Lyca XTRA

Lyca Media II Ltd
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Lyca XTRA is a unique speech service from the Lyca Radio Network, created to amplify the voices and perspectives of the British Asian community. With its slogan, ‘The Sound of the British Asian Generation’, Lyca XTRA promises a compelling blend of culture, commentary and contemporary issues. Lyca XTRA is available across all major streaming platforms. Lyca XTRA is part of Lyca Radio Network #LycaXTRA Podcast produced by Imagine X Global

  1. قبل ٤ أيام ·  فيديو

    The UKAFF Roundtable | S1

    Not every story gets the screen it deserves. In a time where bringing audiences into theatres has become increasingly difficult due to OTT platforms, many powerful films and dedicated filmmakers are left without the recognition they truly deserve. In this episode, we explore the reality of cinema today, the struggle to get people to experience films in theatres and the passion and dedication of filmmakers who continue to create meaningful, bold narratives despite limited distribution and promotion.  Through platforms like the UK Asian Film Festival, these stories are finally given the space they deserve. From culturally rich storytelling to thought-provoking themes, these films go beyond entertainment — they create impact. It’s not just about watching a film. It’s about valuing the work behind it. Because sometimes, the most important stories… are the ones we almost miss.     Don't forget to attend the UKAFF from May 1 -10

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  2. قبل ٥ أيام ·  فيديو

    The UKAFF Roundtable | Reveal Trailer | S1

    Not every story gets the screen it deserves. In today’s world, getting people into theatres has become harder than ever — and with that, so many powerful films and passionate filmmakers go unnoticed. This conversation dives into the reality behind cinema today and the effort it takes to keep meaningful storytelling alive. UKAFF is creating space for bold, unapologetic South Asian stories that aren’t widely distributed or promoted — but deserve to be seen, felt, and remembered. Because some stories aren’t made for algorithms… they’re made for the big screen. Would you show up for stories like these? 👀 Attend UKAFF: May 1 - 10.

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  3. ٢٣ أبريل ·  فيديو

    Raklaw | S1

    Who really controls your wealth, property, and inheritance… when you’re no longer around? 👀   In this insightful episode, host Khush sits down with Rakesh Prajapati from Raklaw Solicitors to break down everything you NEED to know about wills, trusts, and property division.   From why having a will is crucial to how inheritance actually works, this conversation uncovers the legal realities most people overlook.   They also dive into common loopholes, disputes over property, and what can go wrong if things aren’t planned properly.   Whether you're safeguarding your assets or planning for your family’s future, this episode highlights the importance of making informed legal decisions before it’s too late.   Are your assets really protected… or are you leaving it to chance? 💭👇

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  4. ٢٢ أبريل ·  فيديو

    Raklaw | Reveal Trailer | S1

    Who really gets what… when it comes to your money, property, and inheritance? 👀 In this eye-opening conversation with Rakesh Prajapati from Raklaw Solicitors, we uncover the truth about wills, trusts, property division, and the loopholes most people don’t even know exist. Think your assets are protected? Think again. Stay tuned for the full episode 🎙️ What’s your take on inheritance laws? 💬

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  5. ١٦ أبريل ·  فيديو

    Apprentice - Unfiltered | S1

    What really goes on behind the boardroom doors… 👀🔥 In this unfiltered episode, Rothna Akhtar, Priyesh Bathia, and Harry Clough open up about their journey on The Apprentice UK and reveal the reality behind one of TV’s most intense competitions. From brutal boardroom moments to the unseen dynamics between candidates, they dive into what really happens when the cameras are rolling… and even when they’re not. Who’s genuinely friends? Who’s just playing the game? And is the real competition within your own team? They also discuss how Lord Alan Sugar interacts with candidates, whether he has favourites, and how that can completely shift the outcome for others. Rothna shares her side of the story on her exit and the tough decisions made in the boardroom, while Priyesh and Harry reveal moments that didn’t make it to screen. From shocking comments to unexpected alliances, this episode is packed with insights, tension, and behind-the-scenes truths you won’t hear anywhere else. Who do you think played the smartest game… and who deserved to go further? 💭👇

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  6. ١٥ أبريل ·  فيديو

    The Apprentice - Unfiltered I Reveal Trailer I S1

    What really happens inside the boardroom… that you never see? 👀🔥 In this upcoming explosive episode, Rothna Akhtar, Priyesh Bathia, and Harry Clough spill the kind of tea you won’t catch on The Apprentice UK ☕ Who was the most brutal in the boardroom? Does Lord Sugar already have favourites… and if he does, is everyone else automatically doomed? 👀 From behind-the-scenes dynamics to who’s actually friends and who’s just playing the game, this conversation gets real about the competition, the pressure, and the politics no one talks about. And trust us… this is just the beginning  Full episode drops tomorrow 🎙️ Are you ready for the truth? 💭👇   #lycaxtra #podcast #TheApprentice #entertainment #LycaRadio #business #interview #ApprenticeUK   Remember to subscribe to the 'Lyca Radio UK' channel on YouTube for exclusive content.   Produced by Imagine X Global

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  7. ٩ أبريل ·  فيديو

    Is Asian Television declining in the UK? I S1

    Is Asian TV losing its audience in the UK… or just evolving? 👀🔥 In this revealing conversation, Parul Goel, Territory Head at Zee Entertainment UK, breaks down the real challenges behind ZEE TV and the wider Asian TV landscape. From shifting audience behaviour to the harsh reality of low returns on investment, Parul explains why growth has been difficult over the past few years and why, without ROI, there’s only so much that can be done. He also shares an interesting take on streaming giants like Netflix, Plus, a surprising insight into how BARB works… where even losing one viewer can mean a drop of thousands in reported viewership. And to wrap it up, Raj asks Parul about the one show he would love to bring to ZEE TV… stay tuned to find out 👀 Want to see more ZEE shows in the UK? Which ZEE show is your favourite? Let us know in the comments 💭👇

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  8. ٨ أبريل ·  فيديو

    Is Asian Television declining in the UK? Reveal Trailer I S1

    Is Asian TV losing its grip on audiences? 💭👇 In this bold conversation, Parul Goel, Territory Head at ZEE Entertainment UK, speaks candidly about the reality behind Asian television today. From falling viewership to limited return on investment over the past few years, the challenges are real. Are new strategies actually working… or are they falling short? We also uncover how Barb ratings really function and what they reveal about audience behaviour in the UK. This is an honest look at an industry in transition. Remember to subscribe to the 'Lyca Radio UK' channel on YouTube for exclusive content. Download the 'Lyca Radio' mobile app to listen to both radio stations. Listen live or listen back to on-demand exclusive content.

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Lyca XTRA is a unique speech service from the Lyca Radio Network, created to amplify the voices and perspectives of the British Asian community. With its slogan, ‘The Sound of the British Asian Generation’, Lyca XTRA promises a compelling blend of culture, commentary and contemporary issues. Lyca XTRA is available across all major streaming platforms. Lyca XTRA is part of Lyca Radio Network #LycaXTRA Podcast produced by Imagine X Global

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