MAD//Pod

MAD//Fest
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The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam. MAD//Pod is a Fresh Air Production. www.freshair.audio

  1. 04/15/2025

    Tik Tok's Isobel Sita-Lumsden - Connecting Minds & Making Magic

    Tik Tok's Head of Marketing, Global Business Solutions, Europe speaks to Michaela Hallam about encouraging brands to be bold on the platform and pushing creativity across the business. MAD//Pod is a Fresh Air Production for MAD//Fest See omnystudio.com/listener for privacy information.

    26 min

  2. 01/31/2025

    Lucky Saint's Kerttu Inkeroinen - Breaking Rules and Honouring Traditions

    Alcohol-free beer is booming like never before, and Lucky Saint are building a brand and a product to spearhead the growth of the sector. Marketing and DTC Director Kerttu Inkerhoinen, explains how they've gone from being the dusty bottle in the fridge to being available on tap, why she loves working with scale-ups, and why she's glad to see competitors helping to grow the market. Lucky Saint 's image and boldness, along with a credible and delicious product means they're succeeding where so many others have failed, by breaking rules and honouring traditions.   A Fresh Air production for MAD//Pod, presented by Fresh Air's Director of Content, Michaela Hallam. See omnystudio.com/listener for privacy information.

    31 min

  3. 01/07/2025

    Madpod James Kent - How Brands Show Up in Gaming

    Get immersed in e-sports and gaming with James Kent. He talks to Michaela Hallam, live from Madfest 2024, about how to get the ultimate fan's of games embracing your brand.  See omnystudio.com/listener for privacy information.

    16 min

  4. 12/11/2024

    BBC Studio's Helen O'Donnell - Nurturing New Creative Talent

    In our latest episode, recorded live at Madfest 2024, BBC Studios Helen O'Donnell tells Michaela Hallam all about Talentworks. How BBC Studios find and nurtures new stage talent, what they look for, where they look and how they help make them massive.    See omnystudio.com/listener for privacy information.

    15 min
  5. Secret Escapes' Stephanie Trivass - A Sparkle in the Eye

    12/04/2024

    Secret Escapes' Stephanie Trivass - A Sparkle in the Eye

    Ever wondered what was behind the 'Luxury for Less' travel brand?  Live from MAD//FEST 2024, Michaela Hallam talks to Stephanie Trivass about Secret Escapes, tone of voice, being bold and toothbrushes.  See omnystudio.com/listener for privacy information.

    12 min
  6. Yahoo's Steve McHenry - Being Bold, Keeping it Simple

    11/27/2024

    Yahoo's Steve McHenry - Being Bold, Keeping it Simple

    Our host Michaela Hallam talks to Yahoo's UK Managing Director, Steve McHenry live from MAD//FEST 2024 about being part of a big global brand, but with a local start-up mentality. Listen to find out how you can be bold in your decision-making and keep your story simple.  See omnystudio.com/listener for privacy information.

    13 min

  7. 11/20/2024

    Biomel's Jessica Glover - Love Your Gut

    Michaela Hallam comes again live from MAD//FEST 2024 with Jessica Glover, CMO of Biomel, going behind the scenes of Biomel. Learn all about their approach to science storytelling, joining a challenger brand and how you should be trusting your gut.  See omnystudio.com/listener for privacy information.

    18 min
  8. Social Element's Linn Frost- Making Social Better

    11/13/2024

    Social Element's Linn Frost- Making Social Better

    Pocket Rocket and Holder of the Coffee and Cake Budget, Social Element's Linn Frost joins Michaela Hallam in this week's MAD//POD, recorded live at Madfest 2024.  They talk work culture, branded crocs and Social Element's campaign to make social media that little bit better, safer and kinder.  To find out more about Make Social Better go to: https://linktr.ee/makesocialbetter See omnystudio.com/listener for privacy information.

    18 min
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About

The official MAD//Fest podcast, recorded at the UK’s biggest, boldest + most distinctive marketing, advertising + disruption festival Marketing leaders from some of the world's biggest and boldest brands give us their insights and their secrets, in conversation with Michaela Hallam. MAD//Pod is a Fresh Air Production. www.freshair.audio

Information

  • Creator
    MAD//Fest
  • Years Active
    2024 - 2025
  • Episodes
    19
  • Rating
    Clean
  • Show Website
    MAD//Pod