Loan Officer Marketing with Chris Johnstone

Chris Johnstone
  • 4.8 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Loan Officer Marketing with Chris Johnstone

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_

  1. 2 DAYS AGO

    How Andrew Added 8 New Deals to His Pipeline in 1 Week Using The Daily Success Plan (DSP)

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone is joined by Andrew Cebulskie, President of Lynx Financial Group. Watch as Chris speaks with Andrew about… How Andrew added 8 new deals to his pipeline in one week by consistently following the DSP. Why protecting your calendar and being intentional about making calls is crucial for success. Regularly calling past clients and pre-approved prospects keeps you top-of-mind for referrals. And MORE!   Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    19 min

  2. OCT 18

    How a Loan Officer Can Close More Deals Using Power Dialer and AI Automation with Loan Officer CRM

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. Looking to boost your mortgage business? Building strong, lasting relationships with real estate agents is key to growing your pipeline.   In this episode, we’ll show you how Loan Officer CRM simplifies the entire process—automating your outreach, scheduling appointments, and tracking success—so you can close more deals without wasting time on manual tasks.   Tune in to learn how you can leverage this powerful tool to streamline your efforts and drive real results!   We’ll learn how to: Add qualified real estate agents to your CRM Automate outreach and follow-up Leverage the power dialer for efficient calling Use a proven follow-up system Build lasting relationships with agents Track success and refine your strategy And More!   Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    21 min

  3. SEP 27

    How Ryan Pope booked 50 appointments in just three weeks… Psst, the Loan Officer A.I. CRM helped.

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone dives into the incredible success story of Ryan Pope, who booked 50 appointments in just three weeks. We’ll break down his winning strategies, including how he made 494 calls, had 190 conversations, and turned those into 35 kept appointments and 2 applications—all in a new market! Learn how Ryan’s Daily Success Plan of 2 hours of high-value prospecting, consistency in follow-ups, and authentic relationship-building with qualified agents transformed his business. Plus, discover how Loan Officer CRM automation, from appointment reminders to follow-up systems, boosted his efficiency and conversion rates. And more! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    22 min

  4. SEP 24

    Building Relationships, Not Transactions: Al Hensling's Secrets to Long-Term Success in Mortgage Lending

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone sits down with Al Hensling, ranked #25 on Scotsman Guide's Top Originators list, to discuss the keys to long-term success in the mortgage industry.   In this episode, we discuss: - Building a Referral-Based Business: Al Hensling emphasizes the importance of building long-term relationships with referral partners and clients, viewing the mortgage industry as relationship-driven rather than transactional. Innovative Networking: Al shares his unique approach to networking, including hosting events in his personal "man cave" and utilizing it as a venue for local real estate groups, helping him create deeper connections with referral partners. Leveraging AI and Technology: Al discusses how his team integrates AI into their processes to streamline tasks, enhance communication with clients, and improve overall efficiency, allowing his team to focus on higher-value work. And more! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    22 min

  5. SEP 20

    How Edwin Oquendo Drives Massive Growth with Concierge Services and The Loan Officer CRM

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, we sit down with Edwin Oquendo to dive into his experience with the Concierge Program for Loan Officers and how it's helped him scale his business. Edwin shares how he’s been able to focus on what he does best—engaging clients and closing deals—by outsourcing his cold outreach to the concierge team. The program books approximately 10 qualified appointments per week, allowing him to maintain a 75% show rate and expand into new markets like Marion County without pre-existing relationships. Edwin provides insights into how the Concierge Program works, with the team making around 300 calls per month to past clients and qualified agents, managing his CRM, and handling follow-ups. He also shares his strategic shift from two-step to longer single appointments, leveraging the “double tap” method for no-shows and considering a transition from Zoom to phone calls for higher connection rates. In addition, Edwin talks about his success habits, including the importance of tracking numbers, giving the system time to work, and staying prepared with research tools like Redder. Whether you're a loan officer looking to scale your business or simply curious about the benefits of a concierge system, this episode is packed with actionable insights. Tune in to learn how Edwin is using The Loan Officer CRM and the Concierge Program to consistently grow his business and build lasting relationships with clients and agents. Loan Officer CRM - www.locrmdemo.com Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    31 min

  6. AUG 21

    Leveraging AI in Mortgage Marketing: Insights from Megan Anderson on Prompt Engineering and Strategy

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone dives into the world of artificial intelligence with expert Megan Anderson from highway.ai. Join us as they discuss how prompt engineering is revolutionizing the mortgage industry and marketing strategies. Key Points Covered: Understanding the basics of prompt engineering in AI The importance of context and task definition in prompts Exploring prompt stacking and its applications Choosing the right AI platform: ChatGPT vs. Gemini The impact of AI on customer experience and business processes Megan's new AI course, the AI Advantage, for beginners in AI Don't miss out on this insightful conversation with Megan Anderson and discover how AI can transform your business processes and marketing strategies. For more information and to access Megan's AI course, visit IamMeganAnderson.com. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    19 min

  7. AUG 13

    How to Leverage Relationships with Top Realtors – Featuring Devin Dubuc

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone sits down with Devin Dubuc to discuss the transition from consumer direct marketing to focusing on realtor relationships. Devin shares insights on how he leverages the Mortgage Marketing Animals (MMA) community, AI tools, and a podcast show to build lasting connections with top-tier agents. He reveals his process of identifying, reaching out to, and building relationships with real estate agents, emphasizing the importance of genuine communication and value-driven interactions. He also delves into how the podcast show, "Real Estate Success Partner," serves as a powerful marketing asset, generating business from both agents and consumers. Don't miss out on valuable insights and tips shared in this episode! Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    29 min

  8. JUL 24

    AI in Action: How Ryan Marks Leveraged Technology to Close Deals

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone interviews Ryan Marks, a seasoned mortgage professional with nearly two decades of experience. Ryan shares his journey in the mortgage industry, from working for big banks to becoming an independent broker. He discusses how he has successfully leveraged artificial intelligence (AI) and the Mortgage Marketing Animals CRM to convert aged leads from real estate agents into closed deals. He also provides valuable insights into how he uses the AI feature in the CRM to automate lead conversations, schedule appointments, and streamline the lead conversion process. Additionally, He emphasizes the importance of investing time to learn and customize the AI responses to align with his communication style and business goals. Learn how Ryan has achieved success by combining innovative technology with proven marketing tactics. To connect with Ryan Marks and learn more about his mortgage services, visit www.markslending.com or email him at ryan@markslending.com. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    33 min
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4.8
out of 5
15 Ratings

About

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_

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