At Home with Founders

HavenOaks Company

Heart-to-heart conversations for women building businesses with soul. Welcome to At Home with Founders, the podcast where real conversations meet the real work of building a business and life with intention. Hosted by Jessica Frigon, this space is designed for visionary women founders who crave depth, alignment, and meaningful insights beyond surface-level success. Every other Tuesday, Jessica shares thought-provoking solo reflections and raw, unfiltered conversations with founders and industry leaders navigating the highs, lows, and in-betweens of entrepreneurship. From the inner work of leadership to the operational strategies that sustain growth, each episode is an invitation to sit down, exhale, and explore what it truly means to build a business that works for you, one that aligns with your vision, values, and the life you're here to lead. This isn't just a business podcast - it's a HAVEN for founders who want to scale with intention, lead with clarity, and build a legacy with heart. Come for the strategy. Stay for the soul. Let's have a conversation.

  1. MAR 31

    Behind Every "Successful" Business Is a Mess No One Sees

    In this episode of At Home with Founders, Jessica Frigon pulls back the curtain on something almost no one talks about openly - the gap between how a business looks on the outside and how it actually feels to run behind the scenes. From the outside, many businesses appear polished, structured, and effortlessly successful. But inside, even at the multi-six and seven-figure levels, a very different reality often exists. Jessica shares what she sees every week working behind the scenes with founders: disorganized systems, inconsistent processes, unclear data, and businesses that still rely heavily on the founder to function. This episode is a grounded and honest look at the "mess" that so many founders experience but rarely talk about. She walks through how this evolves at different stages of business growth, why it's not a sign that you're doing something wrong, and what it actually means when your business starts to feel harder to maintain. This conversation is both a reality check and a deep exhale, reminding you that you're not behind, you're not failing, and you're not the only one navigating this phase. If your business looks successful on the outside but feels heavier behind the scenes, this episode will help you understand why and what your business is really asking for next. YOU'LL HEAR Why so many "successful" businesses feel messy behind the scenes The gap between external perception and internal reality What disorganization actually looks like at different revenue stages Why your business starts to feel harder as you grow The difference between being great at your craft and building a scalable business Why relying on yourself is a design issue, not a personal failure How to recognize when your business has outgrown its current structure The real reason founders feel pressure to "have it figured out" What your business is asking for when things start to feel unsustainable Where to start when everything feels unclear or overwhelming YOUR RESOURCES How Founder-Dependent is Your Business? Take the Quiz 💛 Subscribe, share, and leave a review if this episode resonated with you.

    17 min
  2. MAR 10

    191: Building Two Brands with Intention: Leadership, Growth & Trusting Your Gut with Emily Major-Girard

    In this episode of At Home with Founders, Jessica Frigon sits down with Emily Major-Girard, founder of Seven to Sunday, a content and social media agency rooted in intentional storytelling, and The Social BTS, a wedding day content experience designed to capture candid moments while allowing couples to stay fully present. Emily shares the honest behind-the-scenes of building not one, but two brands centered around human connection and creative work that feels as meaningful as it looks. Together, they explore the real evolution of becoming a founder - from trusting your intuition in the early stages, to navigating the shift from doing everything yourself to building a team and stepping into leadership. Emily opens up about the challenges of scaling a creative business, the lessons she's learned about trust and control, and what it actually looks like to build a company that reflects your values. This conversation is a candid look at the quieter moments of entrepreneurship: the growth, the pivots, the responsibility of leading others, and the mindset shifts required to build something that lasts. If you're navigating growth in your own business or wondering what it really takes to evolve from a solo founder into a leader, this episode offers both perspective and encouragement. YOU'LL HEAR The journey from solo founder to agency owner Building and managing a team for the first time Trusting your intuition when making business decisions Scaling a creative business without losing your vision The mindset shifts that come with leadership and growth Why structure and systems matter when building a team The realities of entrepreneurship that no one talks about YOUR RESOURCES → Seven to Sunday: https://seventosunday.com → The Social BTS: https://www.thesocialbts.com 💛 Subscribe, share, and leave a review if this episode resonated with you.

    50 min
  3. FEB 10

    Redefining Women's Leadership: Building BONDE with Meg Gold

    What happens when a high-performing woman finally decides to build what she actually needs? In this episode, I sit down with Meg Gold, Co-Founder and CEO of BONDE, a private, vetted community for women decision-makers to talk about the parts of leadership we don't talk about enough: vulnerability, identity shifts, and the quiet courage it takes to bet on yourself. Meg shares the deeply personal story behind BONDE's founding, from navigating IVF to leaving corporate leadership and the unexpected ways women at the top still struggle to find real connection. We explore what women in leadership are truly missing (spoiler: it's not more mentorship), and how BONDE is reimagining community for women who don't fit into traditional boxes. If you've ever looked around a boardroom or business community and thought, "This wasn't built for me," - this conversation will feel like a homecoming. YOU'LL HEAR The moment Meg knew she was building someone else's dream and why she walked away How IVF reshaped her relationship with leadership, timing, and self-trust The unexpected way BONDE was born (hint: it involves an ugly sweater party) Why high-performing women still feel isolated, even with mentors and success The core need Meg sees in women leaders today (and how BONDE is answering it) How vulnerability became one of her strongest leadership tools Her perspective on protecting energy as a founder, mother, and human Why more women are betting on their own intellectual property A simple ritual she uses to stay grounded, creative, and clear YOUR RESOURCES → BONDE: www.joinbonde.com → Meg Gold: www.linkedin.com/in/meggold 💛 Subscribe, share, and leave a review if this episode resonated with you.

    56 min
  4. 08/21/2025

    The Untapped Power of Pinterest for Service-Based Entrepreneurs with Coley Lane Bouschet

    What if the key to scaling your business wasn't just Instagram… but a completely different platform most creatives overlook? In this episode of At Home with Founders, I sit down with Colie Lane Bousche, founder of Life Goals Magazine and Life Goals Marketing, to explore the untapped power of Pinterest for service-based entrepreneurs. From building an online magazine that's lasted a decade to launching an agency that helps creatives grow with evergreen traffic, Colie's story is one of quiet consistency, resilience, and redefining what success really looks like. We get honest about the messy realities of entrepreneurship, from pivoting away from corporate life, to setting boundaries with clients, to giving yourself permission to pause when burnout hits. Colie also pulls back the curtain on how Pinterest works differently than Instagram, why it's an underutilized growth channel, and what it takes to build authority in a way that feels sustainable. You'll hear: ✔ Why Colie launched Life Goals Magazine and how it evolved into a full-fledged business ✔ The surprising way she rediscovered her confidence after going back to corporate ✔ Her exact process for generating endless creative ideas without burning out ✔ Why Pinterest is a goldmine for service providers (and how to know if it's right for you) ✔ The hardest "no's" she's had to say in business and what they taught her about alignment If you've been craving a business that feels both creative and sustainable, or you're curious about how Pinterest can fit into your marketing strategy, this episode is full of fresh perspective and practical insights you won't want to miss. YOUR RESOURCES → Life Goals Marketing: https://lifegoalsmarketing.com → Life Goals Magazine: https://lifegoalsmag.com Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit 💛 Subscribe, share, and leave a review if this episode resonated with you.

    47 min
  5. 06/05/2025

    How to Create a Loyal, Engaged Entrepreneur Community with Inbal Claudio

    What if the secret to scaling your business wasn't more strategy… but more connection? In this powerful episode of At Home with Founders, I sit down with Inbal Claudio, 3x founder, mom of three, and the visionary behind Like-Minded Collective - a free, global social networking platform built just for women entrepreneurs. We get real about the messy middle - building a startup from scratch while raising babies, feeling completely isolated after a cross-country move, and the raw truth about how most "communities" online aren't really built for connection. You'll hear: ✔ How Inbal scaled a heart-led tech platform to 3,500+ women across 45 countries ✔ What it actually takes to build community that drives loyalty, referrals, and long-term growth ✔ The boundaries and mindset shifts she uses to juggle motherhood, marriage, and entrepreneurship ✔ Why true community is about putting others first - and how to spot the difference between a real one and a disguised sales funnel If you're craving authentic relationships in business, dreaming of building a community, or navigating the juggle of life and leadership - you'll find yourself nodding (and tearing up) in this episode. YOUR RESOURCES → Join Like-Minded Collective: https://likemindedcollective.com  → Connect with Inbal: https://inbalclaudio.com https://www.instagram.com/inbalclaudio  Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit 💛 Subscribe, share, and leave a review if this episode resonated with you.

    47 min
  6. 02/27/2025

    The 5 CEO Habits That Will Transform How You Run Your Business

    Welcome to the very first episode of At Home with Founders! After a much-needed break and deep reflection, I'm back with a fresh new vision—and I'm so excited to bring you along for the journey. In today's episode, we're diving into a challenge I see all the time: brilliant, driven entrepreneurs stuck in the cycle of doing instead of leading. You didn't start your business to be overwhelmed, exhausted, and buried in busywork—you started it for freedom, flexibility, and impact. So, what's missing? It's not just better systems or strategy. It's habits. Tune in as we break down five powerful CEO habits that will shift how you operate in your business—helping you step into your role as a true leader. From strategic planning to intentional delegation and setting boundaries that protect your energy, these small but mighty shifts will create massive transformation over time. If you're ready to run your business in a way that actually works for you, this episode is a must-listen. Let's dive in! 🎧 MENTIONED IN THIS EPISODE: The power of a Weekly CEO Day and how to implement one How to identify high-impact tasks (and stop wasting time on the wrong things) The mindset shift that will help you finally delegate with confidence Why self-care and boundaries are non-negotiable for sustainable success A free resource to help you structure your CEO time with clarity (grab it in the show notes!) If you loved this episode, let's keep the conversation going! Screenshot this episode, share it on Instagram, and tag me @projectloveco with the CEO habit you're committing to this week! YOUR RESOURCES Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit

    38 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Heart-to-heart conversations for women building businesses with soul. Welcome to At Home with Founders, the podcast where real conversations meet the real work of building a business and life with intention. Hosted by Jessica Frigon, this space is designed for visionary women founders who crave depth, alignment, and meaningful insights beyond surface-level success. Every other Tuesday, Jessica shares thought-provoking solo reflections and raw, unfiltered conversations with founders and industry leaders navigating the highs, lows, and in-betweens of entrepreneurship. From the inner work of leadership to the operational strategies that sustain growth, each episode is an invitation to sit down, exhale, and explore what it truly means to build a business that works for you, one that aligns with your vision, values, and the life you're here to lead. This isn't just a business podcast - it's a HAVEN for founders who want to scale with intention, lead with clarity, and build a legacy with heart. Come for the strategy. Stay for the soul. Let's have a conversation.

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