Most mid-market companies are quietly leaving $500K to $2M+ in earnings on the table — not because they're badly run, but because the money is hidden in plain sight: in pricing that has drifted, customers that don't actually make money, working capital that's trapped, and overhead that grew faster than revenue. The question every owner, CEO, and board should be asking isn't "How do we cut costs?" It's "Should this business be producing more EBITDA than it is?"In Hidden Profit, veteran CFO and turnaround executive David H. Tolly answers that question with a practitioner's playbook built over forty years and more than forty engagements. Rather than generic advice, the book lays out seven specific levers — pricing and revenue, cost reduction, working capital, operational efficiency, customer portfolio, business model, and growth without proportional cost — and shows exactly how to find the hidden profit behind each one and capture it in a way that is durable, visible, and repeatable.Drawing on real engagements — including a company he helped grow from $2M to $26M in EBITDA, and turnarounds that reversed nine-figure losses — Tolly writes the way he works: direct, numbers-first, and honest about the mistakes that cost companies money. Each chapter includes diagnostic tools, worked examples, and a "do this next" action plan, plus a 90-day execution framework and a chapter on preparing earnings to survive the quality-of-earnings scrutiny of a sale.Because every dollar of recovered EBITDA can be worth six to ten dollars of enterprise value at exit, the stakes are far larger than the income statement. Written for business owners, CEOs, CFOs, private-equity sponsors, and the advisors who serve them, Hidden Profit is a clear, no-nonsense guide to finding money you already have — and keeping it. 📖 Available on Amazon: https://amzn.to/3RoGlNZ
