LKR ROOM Talk

Reilly Beatty and Stacie Miller

Business coaching for female entrepreneurs and women small business owners. The go - to business resource for women entrepreneurs. In this weekly podcast, you will learn how to scale your business with the development, marketing, sales and operational knowledge traditionally kept secret behind the locker room of the good ole' boys club. Take a seat at the table and break down the locker room door with us!

Episodes

  1. Sep 3

    Middle of the Funnel Marketing for Small Business Owners

    Welcome back to the LKR ROOM Talk Podcast with small business owner Reilly Beatty and corporate executive insider Stacie Miller! We’re breaking down the door to the "Good Old Boys Club" to bring you the business, marketing, and sales strategies traditional circles keep secret. In this episode, we’re finishing up our multi-part series on the Marketing Funnel! We dive deep into the Middle of Funnel (MoFu) and explain how to transition prospects from broad awareness into high-converting, paying, and retained clients. WHAT YOU WILL LEARN Middle of Funnel (MoFu): How to run targeted "one-to-few" strategies (webinars, workshops, and niche opt-ins). The "MoFu" Trap: How giving away too much information for free prevents leads from converting into paying clients. Speed to Lead: The importance of following up within 24 hours (or automated SLA systems) drastically boosts your conversion rate. BUSINESS RESOURCES Website & Business Resources: https://lkr-room.com Join Our Substack, The Game Plan: Get weekly small business & sports RD business tips straight to your inbox. Connect with Us on LinkedIn Reilly Beatty - LinkedIn  Stacie Miller - LinkedIn ABOUT LKR ROOM TALK Hosted by Reilly Beatty (Sports RD & Small Business Owner) and Stacie Miller (Corporate Executive Insider), LKR ROOM Talk provides practical, transparent, and actionable business coaching for women entrepreneurs looking to grow and scale their business. Don't forget to Like and Subscribe so you never miss an episode!

  2. Aug 4

    A Marketing Funnel Breakdown for Your Small Business | Ep 5

    In this episode, female founders can learn how to refine their approach to finding the right product market fit and effectively leveraging the marketing funnel. If you're feeling overwhelmed about how to connect with your ideal audience and convert leads, this discussion provides practical insights and real-world examples that clarify these crucial concepts. Key Topics Learn more about product market fit, emphasizing the matching of your product with the right market space. Visualizing the market as a physical or digital marketplace and the importance of niching to target your specific audience. Breaking down the concept of the marketing funnel into three stages: top of funnel (brand awareness), middle of funnel (engagement), and bottom of funnel (conversion), with relatable examples. How social media, websites, and low-cost offers serve as top of funnel outreach for small businesses. The significance of targeted activities like newsletters, discovery calls, and application processes in the middle and bottom of the funnel. The importance of data-driven decision-making and continuously iterating the funnel based on performance metrics. Common pitfalls such as overcomplicating your product market fit or misjudging where potential customers drop off. Real-life case studies, including a dietitian overcoming sales breakdowns by refining her niche  and focusing on specific outcomes. The value of community, peer feedback, and ongoing review to improve your marketing effectiveness over time. Free Business Resources LinkedIn Homepage LKR ROOM website Let’s connect! Reilly Beatty - LinkedIn  Stacie Miller - LinkedIn

Ratings & Reviews

5
out of 5
3 Ratings

About

Business coaching for female entrepreneurs and women small business owners. The go - to business resource for women entrepreneurs. In this weekly podcast, you will learn how to scale your business with the development, marketing, sales and operational knowledge traditionally kept secret behind the locker room of the good ole' boys club. Take a seat at the table and break down the locker room door with us!