LOCAL EDGE

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Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph

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    Strengthening Local Journalism: How U.S. States Are Supporting Media Innovation

    The discussion continues around the exploration into the support for local journalism by North American governments. After discussing Ontario's initiatives, we turn our focus to the United States, where local news advocacy is witnessing a significant legislative push. Lori Henson from Rebuild Local News joins us to shed light on the efforts across various U.S. states aimed at bolstering local media through innovative policies. Discover how these initiatives are fostering community engagement and supporting economic growth through local journalism. For additional insights and data, visit: www.adcanadamedia.caProduced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

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    Reviving Local Media: How Ontario’s New Policy Leads the Way

    On this episode of Local Edge, we explore Ontario’s bold move to revitalize local journalism by mandating that 25% of government ad budgets be spent on local publishers. Host Shawna Randolph speaks with Stewart Grant and Alicia McCutcheon about the ripple effects of this policy on small communities, media organizations, and local economies. Discover how this decision helps preserve trusted journalism, supports small-town newspapers, and fuels democratic dialogue. This episode sheds light on the challenges and opportunities for small-town newspapers and local media professionals alike. For additional insights and data, visit: www.adcanadamedia.ca Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

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    Local Impact: How Storytelling Drives Community Engagement

    Explore the compelling world of storytelling within local journalism. Host Shawna Randolph sits down with Jennifer Henderson of Great West Media and Kurian M. Tharakan of Strategy Peak to discuss how powerful narratives influence community engagement and drive action. Learn about the roles local newspapers play in building community bonds through stories that resonate deeply with audiences. Whether you're involved in marketing, community development, or simply have a passion for local news, this episode offers insightful perspectives on harnessing the power of storytelling to reflect and shape the community's voice. Join us for a deep dive into the art of storytelling and its impact on local journalism. Stay tuned and subscribe to Local Edge on your favourite podcast platform to not miss out on insightful discussions like this one. For more detailed information and to connect with the vibrant world of local advertising and marketing, visit www.adcanadamedia.ca  Produced by Road 55, where we're dedicated to creating content that connects. Check out more at www.road55.ca

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    Trust in Local Media

    Join us on "Local Edge," for a special episode featuring a lively discussion with Jeff Beardsworth, CEO of ADCanada Media, and former Alberta journalist turned media relations specialist, Grant Ainsley. Discover insightful perspectives on why local news outlets may hold a higher trust quotient compared to larger media conglomerates and the unpredictable realm of social media. Tune in to understand the unique challenges and responsibilities of local media in fostering community engagement and transparency. For additional insights and data, visit: www.adcanadamedia.ca Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

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    Mastering Canadian Local Markets: Data-Driven Advertising Insights

    Unlock the secrets to successful local advertising campaigns with this episode of Local Edge, powered by AdCanada Media! Host Shawna Randolph explores how precise data can transform advertising strategies, ensuring campaigns effectively reach and resonate with their intended audiences. We're joined by Jeff Beardsworth, CEO of AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, who will share their insights on using data to target advertisements meticulously across Canadian communities. Learn about the impact of demographic differences between urban and rural areas and discover the cutting-edge tools that help pinpoint the perfect market segments for your campaigns. Whether you're in the industry or simply fascinated by the power of localized marketing, this episode will equip you with the knowledge to maximize your advertising impact. Tune in and enhance your understanding of data-driven advertising strategies with us on Local Edge! For additional insights and data, visit: www.adcanadamedia.ca Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

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    Localize to Maximize: Advertising Success

    In this episode, we take a close look into the art of crafting localized creative campaigns that resonate deeply with community audiences. Host Shauna Randolph welcomes Tanis Hutchinson, Manager of Placement Services at AdCanada Media, and Jordena Kraut, Director of Media and Online Marketing at 6p Marketing, to explore dynamic strategies that bring local advertising to life. Discover how tailored advertising can significantly enhance consumer connections within smaller markets. This discussion is rich with actionable insights, from utilizing nuanced local knowledge to integrate seamlessly into community narratives, to innovative approaches that blend traditional and digital media for maximum impact. Whether you're a marketer aiming to harness the unique vibes of local communities or an advertiser seeking to inject authenticity into your campaigns, this episode offers invaluable strategies to elevate your advertising efforts. Tune in to gain a thorough understanding of how localized advertising not only increases engagement but also fosters a genuine connection with the audience, ensuring your message is not just seen but felt. For additional insights and data, visit: www.adcanadamedia.ca Produced by Road 55 in Edmonton, Alberta — where we create content that connects. Learn more at www.Road55.ca

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    The Future of Local Media: Digital Editions and Advertising Impact

    Explore the forefront of digital transformation in the 'Local Edge' podcast, where we delve into how digital editions are revolutionizing local media landscapes. Discover how these innovations offer unprecedented opportunities for ad buyers and media agencies to connect with audiences in meaningful and impactful ways. Tune in to uncover strategies that enhance engagement and maximize advertising effectiveness in small community markets across Canada. Dive into the digital transformation of local media on 'Local Edge', presented by AdCanada Media. This episode takes you through the evolving world of digital newspapers and their impact on community engagement and advertising. Season two continues to explore innovative approaches to media consumption, focusing on the rise of digital editions and their benefits to both readers and advertisers. Joining the conversation are Jeff Beardsworth, CEO of AdCanada Media; Greg Foster, Client Services Manager at AdCanada Media; Joe Hyrkin, CEO of Issuu, a leader in digital publication technology; and Brandy Fredrickson, Owner and Publisher of the Drayton Valley Free Press. They discuss the latest findings on how Canadians are embracing digital editions, the advantages for advertisers, and the broader implications for the media landscape. This episode is essential for anyone interested in how digital innovations are reshaping local advertising, enhancing reader experiences, and preserving the integrity of traditional journalism in a modern format. For additional insights and data, visit: www.adcanadamedia.ca Produced by Road 55 in Edmonton, Alberta — where we create content that resonates. Learn more at www.Road55.ca

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    Exploring the Digital Shift in Canadian News Consumption via E-editions

    Join us on Local Edge, powered by AdCanada Media, as we embark on the second season with host Shawna Randolph. In our second season opener, we delve into the transformative shift towards digital editions of Canadian newspapers and their impact on traditional news consumption. This episode offers an in-depth look at the changing landscape of media, especially in small communities across Canada. Today, we discuss a recent study by Totum Research Inc. that highlights a surprising trend: a significant portion of Canadians are turning to e-editions, with digital engagement shaping the future of news.  We're joined by Claude Heimann, President of Totum Research Inc., and Lisa Sygutek, owner of The Crowsnest Herald in Blairmoore, Alberta, and President of the Alberta Weekly Newspapers Association. They share insights on how digital formats are not only preserving but revitalizing local journalism in the digital age. Additionally, Joe Hyrkin, CEO of Issuu, offers his expertise on how digital publishing platforms like Issuu are facilitating this shift, enhancing accessibility, and adding interactive features that enrich the reader's experience.  Hear from the experts about the challenges and opportunities of digital transition, the demographic shifts in readership, and the innovative ways newspapers are engaging with their audiences online. Whether you're an advertiser, a community member, or simply a news enthusiast, this episode provides a comprehensive understanding of the digital evolution in local media.  For more information, please visit: www.adcanadamedia.ca This series is proudly produced by the team at Road 55. Located in Edmonton, Alberta.Road 55 creates content that connects!For more information, please visit: www.road55.ca

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Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry. Host: Shawna Randolph

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    AdCanada Media
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    LOCAL EDGE