Look What She Built by Jaime Foster

Jaime Foster
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Welcome to Look What She Built! A show where women leaders rise, tell the truth, and share the real stories behind what they’ve created. Host Jaime Foster, executive coach and founder of BoldEdge Leadership, brings you inspiring conversations with CEOs, founders, executives, creatives, athletes, authors, and rising stars. These are honest, heartfelt stories of resilience, leadership, and feminine power — to help you step into your next level with confidence.

  1. 2D AGO

    EP 142: The Hallway Season: When the Old Doesn’t Fit and the New Isn’t Here Yet with Bri Seeley

    What do you do when the thing you built is still “working”… but it feels like a sweater that shrunk ten sizes too small? In this episode of Look What She Built, Jaime Foster sits down with Bri Seeley (Subconscious Success Strategist, TEDx speaker, and up-and-coming tech founder) for an honest, powerful conversation about what happens when you outgrow a business, an identity, or a season of life and you find yourself in the in-between. Bri calls it the hallway: you’ve left one room, but the next door hasn’t opened yet. It can feel lonely, disorienting, and wildly uncomfortable, but it’s also where the next version of you gets built. If you’re in a pivot, facing a big identity shift, or quietly wondering “Is this still for me?” this episode is a deep exhale and a flashlight. In this episode, we talk about: How to tell the difference between a rough season and a true understanding: “period statements” vs question marks Why women have been conditioned to “effort” their way into success and why that stops working What happens when your identity hasn’t caught up to the level you’re stepping into Bri’s 3-step subconscious process (garden metaphor): uproot the weeds, shift perspective, reinforce the new rulebook Why you don’t rise to the level of your goals, you fall to the level of your identity The fear of disappointing people who benefited from the old version of you Harmonies, octaves, and why shrinking to keep others comfortable costs you How to practice your future before you walk into triggering rooms (hello, family gatherings) What to do when you outgrow the creation without losing the creator This episode is your reminder that the hallway isn’t failure. It’s transition. It’s recalibration. It’s identity catching up with expansion. And yes, it can feel like you’re floating in limbo. But as Bri says, the next door opens as long as you stay committed to what’s on the other side. Learn more: BriSeeley.com Instagram

    41 min

  2. FEB 5

    EP 141: You Can’t Pay Me My Worth, But I Will Get My Rate: Building Boundaries with AI with Tartella Williams

    What happens when your business looks successful on the outside… but behind the scenes, you’re exhausted, overbooked, and quietly resentful of your own calendar? In this episode of Look What She Built, Jaime Foster sits down with Tarletta Williams, Business Systems Strategist and founder of Your Marketing Mechanic, for a powerful, honest conversation about burnout, boundaries, and how AI can be used as a protector not a productivity bully. Tarletta shares the quote that hangs on her kitchen wall and becomes the heartbeat of this episode:“You can’t pay me my worth, but I will get my rate.” Together, Jaime and Tarletta unpack what it really looks like to stop overdelivering, stop people-pleasing, and start designing systems that support your energy, time, and humanity not just your revenue. This is not a techy episode.This is a relief episode. In this conversation, you’ll learn: Why “charge what you’re worth” is terrible advice for women entrepreneurs How burnout sneaks in when retention, boundaries, and systems are missing What an offer-led ecosystem is and why it beats “just get more clients” How Tarletta uses AI and automations to say no gracefully (without guilt) Why your calendar is actually your real boss and how to reclaim it What “CEO Habits” look like when you’re a solopreneur wearing every hat How to use AI in a way that still feels feminine, intuitive, and authentic The difference between systems that replace you and systems that protect you Why freedom isn’t about avoiding consequences, but choosing them consciously Learn more about Tartella Williams: Your Marketing Mechanic LinkedIn

    34 min

  3. JAN 26

    EP 140: Iconic Women Don’t White-Knuckle Their Way Through Success with Jackie Roby

    What if the real problem isn’t that you’re not doing enough… but that you’ve been doing too much in survival mode? In this powerful conversation, Jaime sits down with leadership coach and mental wellness advocate Jackie Roby to unpack what’s really happening beneath the surface for high-achieving women who look wildly successful on paper but feel emotionally exhausted behind the scenes. Jackie shares why worry is “just fantasizing about what you don’t want,” how anxiety can drown out intuition, and why so many women are taught to perform excellence instead of actually living it. Together, they explore the invisible mental load women carry, the pressure to assimilate in male-dominated spaces, and what it truly means to lead from calm, confidence, and authenticity. If you’ve ever felt like you’re holding your life together with emotional duct tape, this episode will feel like a deep exhale. In This Episode, You’ll Learn: Why chronic worry keeps high-achieving women stuck in survival mode The difference between intuition and anxiety (and how to tell which voice you’re hearing) How “performing excellence” leads to burnout and disconnection Subtle signs a leader is operating from overwhelm instead of strategy Practical tools to calm your nervous system in real time How mindfulness can shorten emotional recovery from weeks to hours Why being “basic” is the fastest way to lose your power and presence Learn more about Jackie Roby

    42 min

  4. 07/31/2025

    EP 139: From Top Sales Rep to Soul-Led Visionary: Melissa Bauknight on Building Movements, Not Just Businesses

    What would make a top sales rep walk away from a $250k career to chase a whisper she couldn’t ignore? In this episode of Look What She Built, I sit down with the incomparable Melissa Bauknight, former corporate sales leader turned sacred business catalyst and founder of The Nova Global, a growing constellation of communities for soul-led women who are rewriting the rules of leadership and success. We explore Melissa’s decade-long journey from closing deals in corporate boardrooms to co-creating sacred business circles in Tulum. What started as a nudge of curiosity became a full-blown movement helping women integrate strategy with soul, trust their inner knowing, and create communities rooted in values, not transactions. In this conversation, we talk about: Leaving a high-paying sales career to travel South America and start freshHow Melissa built The Nova Global from the ground up, and how ChatGPT played a role in naming itWhy so many women are craving depth, not just networkingThe role of the sacred feminine in business (and how we’re all relearning what power really looks like)What to do when you’re in the messy middle of change and don’t know what’s nextPractical tools to reclaim your voice and reconnect with your purpose Whether you’re in transition, dreaming of something more, or ready to lead with your whole self—this episode will remind you that you’re not lost, you’re remembering. Contact Information: Explore Nova Constellations or request a chapter in your city: The Nova | A Global Women's Community Connect with Melissa: Website: https://www.instagram.com/melissa_bauknight/ Loved this episode? Share it with three women who need to hear it, and leave us a review so more soul-led leaders find the show.

    43 min

  5. 07/28/2025

    EP 138: Your Thoughts Create Your Success: Purpose-Driven Leadership with Christina Winters

    From a factory town in Ohio to building and selling a $250M+ company, Christina Winters has lived the kind of entrepreneurial journey that belongs in a business hall of fame. In this powerful conversation, Jaime sits down with the nationally recognized business luminary to talk about what really drives outrageous vision, consistent results, and transformational leadership. Christina’s story is one of grit, bold decisions, and unwavering belief in mindset as the foundation of success. She shares how she went from a broke, divorced 20-something with no college degree to a top sales leader, company founder, and purpose-driven consultant helping others scale with clarity and heart. Whether you're a solo entrepreneur or leading a team, this episode will challenge your thinking, inspire your next big move, and remind you of the power already inside you. In this episode, we explore: ✨ How Christina sold her company for 4x the industry average—and what she teaches others to do differently ✨ Why every thought you have becomes a result in your life and business ✨ The mindset practices she still uses every day (including Post-it notes!) ✨ What most business owners get wrong about leadership and sales ✨ Why 70% of businesses fail in 5 years—and how to make sure yours isn’t one of them ✨ How to shift your thoughts, your team, and your trajectory—on purpose You will love this episode if you’re: Building a vision bigger than yourselfManaging a team and wondering why they’re not showing up the way you wantReady to own your story and lead with purposeStruggling with self-doubt and need a mirror back to your potential Quotes Worth Posting: 💬 “If you're building a company, you can't have people around you who haven't bought into the vision and purpose.” 💬 “Your thoughts are creating your results. You want better results? Change your thoughts.” 💬 “You can’t blame your way to freedom. You have to take responsibility if you want to lead.” Contact Information: Christina Winters’ Website: Revolutionofachievement.com✨ If this episode lit a fire in you—share it with three women who are building their own bold vision. 🌟 Don’t forget to rate + review Look What She Built and help us amplify the voices of purpose-driven women in business.

    41 min

  6. 07/21/2025

    EP 137: Let Go of Perfect: Building a Business Without Burnout with Magda Chainska

    Is perfectionism secretly running your business (and burning you out)? In this episode of Look What She Built, Jaime sits down with Magdalena Chainska—a sales and mindset coach, former corporate high-achiever, and recovering perfectionist, to talk about what it really takes to create a fulfilling business without letting fear and pressure dictate your decisions. Magda shares her powerful story of leaving behind a 23-year corporate career, investing in herself for the first time, and shifting her identity from exhausted overachiever to thriving entrepreneur. If you've ever felt stuck in "analysis paralysis" or like your work is never quite good enough to share, this conversation will feel like a deep breath and a loving nudge forward. In this episode, we talk about: Why perfectionism is sneaky—and how to recognize when it’s creeping back in The identity work and daily practices that helped Magda break free What to do when you’re spinning on a task or project that “isn’t ready yet” Making bold moves (like quitting your job) without losing your mind How to set meaningful goals when your nervous system isn’t on board yet The difference between excellence and perfection Why “just start messy” is more than a mindset—it’s a strategy You’ll love this if you’re: Tired of spinning your wheels trying to make things “just right”Curious about who you could become without perfectionism running the showReady to commit fully to your business dreams—even if it’s not perfect yet If this episode gave you a permission slip to be imperfect—pass it on. Share it with 3 women who need a reminder that done is better than perfect. Subscribe and leave a review to help more women discover Look What She Built.Contact Information: Email:magdalenachainska.sales@gmail.com LinkedIn: https://www.linkedin.com/in/magdalena-chainska-19a253231/ Facebook: https://www.facebook.com/magdalena.piela

    39 min

  7. 07/14/2025

    EP 136: Lineage Healing, Sacred Visibility & The Threshold of Who You’re Becoming with Lizzie Langston

    What if the reason you're stuck isn't yours alone—but your grandmother’s, too? In this deeply powerful episode of Look What She Built, Jaime sits down with nervous system mentor, lineage healer, and podcast host Lizzie Langston to explore the body-led journey of stepping into your next chapter—without burning out, dissociating, or performing your way there. Lizzie opens up about her own sacred transitions—from postpartum panic attacks to psychic awakenings, from business strategist to modern-day priestess—and the nervous system capacity it takes to be visible in your fullest expression. Together, Jaime and Lizzie dive into the messy, magical process of healing what’s been passed down so you can create what’s never existed before. What We Cover: ✨ Why nervous system safety is the real foundation of soul-led business ✨ The ancestral roots of money blocks, visibility fears, and burnout ✨ How to know if a “vulnerability hangover” is actually a signal—or a growth edge ✨ The evolution of Lizzie’s business from postpartum coach to threshold guide ✨ How to invite all parts of you (even the scared ones) to the table ✨ Creating sacred strategy and aligned offerings in your next business era ✨ A behind-the-scenes peek into Lizzie’s upcoming podcast Threshold and the body of work it’s birthing You’ll love this if you’ve ever… Felt called to share your voice but feared the crash afterward Wondered why your growth work still isn’t unlocking certain blocks Craved a business that feels like a temple, not just a task list Suspected there’s something deeper happening in your body—and you’re ready to listen Resources Mentioned: Lizzie’s Website Star Path Astrology AI App – Use Code: LizzieLoves The Postpartum Coach Podcast

    38 min

  8. 05/14/2025

    EP 135: From Trailblazer to Trusted Leader: How Judy Hoberman Helps Women Lead Without Loneliness

    In this heartfelt and inspiring episode of Look What She Built, Jaime sits down with the legendary Judy Hoberman—executive coach, bestselling author, TEDx speaker, and host of The Trailblazer Chronicles. Judy shares her journey from selling door-to-door (yes, including Fuller Brush and burglar alarms!) to becoming a nationally recognized expert in women’s leadership and sales. Together, they explore: How Judy’s first coach got her to write Selling in a Skirt (spoiler: it involves a wallet and a busy Dallas street)The realities of being a high-achieving woman in male-dominated industriesWhy leadership often feels lonely—and what to do about itThe difference between equal and identical when it comes to empowering womenHow present, curious conversations can heal disconnection in leadership and salesPractical tools for calming your nervous system before a big stage or sales call (Wonder Woman pose included!) Judy also opens up about the power of having someone to talk to, why self-care is non-negotiable, and how leaders can create connection without sacrificing their truth or strength. This episode is a masterclass in embodied leadership, authentic sales, and building relationships that actually matter. Links & Resources: → Connect with Judy on LinkedIn: Judy Hoberman → Visit her website: judyhoberman.com → Email Judy directly: judy@sellinginaskirt.com → Learn more about her mastermind and apply: Click here → TED Talk: The Greatest Gift You Give Someone Is to Believe in Them If you’ve ever felt like you’re leading alone or second-guessing your success—this conversation is for you. Grab a journal, hit play, and get ready to feel seen, supported, and inspired. 💛

    40 min
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4.7
out of 5
18 Ratings

About

Welcome to Look What She Built! A show where women leaders rise, tell the truth, and share the real stories behind what they’ve created. Host Jaime Foster, executive coach and founder of BoldEdge Leadership, brings you inspiring conversations with CEOs, founders, executives, creatives, athletes, authors, and rising stars. These are honest, heartfelt stories of resilience, leadership, and feminine power — to help you step into your next level with confidence.

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