320 episodes

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

Location Weekly THE LBMA - Location Based Marketing Association

    • Business
    • 5.0 • 4 Ratings

Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.

    Location Weekly - Episode 666

    Location Weekly - Episode 666

    This episode of #LocationWeekly features Walmart offering Luminate platform linking media networks with ad performance, HERE location APIs now available on AWS marketplace, Grindr app updates with “Gayborhood” to connect local businesses & Glass Media launches “KrowdSense” a wireless occupancy scanner. Make sure to tune in!

    • 16 min
    Location Weekly - Episode 665

    Location Weekly - Episode 665

    New episode of #LocationWeekly... FTC imposes final settlement on X-Mode/Outlogic for selling location data,  Pedigree launches “Adoptable” using AI to create better ad for available dogs, Google launches “Find My Device” services at scale, Swedish grocery ICA partners with Cleveron on automated parcel delivery. Make sure to tune in!

    • 23 min
    Location Weekly - Episode 644

    Location Weekly - Episode 644

    This week's #locationweekly episode features WalMart expanding their media network with programmatic features for advertisers, Home Depot launching Orange Apron retail media network, PAR and Punchh teaming up on SMS marketing for restaurants & Amazon cutting staff and pulling Just Walk Out tech from grocery stores. Make sure to tune in!

    • 24 min
    Location Weekly - Episode 663

    Location Weekly - Episode 663

    This week's #LocationWeekly podcast features Shakira combining DOOH and stage in Times Square, Israeli start-up Wi-Charge developing wireless power for DOOH, AR innovator mirrAR raises $1.75M pre-seed round & Microsoft bringing Tutch digital platform to US retailers.

    • 26 min
    Location Weekly - Episode 662

    Location Weekly - Episode 662

    This week's episode features Google adding location tracking controls to Chrome OS, Pearl Jam's debut new album with AR app, Five Below cutting back on self-checkout to reduce losses & FloorLocator changing the indoor navigation game. Make sure to tune in now!

    • 27 min
    Location Weekly - Episode 661

    Location Weekly - Episode 661

    This week's #LocationWeekly episode features BeaconsmindAG using laser projection for art, Reese's using AR to promote their new product, Hugo Boss tapping into Roblox for a virtual store & NextNav acquiring New Spectrum. Make sure to listen in!

    • 21 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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