Live LIGHTER

Jessica Berg

Women are powerful. But somewhere between the responsibilities, the expectations, and the weight of everyone else's needs, we forget that. Live Lighter is where we remember. I'm Jessica Berg, and this podcast exists for one reason: to help women like you shed what's been holding you back: mentally, emotionally, physically, so you can step into the life you actually want. Not the one you've been performing. The one you've been dreaming about. Every week, we talk about the real stuff. Identity. Pressure. The invisible weight women carry that no one talks about. And we do it because freedom isn't a luxury, it's your birthright. You were never meant to carry this much. And you were never meant to do it alone. Welcome to Live Lighter. Let's put it down.

  1. 2d ago

    Owning Your Voice and Leading as a Woman in Tech

    You have been told to be more confident. To speak up. To be more strategic, less emotional, less nice. As if the friction you feel at work is something in you that needs fixing. My guest this week spent years being told exactly that, until she realized the problem was never her. And more importantly, she figured out what to actually do about it. Michelle McDaid spent more than twenty-five years leading engineering teams in tech, including a role as the first female director of engineering at her company. Today she is the founder of The Leading Place, where she helps women own their voice and lead as themselves, and helps organizations build cultures that actually keep the women they work so hard to hire. This conversation is honest, fired up, and full of practical, do-this-now wisdom that only comes from decades inside the room. We get into: What to do instead of just trying to "be more confident"Small, no-budget changes that transform who applies for a role and who staysThe difference between being mentored and being sponsored, and why sponsorship is what actually moves your career forwardHow to make your work visible without feeling like you're braggingHow to lead from your strengths, including the ones you've been told are weaknessesWhat the research says about the leadership style that actually works bestHow to move from fear and shrinking into action, even in an uncertain job marketWhy real change requires men to be part of the conversationWhether you are still inside the system, thinking about leaving it, or building something of your own, this one will leave you with real tools and a new way of seeing your own leadership. ___ ABOUT MICHELLE Michelle McDaid is the founder of The Leading Place, a purpose-driven startup helping organisations reimagine leadership and build cultures where both people and performance thrive. Michelle is a qualified and accredited coach and mentor (Advanced Diploma in Executive Coaching, Kingstown College; EMCC EIA Practitioner accreditation) and is a Chartered Member of CIPD. Through The Leading Place, Michelle supports organisations with leadership development, communication, strategy, and culture change. Michelle has been recognised as a finalist in the 2026 Newstalk Changemaker Awards (Inclusive Workplace and Workplace Wellbeing categories), Everywoman in Tech Awards (Leaders category, 2022) and Women in Tech Awards (Trailblazer category, 2019); listed in Diversein's 133 Women Who Change the World (2023); included in CTO Craft 100; and featured in Focus on Diversity's Irish female-founded companies who empower females in Ireland and abroad (IWD 2025 and 2026). Her thought leadership has been featured by CTO Craft, Electronic Specifier, Irish Examiner, Business Post, and Silicon Republic. She is a frequent speaker at conferences, podcasts, and panels. Connect with Michelle: LinkedIn (personal): https://www.linkedin.com/in/michelleamcdaid The Leading Place on LinkedIn: https://www.linkedin.com/company/the-leading-place/ Website: https://theleadingplace.com/ Instagram: https://www.instagram.com/theleadingplace Book a meeting: https://calendly.com/michelle-theleadingplace/30min The Illuminated Path newsletter: https://www.theleadingplace.com/#newsletter ___________ Want more of these types of convos? Sign up for Jessica's Weekly Newsletter: Join my Weekly Newsletter Follow along: LinkedIn | Instagram

    Owning Your Voice and Leading as a Woman in Tech
  2. Aug 21

    Surviving Birth Trauma and Finding Her Voice

    Content note: this episode includes discussion of birth trauma and a life-threatening medical experience. Come to it when you have the space to. This episode is unlike any I have recorded. Because the bravest thing my guest does is not in the story she tells. It is the fact that she is telling it at all. Ashley Graham spent years in PR helping other people share their stories. This is the first time she is telling her own. And she is not speaking from the tidy other side of her healing. She is speaking from the middle of it, still finding the words, still learning to trust the very voice she is using to speak. After two miscarriages and a hard-won pregnancy, Ashley's birth became an emergency that put both her life and her baby's on the line. And in the days that followed, a quiet voice inside her kept saying something was still wrong, while a louder, more familiar voice told her she was overreacting. That it was just postpartum anxiety. That she did not want to be too much. She silenced it. And what followed changed the course of her life. This conversation is about what happens in the space between those two voices. It is about the birth of her daughter, and the birth of Ashley coming home to her own knowing. And it is a living example of the exact work I do with women every day: learning to trust the quiet voice inside, the one so many of us were taught to silence. In this episode we get into: The birth experience that changed her relationship with her own mortalityThe inner voice that knew something was wrong, and the conditioning that told her to ignore itWhy choosing to be seen and share your story can feel as vulnerable as the experience itselfWhat it looks like to use your voice before you feel readyThe courage it takes to tell your story from the middle, not the tidy endAshley is not speaking from the finish line. She is speaking from inside it. And that is exactly what makes this so powerful. If you have ever felt a quiet knowing you talked yourself out of, or a story you have been too afraid to tell, this one is for you. Your voice matters. You are not too much. Links: Ashley's Website: https://simplyashleygraham.com/ Connect with Ashley on LinkedIn: https://www.linkedin.com/in/simplyashleygraham/ Follow Ashley on YouTube: https://www.youtube.com/@SimplyAshleyGraham/ Listen to Ashley's Podcast: https://pod.link/1667617698 _________________________________________________ Work with Jessica: Golden Era Mentorship - 1:1 mentorship Sign up for Jessica's Weekly Newsletter: Join my Weekly Newsletter Follow along: LinkedIn | Instagram

    Surviving Birth Trauma and Finding Her Voice
  3. Aug 14

    Change the System, Not the Women with Dr. Tina Yerkes

    You are not the problem. The system is. For decades, women have been handed the same advice: lean in, speak up, be more confident, adapt. As if the discomfort we feel at work is a personal shortcoming to fix rather than a structural problem we were dropped into. My guest this week spent thirty years inside male-dominated industries, from research science in remote Alaska all the way up to CEO of an international nonprofit, believing for years that the friction she kept running into was her fault. Until she realized it was never her. It was a system that was never built for women in the first place. Dr. Tina Yerkes is an executive coach and the author of the new book Change the Systems, Not the Women. In this conversation we get into what actually keeps women constrained at work, why the conditioning starts far earlier than you would ever guess, and what real change looks like, both from the top down and from within. Here's what we get into: Why the conditioning between boys and girls begins at age four, and how it follows us all the way into the boardroomHow workplaces built around men quietly constrain women from the very start, from the schedule to the dress codeThe difference between hiring women and actually letting them lead, and the "I didn't hire you to run a program, I hired you as a mouthpiece" story you won't forgetWhy so many men never even see the conditioning they're part of, and what it takes to bring them into the conversationHow women can lead as themselves, not as a watered-down imitation of the men around themWhat it really takes to change a system, and how to support the women choosing to stay and fight for itThis one is fired up, honest, and deeply validating for any woman who has ever wondered if it was just her. It was never just you. ________________________________________ How to get more of Dr. Tina Yerkes, her wisdom & energy: Learn more about her book, Change the Systems, Not the Women hereHire Dr. Tina Yerkes for a speaking eventSee all the ways to work with her here (executive mentorship, strategic planning, org redesign, team dynamics, board advisory)With a PhD in Zoology, executive training from Harvard and Kellogg, and 25+ years leading mission-driven organizations, Tina sits at a rare intersection: rigorous scientist, seasoned CEO, and trusted strategic advisor. She has scaled nonprofits from the ground up, secured seven-figure funding, built equity-centered programs, and guided leaders through their most complex moments, from boardrooms to frontline communities. Her work spans environmental conservation, public health, international sustainability, and social impact — always grounded in one belief: that the right strategy, the right structure, and the right leadership can change everything. At the heart of Tina's work is a deep commitment to equity and the advancement of women.

    Change the System, Not the Women with Dr. Tina Yerkes
  4. Aug 7

    The Mom Guilt We Need to Stop Carrying

    Motherhood isn't about getting it right all the time. In this conversation with perinatal and infant mental health therapist Jen Burke, we unpack why so many moms live under the weight of guilt and why that guilt is often keeping us from being present. We talk about:  The difference between guilt that helps us grow and guilt that turns into shame  Why repair matters more than perfection  How social media fuels unrealistic expectations of motherhood  The identity shifts that happen after becoming a mom  Why learning to care for yourself is one of the greatest gifts you can give your children If you've ever wondered whether you're doing enough, this episode is your reminder that you were never meant to be perfect, you were meant to be human — ABOUT JEN Jen Burke, JD, LMSW, IMH-E® (she/her) is a therapist, educator, entrepreneur, and advocate for maternal mental health. She is the co-founder and co-director of Rise Wellness Collaborative, a Michigan-based therapy practice specializing in perinatal mental health, infant and early childhood mental health, and the parent-child relationship. She is also the co-founder of Bloom & Rise, a therapist-created company designing meaningful products that support mothers' mental health and early parent-child connection. Jen holds a law degree from Columbia Law School and a Master of Social Work from the University of Michigan, where she earned a Child Welfare Certificate. She is endorsed as an Infant Mental Health Specialist through the Michigan Association for Infant Mental Health and teaches in the University of Michigan School of Social Work as a lecturer. Drawing from both her professional expertise and her own experience of infertility, pregnancy loss, and motherhood, Jen is passionate about making evidence-based mental health information practical, accessible, and compassionate. Whether she's working with families in the therapy room, teaching future clinicians, or creating resources for parents, her work centers on strengthening relationships and helping caregivers feel supported, understood, and empowered. risewellnesscollaborative.com (@risewellnesscollaborative on instagram) bloom-and-rise.com (@bloom.and.rise on instagram)

    The Mom Guilt We Need to Stop Carrying
  5. Jun 19

    Why Women Are Leaving Corporate in Record Numbers

    Women are leaving corporate in record numbers. And they're not leaving to slow down. They're leaving to build something on their own terms. I spent 18 years in corporate, the last 8 at Adobe, before I walked away from a tech salary to build something of my own. And I see this same story play out with the women I work with every single week. Women are starting businesses at unprecedented rates, burnout among women leaders continues to rise, and more women than ever are questioning whether the traditional corporate path is still worth the cost. In this episode I go past the surface-level conversation about burnout and flexibility and into the real root: the system itself. What it was built on. What it's become. And what it's quietly costing everyone, including the companies losing these women every single day. Here's what we get into: The numbers behind the mass exodus of women from corporateWhy this isn't a women's problem, it's a systems problemHow the corporate structure was built by men, for men, and what that still costs usThe way technology and modern pace have amplified all of it to unsustainable levels, for men tooWhat it's costing corporate America in real dollarsThe honest tension I hold: wanting more women in leadership and refusing to tell women to stay in a system that's breaking themThis isn't about choosing a side. It's about knowing your worth and refusing to spend it somewhere that doesn't honor it. ------------ Work with Jessica: → Take the Survival Pattern Quiz to find out which pattern is yours. → Golden Era Mentorship: My signature 1:1 mentorship for the woman ready to do the deep work. → Join my Weekly Newsletter Follow along: → LinkedIn | Instagram

    Why Women Are Leaving Corporate in Record Numbers

Ratings & Reviews

5
out of 5
10 Ratings

About

Women are powerful. But somewhere between the responsibilities, the expectations, and the weight of everyone else's needs, we forget that. Live Lighter is where we remember. I'm Jessica Berg, and this podcast exists for one reason: to help women like you shed what's been holding you back: mentally, emotionally, physically, so you can step into the life you actually want. Not the one you've been performing. The one you've been dreaming about. Every week, we talk about the real stuff. Identity. Pressure. The invisible weight women carry that no one talks about. And we do it because freedom isn't a luxury, it's your birthright. You were never meant to carry this much. And you were never meant to do it alone. Welcome to Live Lighter. Let's put it down.

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