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Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.

  1. Ep. 21 - SEM: You Can't Win Work if You Can't Be Found.

    07/11/2025

    Ep. 21 - SEM: You Can't Win Work if You Can't Be Found.

    The building industry still runs on relationships and reputation, but more and more, those conversations start online. The handshake still closes the deal, but Google makes the introduction.

    14 min
  2. Ep. 20 - Winner Websites

    27/10/2025

    Ep. 20 - Winner Websites

    If your website isn’t working as hard as you are, it’s time to modernize it. The builders who adapt first will win the next wave of work.

    12 min
  3. Ep. 19 - SEO is dead. Long Live GEO

    15/10/2025

    Ep. 19 - SEO is dead. Long Live GEO

    Stop playing the old SEO game and start mastering what’s next: GEO, or Generative Engine Optimization. Modern search engines and AI now reward websites that are clear, useful, and authentic. Builders who create helpful websites will stay ahead of the competition.

    13 min
  4. Ep. 18 - The Visual Tools to Get You More Work

    30/09/2025

    Ep. 18 - The Visual Tools to Get You More Work

    In the building industry, where trust is essential and competition is fierce, branded assets are one of the simplest ways to show clients you’re serious. Build them with intention, stay consistent, and let them reinforce the pride you take in your craft. Because in the end, your reputation is only as strong as the assets that carry it.

    15 min
  5. Ep. 17 - The Best AI Agent Tools for Builders

    11/09/2025

    Ep. 17 - The Best AI Agent Tools for Builders

    There are a variety of AI-powered applications that can help builders attract and win more new business opportunities. But which ones are the right fit for you? Rusty talks with AI consultant Lex Nepumuceno about how AI is changing marketing strategies, and practical steps to start using agents to attract better clients and manage pipelines faster.

    23 min
  6. Ep. 16 - Your Logo: Your Visual Handshake

    11/08/2025

    Ep. 16 - Your Logo: Your Visual Handshake

    Your logo is your first impression, your badge of credibility, and the visual handshake that builds trust before you ever speak to a prospect. Learn what makes a logo stand out, the mistakes that instantly sink your credibility, and how to create a mark that works everywhere, from your trucks and signage to your social feed so you can attract better clients, win more work, and outshine your competitors.

    10 min
  7. Ep. 15 - Brand-Level-Differentiation

    30/07/2025

    Ep. 15 - Brand-Level-Differentiation

    Brand level differentiation helps a builder stand out in a sea of sameness. Own what makes you different, communicate it clearly, and don’t rely on AI to do all the talking to attract and win more business opportunities

    11 min
  8. Ep. 14 - The Five Stages of Business Development for Builders

    14/07/2025

    Ep. 14 - The Five Stages of Business Development for Builders

    With competition tighter than ever and everyone sounding the same, being different at each of the five phases of business development is your edge. Understanding your prospects’ motivations and delivering proper tactics at each stage will help you to stop blending in, win better work, grow your margins, and finally stop the feast or famine cycle.

    21 min
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À propos

Louder Builder is an informational resource library dedicated to enhancing the attractiveness of businesses in the building services industry. Visit us at www.louderbuilder.com for more information, to ask any questions or to offer suggestions on topics to talk about.

Informations

  • Création
    Louder Builder
  • Années d’activité
    2022 - 2025
  • Épisodes
    22
  • Classification
    Tous publics
  • Copyright
    © All rights reserved
  • Site web de l’émission
    Louder Builder