149 episodes

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom.

Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life.

To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com

To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com

Join our new Facebook group to become part of our community of top producers!

Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind

Facebook - https://www.facebook.com/cwjohnstone
Instagram - https://www.instagram.com/_chrisjohnstone_/
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TikTok - https://www.tiktok.com/@chrisjohnstone_

Loan Officer Marketing with Chris Johnstone Chris Johnstone

    • Business
    • 4.8 • 15 Ratings

This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom.

Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life.

To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com

To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com

Join our new Facebook group to become part of our community of top producers!

Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind

Facebook - https://www.facebook.com/cwjohnstone
Instagram - https://www.instagram.com/_chrisjohnstone_/
LinkedIn - https://www.linkedin.com/groups/14111919/
TikTok - https://www.tiktok.com/@chrisjohnstone_

    AI in Action: How Ryan Marks Leveraged Technology to Close Deals

    AI in Action: How Ryan Marks Leveraged Technology to Close Deals

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.
    In this episode, your host Chris Johnstone interviews Ryan Marks, a seasoned mortgage professional with nearly two decades of experience.
    Ryan shares his journey in the mortgage industry, from working for big banks to becoming an independent broker.
    He discusses how he has successfully leveraged artificial intelligence (AI) and the Mortgage Marketing Animals CRM to convert aged leads from real estate agents into closed deals.
    He also provides valuable insights into how he uses the AI feature in the CRM to automate lead conversations, schedule appointments, and streamline the lead conversion process.
    Additionally, He emphasizes the importance of investing time to learn and customize the AI responses to align with his communication style and business goals.
    Learn how Ryan has achieved success by combining innovative technology with proven marketing tactics.
    To connect with Ryan Marks and learn more about his mortgage services, visit www.markslending.com or email him at ryan@markslending.com.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 33 min
    How Much Money Can a Loan Officer Make

    How Much Money Can a Loan Officer Make

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In this episode, your host Chris Johnstone discusses essential strategies for loan officers to achieve success in the mortgage industry.
    He emphasizes the importance of tracking key metrics such as database numbers, referral partner numbers, referrals from deals in process, and conversion rates in marketing.
    By understanding these numbers, loan officers can forecast their business performance and plan their daily activities effectively.
    Chris highlights the significance of the Daily Success Plan and the Mortgage Marketing Animals program in providing training and coaching for loan officers.
    He also mentions the Loan Officer Breakfast Club as a valuable resource for industry professionals to learn and network.
    Additionally, he introduces the concept of leveraging AI technology for mortgage marketing and generating high-quality leads through Google referrals.
    For more information on Chris Johnstone's AI SEO program and how to rank on Google for mortgage leads, contact him at chris@connectionincorporated.com.
    Don't miss out on this insightful episode that can transform your mortgage business and help you reach your income goals.
    Visit Loan Officer Breakfast Club for free coaching and valuable resources.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 28 min
    How AI is Shaping the Real Estate & Mortgage Industry with Chris Johnstone & Dennis Wells

    How AI is Shaping the Real Estate & Mortgage Industry with Chris Johnstone & Dennis Wells

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In this episode, your host Chris Johnstone shares insights on the impact of artificial intelligence on the mortgage and real estate industry.
    He discusses the evolution of Google's algorithms, emphasizing the importance of local SEO and the role of AI in determining search results.
    He also highlights the significance of obtaining legitimate five-star Google reviews and leveraging AI to enhance online visibility.
    Additionally, He explains how AI can streamline repetitive tasks for loan officers and real estate agents, improving customer experience and lead generation.
    Don't miss out on this insightful discussion on the transformative power of AI in the real estate and mortgage industries!
    Connect with Chris Johnstone at Loan Officer CRM and on Facebook at Chris Johnstone.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 27 min
    Mastering the Fundamentals: A Roadmap to Mortgage Business Success

    Mastering the Fundamentals: A Roadmap to Mortgage Business Success

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.
    In this episode, your host Chris Johnstone discusses the essential components of building a successful mortgage business.
    He emphasizes the importance of daily discipline, philosophy, systems, team building, and leadership in achieving growth and success.
    He also highlights the role of Mortgage Marketing Animals in providing training and coaching for loan officers, including the Daily Success Plan and the Loan Officer Breakfast Club.
    Additionally, He touches on the benefits of using the Loan Officer CRM for managing leads, realtor relationships, and marketing strategies. 
    Don't miss out on this valuable episode filled with actionable insights and strategies for loan officers looking to take their business to the next level.
    And for a limited time, take advantage of the special offer on the Loan Officer CRM to supercharge your business growth.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 27 min
    Converting Online Leads into Deals with A.I.: Insights from Chris Johnstone.

    Converting Online Leads into Deals with A.I.: Insights from Chris Johnstone.

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In the latest episode of the Loan Officer Marketing podcast, we dive deep into how AI is changing the game for turning online leads into real business opportunities.
    Chris Johnstone shares some great tips on how to boost your online lead conversion rates.
    During the interview, Chris breaks down the three key things you need to maximize online engagement and conversion.
    He also talks about how The Mortgage Marketing Animals and their AI-powered CRM system seamlessly bring these elements together to ensure top-notch lead conversion success.
    If you’re curious about the future of mortgage lead management, Chris invites you to check out how AI is transforming customer interactions at https://loanofficercrm.ai/.
    Tune in to this episode to learn the strategies that are setting new standards in the mortgage industry.
    To learn more about loan officer training programs and mortgage marketing, visit toploai.com.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 18 min
    Getting More Loans Through SEO

    Getting More Loans Through SEO

    Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

    In this episode, your hosts Chris Johnstone and Carl White discuss SEO strategies for loan officers and mortgage marketing.
    They cover the importance of SEO in generating more loans, focusing on referral partners, SEO, and online leads.
    They also emphasize the shift towards AI in search engines and the need for proper optimization to rank on Google and AI platforms.
    Additionally, they discuss the significance of content, backlinks, and ratings/reviews in SEO strategies and highlight the benefits of being ranked on Google and AI for loan officers, emphasizing the quality of inbound consumer leads.
    To learn more about loan officer training programs and mortgage marketing, visit toploai.com.
    Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

    • 39 min

Customer Reviews

4.8 out of 5
15 Ratings

15 Ratings

Ls58401635 ,

Great Value Delivery

Chris delivers high-value content in this podcast. You can tell he works to provide relevant content that will resonate with his listeners. His guests offer valuable insight, I highly recommend for the loan officer who is looking to learn and grow!

Tana A. at CMG ,

Tons of value

Nobody has better guest speakers than Chris.
He pulls out gold in everyone he has on.
I often listen to the podcast when I am cooking or getting ready. Just make sure you have a note pad ready!

Bethhh ,

Pre-Booked, Qualified Appointments

Chris Johnstone’s podcast is a wealth of knowledge. I have enjoyed listening to his teaching and my business has benefited greatly from the implementation of his processes. If you want tips for generating more pre-booked, qualified appointments or need help growing your business, I highly recommend!

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