goals in maintaining agility and alignment How to engage teams and avoid common pitfalls in CEO-level goal setting Set goals that foster alignment and keep teams engaged, no matter the organization's size. Learn how seasoned CEOs leverage mental models and quarterly benchmarks to stay on track and lead with clarity.   Show Notes: Joel Trammell LinkedIn - https://www.linkedin.com/in/joeltrammell/  People Model - one of the mental models that is described as adapting your leadership approach to effectively manage and engage people with diverse behavioral styles Sustainable Business Model - one of the mental models described as consistently providing value to three key stakeholders: customers, employees, and shareholders   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn

    23 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the Listen Loudly podcast, where we amplify voices and have thought-provoking conversations to bring a challenger mindset to life! As a brand strategy firm based in Austin, Texas, we arm companies and organizations by activating their unique challenger identity to distinguish them and bring focus to their place in the business world as they rise above the competition. On this podcast, we will share our thoughts and give you insights into the challenges that market and business leaders are facing every day. We hope to be a source of inspiration and takeaway for aspiring challenger brands everywhere. Join in the conversation as we get ready to unleash the challenger spirit in you!