Louder Than Green

Aimee Haasteaby
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Louder Than Green is the podcast for people building smarter businesses with deeper impact. Hosted by Aimee Haasteaby, founder of Green That Dream, this show spotlights the entrepreneurs, operators, and leaders who are scaling businesses that work — for people, profits, and the planet. From real estate and construction to consulting, tech, AI, and wellness, these are real conversations about how things *actually* get done — the strategies, systems, and mindsets that drive growth, and the regenerative principles that hold it all together. If you’re building something that matters — or want to — you’re in the right place.

Episodes

  1. No BS ESG: How to Turn Data into Decisions with Noah Miller

    11/19/2025

    No BS ESG: How to Turn Data into Decisions with Noah Miller

    In this episode of Louder Than Green, Aimee Haasteaby interviews Noah Miller, an ESG entrepreneur and founder of Roe Impact. They discuss the importance of practical solutions in the ESG space, the challenges businesses face in implementing effective strategies, and the role of data in driving climate solutions. Noah shares insights on team dynamics, operational challenges, and the need for better knowledge sharing within organizations. The conversation emphasizes the significance of measuring impact and the potential for technology to facilitate meaningful change in the climate sector. Takeaways ESG is not just a buzzword; it's a business advantage.Practical solutions are essential for meaningful impact.The climate crisis requires teamwork and collaboration.Data is crucial for making informed decisions in ESG.Knowledge sharing is vital for operational success.Avoided emissions can be a key metric for climate solutions.The future of business is intertwined with climate action.Technology can streamline ESG implementation.Understanding the commercial implications of climate action is essential.Third-party verification of impact is necessary for credibility. Noah Miller is a founder, ESG strategist, and tech entrepreneur dedicated to helping organizations move beyond sustainability as a checkbox toward real, measurable impact. As the Co-Founder and Chief Advisory Officer of Rho Impact, he leads a team that designs ESG systems, advisory services, and technology tools that cut through the noise — enabling businesses to set clear goals, implement them, and report progress without getting bogged down by complexity or perfection. Before Rho Impact, he led ESG practices in consulting, served as an interim ESG director, and built his experience in social entrepreneurship and nonprofit advisory. Educated in sustainable innovation, community economics, and conflict studies, Noah believes in practical solutions: not where we want to be, but what steps we can take today—for radical change over time. Guest Name: Noah MillerGuest Title: Co-Founder, (CAO) & Head of ESG Advisory Services at Rho Impact Email: noah.miller@rhoimpact.com Website: https://rhoimpact.com/our LinkedIn: https://www.linkedin.com/in/noah-miller-0a987154/

    30 min
  2. Regenerative Local Economies Start with Small Business

    11/10/2025

    Regenerative Local Economies Start with Small Business

    In this episode of Louder Than Green, Aimee Haasteaby speaks with Terry Doloughty, a leadership mentor and founder of Boss Consulting. They discuss the critical role of businesses in community sustainability, the importance of mindset shifts for entrepreneurs, and the innovative Landlord Training Program aimed at fostering community-based landlords. The conversation also explores the integration of technology and AI in business practices, emphasizing the need for human connection in the face of rapid technological advancement. Terry shares insights on overcoming fear and shame in business, the significance of planning, and the potential of AI to enhance sustainability efforts. Takeaways Businesses must serve as mentors and examples in their communities.Sustainability and profitability can create a cycle of reinvestment.Peer-to-peer support among business owners fosters community growth.Landlord training can secure intergenerational wealth and knowledge.Fear and shame often hold entrepreneurs back from seeking help.Mindset shifts from reactionary to planning are crucial for success.Sustainability practices can lead to operational changes in businesses.Technology can enhance communication and efficiency in business.AI has the potential to support sustainable practices if used wisely.Human connection remains essential in the age of technology. Chapters 00:00 Introduction to Purpose-Driven Business01:53 Terry Doloughty's Journey and Impact04:35 Landlord Training Program: A Community Initiative09:04 Overcoming Challenges: Fear and Shame in Business13:33 Mindset Shifts: From Reaction to Planning17:43 Sustainability in Business Practices22:16 Leveraging Technology for Growth26:50 The Future of AI and Sustainability31:11 Final Thoughts and Call to Action Guest Name: Terry DoloughtyGuest Title: founder of B.O.S.S. ConsultingPhone: 412-310-8190 Email: terry@bossconsulting.biz Website: https://bossconsulting.biz/ LinkedIn: linkedin.com/in/terry-doloughty-077a016 Terry Doloughty is a leadership mentor, facilitator, and founder of B.O.S.S. Consulting, where he helps entrepreneurs, nonprofit leaders, and executives scale in ways that are human, sustainable, and deeply impactful. With three decades of experience across for-profit and nonprofit sectors, Terry specializes in mindful leadership, system-building, and community-centred facilitation. His work is grounded in helping leaders develop authentic capacity — aligning what they believe, how they lead, and what changes they bring — so their growth benefits both people and purpose.

    36 min
  3. Beyond Carbon: Viviana Jiménez Torres on Innovation, Equity, and the Future of Decarbonization

    11/07/2025

    Beyond Carbon: Viviana Jiménez Torres on Innovation, Equity, and the Future of Decarbonization

    Viviana Jiménez Torres is a sustainability and innovation strategist specializing in decarbonization, climate resilience, and nature-based solutions. As Director and Technical Lead for Decarbonization at Anthesis Group, she helped global organizations design impactful, future-forward strategies that align profit with purpose. With a background that spans financial markets, international policy, and conservation, Viviana also advises the European Commission’s Joint Research Centre on technology and innovation, and co-leads Mujeres y Sostenibilidad, a Latin American network amplifying diverse sustainability voices. Her work bridges science, equity, and systems change, bringing both strategic clarity and grounded action to today’s most urgent challenges. Outside of work, Viviana recharges through dance, scuba diving, cooking, and coral reef restoration. With a background that spans financial markets, international policy, and conservation, Viviana also advises the European Commission’s Joint Research Centre on technology and innovation, and co-leads Mujeres y Sostenibilidad, a Latin American network amplifying diverse sustainability voices. Her work bridges science, equity, and systems change, bringing both strategic clarity and grounded action to today’s most urgent challenges. Outside of work, Viviana recharges through dance, scuba diving, cooking, and coral reef restoration. Guest Name: Viviana Jimenez TorresPhone: 202-413-3193Email: vivjim@hotmail.com Red Mujeres y Sostenibilidad: https://www.mujeresysostenibilidad.com/ LinkedIn: https://www.linkedin.com/in/vivjimenez

    36 min
  4. Unlocking AI's Potential: Roy Vella On Sustainable Innovation

    10/27/2025

    Unlocking AI's Potential: Roy Vella On Sustainable Innovation

    In this conversation, Aimee Haasteaby and Roy Vella discuss the intersection of sustainable business practices, AI integration, and the importance of effective management strategies. They explore how businesses can navigate expectations, the role of AI in enhancing productivity, and the shift from traditional growth metrics to a circular economy. Vella emphasizes the need for execution over ideas in business strategy and highlights the potential of AI to solve pressing climate issues. The discussion also touches on the importance of measuring circularity in business practices and the need for a mindset shift towards sustainability. Takeaways Sustainable business is about how you do it, not just what you do.Meetings are often the most expensive organizational asset.AI has the potential to solve climate issues by improving energy efficiency.Strategy is more about execution than just having ideas.The world operates in a closed system, not an open one.Circular economy metrics need to be valued in business.Augmented imagination can enhance business possibilities through AI.Companies must adapt to a circular economy for sustainability.Everything we see originated from the earth and will return to it.Keeping our waste would change our perspective on sustainability. Guest Name: Roy VellaGuest Title: CEO, Next CoLabPhone: +1-857-277-8483Email: rvella@nextcolab.com Website: https://www.nextcolab.com/LinkedIn: http://linkedin.com/in/royvella Other links:  https://bit.ly/3Ip1Dqh Roy spent most of his career leading growth in fintech organizations, from founding one out of Stanford (that was acquired), then starting 3 new lines of business at PayPal (that is, Merchant Services, Travel and Mobile which sent him to London) to working with a wide array of enterprises large and small throughout EMEA. More details and further background are obviously available at LinkedIn. Now back in the States, he's focused on exponential deeptech (AI/ML, Big Data, Climate, Energy, etc.) ventures, that is, impressive core science that needs help commercializing.

    58 min

  5. 10/14/2025

    From IT to Impact: Cora Castle's Journey in Regenerative Solutions

    In this conversation, Aimee Haasteaby and Cora Castle discuss the intersection of sustainability, technology, and community engagement. Cora shares her journey from a career in IT to becoming a change agent in sustainability, emphasizing the importance of electric vehicles, policy advocacy, and the role of nonprofits. They explore the challenges faced in the sustainability movement, including misinformation and the need for coalition-building. Cora also highlights the impact of AI on sustainability and the environmental implications of data centers. The conversation concludes with a call to action for listeners to engage in their communities and support sustainable practices. Takeaways Sustainable business is about how you do it.Cora Castle transitioned to a life of impact after realizing her potential.Building coalitions is essential for making meaningful changes.Sustainability faces challenges from misinformation and political interests.Many believe sustainable energy is not financially viable, which is a damaging myth.AI is intertwined with sustainability and presents both opportunities and challenges.Community engagement is crucial for effective policy change.Nonprofit board training can empower individuals to make a difference.Electric vehicles can significantly benefit the environment and society.Time saved from not visiting gas stations can be transformative.  Chapters 00:00 Introduction to Sustainability and Change Agents01:40 Cora Castle's Journey to Sustainability04:33 The Challenge of Electric Vehicles09:10 Policy and Community Engagement in Sustainability11:57 The Importance of Multidisciplinary Approaches13:29 Navigating Resistance in Sustainability Efforts16:22 The Role of AI in Sustainability19:41 Ethical Considerations in AI and Sustainability23:00 Understanding Sustainability Challenges26:24 The Financial Myths of Sustainable Energy29:22 Misinformation and Its Impact on Sustainability30:56 Advocating for Electric Vehicle Accessibility33:42 Empowering Communities Through Nonprofit Engagement38:24 Call to Action: Get Involved! Guest Name: Cora L. CastleGuest Title: President & Founder, OmniPotential Energy Partners Phone: 302-600-0749Email: cora@omnipotential.com Cora Castle works at the intersection of climate action, equity, land use and technology. She is the President and founder of OmniPotential Energy Partners, LLC, a Wilmington-based clean energy startup. She is the inventor of patented EV charging technology, including the stand-alone Curbstar platform, designed to expand affordable, accessible charging in communities without private parking. Cora also serves as Executive Director of the Delaware Sustainable Chemistry Alliance (DESCA), where she supports STEM startups in bringing new innovations to market. Cora chairs Delaware state's LGBTQ+ commission and serves as vice chair of the New Castle County Land Use board. A dedicated policy advocate, she has spearheaded Delaware legislation enabling curbside residential EV charging as well as legislation promoting equality throughout the state.

    43 min
  6. Beyond Green: Aligning Business with Carbon Markets

    09/30/2025

    Beyond Green: Aligning Business with Carbon Markets

    Summary In this episode of Louder Than Green, Aimee Haasteaby speaks with Wolf Lichtenstein, a veteran in carbon markets and sustainability. They discuss the importance of aligning carbon credits with business goals, the challenges companies face in engaging with carbon markets, and the impact of carbon projects on communities. Wolf shares insights on the evolution of carbon credit standards, the role of AI in improving market efficiency, and the need for collective action to address climate change. The conversation emphasizes the balance between profitability and sustainability, urging businesses to reassess their values and consider their impact on future generations. Guest Name: Wolf LichtensteinGuest Title: Founder, Evergreen Carbon, Principal, Lightstone ConsultingEmail: Info@Evergreencarbon.com Website: Evergreen Carbon LinkedIn: https://www.linkedin.com/in/wolf-lichtenstein-617a2812/ Takeaways Purpose-driven businesses can scale when values align with systems.Wolf Lichtenstein has nearly 30 years of experience in carbon markets.Evergreen Carbon provides bespoke solutions for carbon credit procurement.Large corporations are increasingly investing in carbon offset strategies.Greenwashing is a concern, but green hushing is also prevalent.Operational challenges include growing a customer base and communication.Integrity in carbon projects is crucial for market trust.Community engagement is essential for successful carbon projects.AI is transforming the efficiency of carbon markets. Chapters 00:00 Introduction to Purpose-Driven Business01:21 Wolf Lichtenstein's Journey in Carbon Markets03:25 Evergreen Carbon's Impact and Achievements04:42 The Role of Large Corporations in Carbon Offsetting07:31 Challenges in Carbon Market Engagement11:34 Greenwashing vs. Green Hushing in Carbon Markets13:51 Operational Challenges in Carbon Credit Sales17:03 The Importance of Integrity in Carbon Projects19:01 Community Impact of Carbon Projects20:49 The Future of Carbon Markets and Trust22:45 Raising Awareness and Education in Carbon Markets25:23 The Role of AI in Carbon Market Efficiency28:45 The Evolution of Carbon Credit Standards33:04 Innovations in Carbon Removal Techniques36:29 Balancing Profitability and Sustainability39:51 The Call for Collective Action on Climate Change44:04 Final Thoughts and Future Directions

    52 min

  7. 09/26/2025

    From Biochar to Biocarbons: A Masterclass in Regenerative Innovation

    Summary: In this episode of Louder Than Green, Aimee Haasteaby interviews Brando Crespi, a pioneer in sustainable business practices and eco-innovation. They discuss the importance of integrating ancient wisdom with modern technology to create regenerative solutions for the climate crisis. Brando shares his journey from a near-death experience to becoming an ecopreneur, emphasizing the role of biochar in addressing environmental challenges. The conversation explores innovative agricultural practices, the business landscape of biochar, and the need for a collaborative approach in the corporate world. Brando advocates for a shift in mindset towards sustainability, urging businesses to take responsibility and embrace change for a better future. Guest Name:  Brando Crespi Guest Title: Co-Founder & Executive Chairman, Global BiocarbonsPhone: +917 399 4433Email: brando@globalbiocarbons.com Website:  https://globalbiocarbons.com/  LinkedIn: https://www.linkedin.com/in/brandocrespi/ Other links: onemillionforests.org Takeaways Sustainable business strategies can support people, planet, and profits.Brando Crespi has over four decades of experience in ecological innovation.Biochar plays a crucial role in addressing the climate crisis.Ancient wisdom can inform modern regenerative practices.Collaboration is essential for creating impactful change in business.The carbon market is evolving, and biochar is a key player.Decarbonizing industries requires innovative solutions like biocarbon.Sustainability must be profitable independently of grants or credits.Systems thinking is vital for understanding the interconnectedness of ecological issues.Business leaders need to embrace risk-taking for meaningful change.Chapters 00:00 Introduction to Sustainable Business and Innovation02:03 Brando Crespi's Eclectic Journey in Environmentalism05:03 The Role of Biochar in Climate Solutions16:44 Scaling Innovations in Agriculture and Beyond25:00 The Future of Biocarbon in Industry26:14 The Role of Biochar in Environmental Solutions29:30 Challenges in Traditional Business Thinking35:16 Lessons from Indigenous Wisdom42:06 The Need for Bold Business Leadership46:08 Collaboration for a Sustainable Future

    49 min

  8. 09/14/2025

    The Green Advantage: Turning Sustainability into Opportunity with JC Vautrin

    Summary In this episode, JC Vautrin shares his unique journey from the oil and gas industry to becoming a sustainability advocate. He emphasizes the importance of integrating sustainability into business strategy, highlighting that it is not merely a cost but a strategic investment that can lead to long-term profitability. JC discusses the cultural shifts needed within organizations to embrace sustainability, the common pitfalls companies face, and the importance of measurement in evaluating sustainability initiatives. He also contrasts the approaches of startups and legacy businesses in adopting sustainable practices and offers guiding principles for leaders looking to make impactful changes. Throughout the conversation, JC maintains a balance of optimism and realism about the challenges and opportunities in the sustainability landscape. Guest Name: JC VautrinGuest Title:  Blue Ocean Future Inc   Co-FounderPhone: 1 984 8951453Email: jc.vautrin@cleansea.ch LinkedIn: https://www.linkedin.com/in/jcvautrin/

    47 min

  9. 09/14/2025

    Basalt Fiber: The Rock Star of Regenerative Infrastructure?

    Tune in to this episode as Greg Bell, the mastermind behind Bell Environmental and Business Consulting Services, unveils the groundbreaking potential of basalt fiber. Discover how this sustainable material is set to revolutionize erosion control and flood mitigation, offering a greener alternative to plastics. Dive into the challenges and opportunities of bringing basalt fiber manufacturing to the U.S., and learn why co-development partnerships and strategic financing are key to driving this innovation forward. Don't miss Greg's insights on creating a lasting positive impact on our environment!Gregory Bell President, Bell Environmental and Business Consulting Services, LLC Cell:  843-655-9686 Email:  bell12816@outlook.com LinkedIn Link to access posts on Basalt Fiber:  (2) Gregory T. Bell | LinkedIn Key Takeaways Greg Bell has over 35 years of experience in material testing and environmental consulting.Basalt fiber is a sustainable material derived from igneous rock, offering unique properties for erosion control.Traditional synthetic materials pose environmental risks, including microplastics and harmful additives.Regulatory challenges exist for the approval of new materials in sensitive environments.There is a growing interest in sustainable materials among manufacturers and regulatory bodies.Basalt fiber could bridge the gap between environmental needs and manufacturing demands.The potential for U.S. manufacturing of basalt fiber is promising due to local mineral deposits.Co-development partnerships are crucial for bringing basalt fiber products to market.Financing and investment opportunities are needed to support the growth of basalt fiber manufacturing.Greg encourages listeners to take action and contribute to environmental solutions.

    39 min

  10. 09/14/2025

    The Sound of Green: Larry Dominguez on Ecological Innovation

    Join us on Louder Than Green as Aimee dives into an inspiring conversation with Larry Dominguez, a visionary in ecological consulting. Discover how Larry's journey from fieldwork to founding Ecoassets Environmental is reshaping sustainable practices. Uncover the secrets to building resilient teams, leveraging technology, and nurturing future ecologists—all while balancing the delicate dance between protecting our planet and serving human needs. Tune in for insights that could redefine your approach to environmental stewardship!"

    41 min
  • 10 Episodes

About

Louder Than Green is the podcast for people building smarter businesses with deeper impact. Hosted by Aimee Haasteaby, founder of Green That Dream, this show spotlights the entrepreneurs, operators, and leaders who are scaling businesses that work — for people, profits, and the planet. From real estate and construction to consulting, tech, AI, and wellness, these are real conversations about how things *actually* get done — the strategies, systems, and mindsets that drive growth, and the regenerative principles that hold it all together. If you’re building something that matters — or want to — you’re in the right place.

Information

  • Creator
    Aimee Haasteaby
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2025 Aimee Haasteaby