The Edward Show

Edward Sturm
  • 4,8 (5)
  • MARKETING
  • TOUS LES JOURS

Founder and go-to-market stories from the lens of a world-class marketer.

  1. -7 H

    Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations

    E822: Reddit’s influence on SEO and ChatGPT results has taken a surprising hit - but is it really over? I break down the sudden drop in Reddit citations within ChatGPT, why Google’s recent changes may be the cause, and what this means for SEO, generative engine optimization (GEO), and your digital marketing strategy. You’ll learn: - Why Reddit citations in ChatGPT fell from 14% to just 1% - How Google’s removal of the “num=100” parameter reshaped AI search results - Whether Reddit is still a dominant force in SEO and AI-driven search - How businesses can still leverage Reddit for visibility and leads Is Reddit truly “dead” for SEO and ChatGPT, or just down for now? Let’s dive in. ⭐️ Lily Ray - https://x.com/lilyraynyc/status/1973328231844794748 ⭐️ ChatGPT Reddit citation research - https://x.com/forgebitz/status/1971717413289992467 ⭐️ Seeking Alpha - https://seekingalpha.com/news/4500600-reddit-shares-fall-steeply-ahead-of-the-opening-bell ⭐️ Datos report - https://datos.live/report/state-of-search-q2-2025/ ⭐️ Reddit OpenAI 2024 partnership - https://openai.com/index/openai-and-reddit-partnership/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the Episode 00:28 Reddit's Decline in ChatGPT Citations 01:23 Theories Behind Reddit's Decline 02:37 Impact on SEO and Future Predictions 03:51 Strategies for Leveraging Reddit 07:37 Manipulation and Trust in Reddit 09:04 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #parasiteseo #generativeengineoptimization searchengineoptimization

    10 min

  2. -1 J

    Slop as a Service: The Guaranteed SEO Collapse?

    E821: AI-generated SEO “slop” content has fueled explosive growth for startups - but Google’s latest spam update shows just how fast it can collapse. We break down Ramp’s coming SEO crash, Profound's slop implementation, Reddit’s sudden drop in ChatGPT citations, and why unchecked AI content is a ticking time bomb for your business. Should companies gamble on AI slop for fast SEO gains? Or is playing the long game with useful, human-reviewed content the only durable path forward? We dig into the risks, the data, and the lessons every marketer needs to hear. What you’ll learn in this episode: - Why Ramp’s AI SEO spike collapsed overnight - How Google’s spam update targets “slop as a service” - The dangers of unchecked AI content for your domain - Why human-reviewed content still wins in the long run - What savvy SEOs like Harpreet Singh & Lily Ray are seeing in the field 🎧 Subscribe for daily insights on SEO, digital marketing, and the future of AI in search. ⭐️ Deedy’s “slop-as-a-service” post - https://x.com/deedydas/status/1972541022535372852 ⭐️ Harpreet’s call-out post - https://x.com/harpreetchatha_/status/1973433289068417298 ⭐️ AInvest’s collapse - https://youtu.be/RpgOKUO_SyI 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Harpreet's Insight on AI Slop 00:32 The Rise and Fall of AI-Driven SEO 00:49 Community Reactions and Further Analysis 03:05 Reddit's Decline in ChatGPT Citations 04:16 AI Slop in Financial News 05:15 Risks and Recommendations for AI Content 07:32 Long-Term SEO Strategies 08:20 Upcoming Episode and Personal Update 09:14 Conclusion The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #scaledcontentabuse #digitalmarketing

    10 min

  3. -2 J

    Why HubSpot Lost 20M Clicks (and How They Plan to Recover)

    E820: HubSpot’s organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy. I break down: - The shocking data behind HubSpot’s SEO decline - Why top-of-funnel content stopped working - Their pivot to product-focused & down-funnel content - Content pruning, refreshing, and experiment tracking - The new success metrics HubSpot is using (mentions, citations, share of voice, sentiment) This is a must-watch if you want to understand where SEO is heading in 2026 - and how to avoid the mistakes even huge brands like HubSpot made. ⭐️ Gagan Ghotra’s post - https://x.com/gaganghotra_/status/1972968409995624781 ⭐️ Content Refreshes in SEO: How to Double Your Traffic Fast - https://edwardsturm.com/articles/content-refreshes-seo-double-traffic-fast/ ⭐️ Work Momentum During a Flood - https://www.youtube.com/watch?v=HTnjb-BGBIQ ⭐️ 1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On - https://www.youtube.com/watch?v=A8X4y9yDP18 ⭐️ How I Run SEO Experiments - https://youtu.be/bwWFAnc_cB4?si=moUBLZO5o-BSZ77Z 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Flood That Almost Stopped the Podcast 01:23 Introduction to HubSpot's Inbound 2025 Conference 02:11 Gagan Ghotra's Insights on HubSpot's Strategy 02:22 HubSpot's Content Strategy Shift 03:20 SEO Challenges and Changes at HubSpot 05:40 Focusing on Product-Related Topics 07:50 Experimenting with New Tactics 08:42 Updating and Pruning Content 11:17 Adopting New Metrics for Success 12:00 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #contentmarketing #seotips #digitalmarketing

    13 min

  4. -3 J

    ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?)

    E819: ChatGPT now has Instant Checkouts with Etsy, Shopify, and Stripe. Is this the future of e-commerce - or a recipe for chaos? I break down: - What OpenAI just announced about ChatGPT shopping - How the new Agentic Commerce Protocol (ACP) works - Why SEOs are calling this a potential goldmine for small + medium sellers - The big risks: wrong product recommendations, fraud, and chargebacks - Reactions from top SEO voices like Harpreet Singh, Lily Ray, and Yoast’s founder Plus, I share why this could be a massive opportunity (or total flop) for anyone in SEO, digital marketing, and e-commerce. ⭐️ The announcement - https://x.com/OpenAI/status/1972708279043367238 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Podcast Streak 00:34 Exciting News: ChatGPT Introduces Checkouts 01:26 How ChatGPT's Checkout Works 03:30 SEO Community Reactions 07:56 Concerns and Future Implications The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #ecommerce #digitalmarketing

    12 min

  5. -4 J

    Google Kills “num=100”: Why It’s Actually Good for SEOs

    E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out. But could this actually be good news for SEOs? I share a positive take on why this change might help you, plus a wild story of an “SEO expert” who nearly destroyed a site by disavowing all of its good backlinks. What you’ll learn in this episode: - Why Google killed num=100 and what it really means for SEO in 2025 - How AI tools like ChatGPT and Perplexity play into this update - The backlink disavow disaster that almost tanked a site - Two big lessons every SEO should remember about links and hiring help ⭐️ Google removing number=100 is actually good news for SEOs - https://www.reddit.com/r/SEO/comments/1nmpbgt/google_removing_number100_is_actually_good_news/ ⭐️ SEO 'Expert' just uploaded Google disavow file with all our good links - https://www.reddit.com/r/SEO/comments/1ndtz8n/seo_expert_just_uploaded_google_disavow_file_with/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Today's SEO Topics 00:48 Google's Removal of num=100: A Positive Take 02:08 The Future of SEO in a Changing Landscape 03:51 Crazy Story: Disavowing Backlinks Gone Wrong 05:07 Lessons Learned from Disavowing Backlinks The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #disavowfile #backlinks #digitalmarketing

    8 min

  6. -5 J

    Lovable’s Explosive Programmatic SEO Growth: Smart Strategy or Reckless Scaling?

    E817: Lovable has gone from 650 clicks a month to over 363,000 clicks - all through programmatic SEO. We break down exactly how Lovable pulled off this explosive growth, what they’re doing right, and where their strategy could backfire. From bottom-of-funnel keyword targeting to risky programmatic scaling, there are big lessons here for anyone running SEO at scale. You’ll learn: - How Lovable is using programmatic SEO to dominate long-tail, high-intent keywords - Why their hub page structure may be weakening their SEO impact - The risks of scaling too fast without human review - Key takeaways you can apply to your own SEO strategy Lovable’s results are impressive, but are they building long-term authority - or risking a manual penalty from Google? Let’s find out. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Lovable's SEO Success 00:33 Understanding Lovable's Platform 00:52 Mark Lou’s Insights on Lovable's Marketing Strategy 01:45 Exploring Lovable's Programmatic SEO 02:33 Analyzing Lovable's SEO Landing Pages 03:59 Issues with URL Structure and Hub Pages 04:47 The Sloppy How-To Guides 05:03 Lovable's Backlink Profile and Domain Authority 09:22 SEO Strategy Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #ProgrammaticSEO #blackhatseo #searchengineoptimization #digitalmarketing

    14 min

  7. -6 J

    LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT)

    E816: How brands show up inside AI search - what still works, what’s dead, and how to play the long game without getting sucked into spammy tactics. Malte Landwehr joins the podcast and we cover real-world experiments, why 50-posts-a-day AI content “works”…until it doesn’t, and how different models (ChatGPT, Perplexity, Gemini, Grok) favor different sources. We also bust myths around Schema/EEAT and LLM.txt, talk Cloudflare vs AI crawlers, and outline the 20% moves that get 80% of results. What you’ll learn: - How (and when) LLMs can be manipulated - and why it’s fragile - Short-term content spam vs sustainable brand/authority building - Model biases: Reddit/YouTube/editorial sources and “fan-out” queries - Transactional SEO in an AI world (and why it still converts) - The truth about Schema, EEAT, and LLM.txt (correlation ≠ causation) - Cloudflare’s AI crawler blocking and what it means for visibility - Practical brand signals that move the needle across AI and search Guest: We’re joined by Malte Landwehr, the founder of Peec AI - a tool that tracks brand visibility inside LLM answers across ChatGPT, Perplexity, Google AI Overviews, and more. Takeaways: - Be obsessively consistent in how you describe your brand everywhere - Earn mentions on the sources your audience (and the models) already trust - Prioritize durable, transactional pages; let info content support authority - Use model “fan-out” behavior to inform content angles and titles If you enjoyed this, subscribe for daily deep dives on AI, SEO, and growth. ⭐️ Malte Landwehr on 𝕏 - https://x.com/MalteLandwehr ⭐️ Malte Landwehr on LinkedIn - https://www.linkedin.com/in/landwehr/ ⭐️ Peec AI - https://peec.ai/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Spammy SEO Techniques 00:55 Short-Term Gains vs. Long-Term Strategies 04:34 AI Tools and Content Strategies 10:13 Understanding AI and SEO Correlations 23:32 Debunking SEO Myths 40:28 Grok and Claude Artifacts in Google Search 41:18 Key Recommendations for New Websites 43:35 Cloudflare's AI Crawler Block Controversy 45:38 The Future of SEO and AI Search 53:35 Transactional vs Informational SEO 01:13:57 Building Authority and Trust in SEO 01:16:52 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #searchengineoptimization #seotips #llmstxt

    1 h 18 min

  8. 27 SEPT.

    1 Billion Users on Google Discover - The SEO Opportunity Everyone’s Sleeping On

    E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it. Gagan Ghotra returns to the podcast to break down the latest 2025 updates to Google Discover, how it’s changing with social integrations and follow buttons, and most importantly, how site owners can optimize for it. We cover: - What Google Discover actually is (and why most people don’t know it exists) - The new features rolling out in 2025 - Strategies site owners can use to get visibility and traffic - Why this could be the most overlooked SEO traffic source right now If you’re serious about SEO, you can’t afford to ignore Google Discover. ⭐️ Gagan Ghotra on 𝕏 - https://x.com/gaganghotra_ ⭐️ Gagan Ghotra on LinkedIn - https://www.linkedin.com/in/gagan-ghotra/ ⭐️ Gagan Ghotra’s website - https://gaganghotra.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Welcome 00:09 Overview of Google Discover 00:39 How Google Discover Works 01:37 Strategies for Visibility in Google Discover 03:22 Changes in Google Discover 04:59 Optimizing for the New Google Discover 06:14 Discussion on Google Discover's Reach and Impact 12:32 Final Tips and Recommendations 15:31 Conclusion and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #digitalmarketing #growthhacking

    17 min
Tout afficher (820)

Notes et avis

4,8
sur 5
5 notes

À propos

Founder and go-to-market stories from the lens of a world-class marketer.

Informations

  • Création
    Edward Sturm
  • Années d’activité
    2023 - 2025
  • Épisodes
    820
  • Classification
    Tous publics
  • Copyright
    © 2023
  • Site web de l’émission
    The Edward Show

Vous aimeriez peut‑être aussi