Made You Click Podcast

Blake Grewal
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  • Entrepreneurship
  • Updated Weekly

Made You Click has conversations with founders building tech enabled services and software companies (people you’ll actually relate to) and we talk about how they got customers to click — and what they're testing next. madeyouclickpod.substack.com

Episodes

  1. Stop building. Start talking.

    1d ago

    Stop building. Start talking.

    Toni sold his first company after 13 years, took some time off, then started building again. Here’s what the second attempt has taught him. 300 beta companies. Zero ad spend. Toni didn’t run a single ad to recruit beta users for Landing Rabbit. He posted on LinkedIn his actual opinions, what he was thinking about, what he was building. 300 companies signed up. No waitlist hacks, no paid acquisition, no cold outreach blast. Just a founder talking like a human. AI slop kills deals before they start. Buyers can smell it. If your marketing looks like it was written by a bot, people write you off before the first call. This matters more now, not less. Because everyone has access to the same tools, the bar for what reads as real just went up. AI makes it dangerously easy to skip talking to customers. You can build for months, completely alone, and feel productive the whole time. That’s the trap. Test with a dead-end prototype. Before writing real code, Toni builds something that looks real but goes nowhere. Then he books calls and puts actual people through it. They click around, hit the wall, tell him exactly what they expected to happen. That’s your spec. Build that, not what you assumed they wanted. Your customers already know what your product is. Toni was mentoring a startup. They were overthinking their product. Their customers already had an answer. They loved the simple version and kept coming back for it. “I recruited something like 300 companies for our beta just through LinkedIn. Nothing else. Just having discussions with people, sharing what I’m thinking to do.” Full episode is live! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madeyouclickpod.substack.com

    28 min
  2. Outbound isn't dead. Your copy is.

    Jun 30

    Outbound isn't dead. Your copy is.

    Made You Click Episode - Georgi Furnadzhiev Month one, Georgi did 60 cold demos and made $1.5K. That was enough to figure out what actually works in signal-based outreach. We talked for 30 minutes. Here’s what we got into: He walked into a competitor's office and people ran toward him before he said a word.No pitch. They already knew him from LinkedIn. His team tracks an 80% higher closing rate when they meet accounts in person — and the reason goes deeper than "relationships matter." Hyper-personalization is not hyper-relevance.Mentioning someone’s cat is not a signal. Georgi breaks down exactly what is — and the gap between the two is where most outbound dies quietly. He has a specific formula for getting 8-figure CEOs to respond to DMs.Same structure, used consistently. A hook, a context layer, and a PS that makes them wonder what you already know. The breakdown is in the episode. His company is growing and he’s turning deals away.Not to flex, but because he can’t deliver if he takes them. He talked about why he thinks this is actually the right call right now, and how he handles telling a prospect they have to wait. He ended on a one-question gut check every founder should run before hitting send.On anything — outreach, campaigns, posts. You’ll know immediately if it’s ready. “Staying critical is important. But it’s even more important that you ship it and iterate.” Georgi is on LinkedIn and building at trysignalbase.com. Full episode is live! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madeyouclickpod.substack.com

    30 min
  • 2 Episodes

About

Made You Click has conversations with founders building tech enabled services and software companies (people you’ll actually relate to) and we talk about how they got customers to click — and what they're testing next. madeyouclickpod.substack.com

Information

  • Creator
    Blake Grewal
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © Blake Grewal
  • Show Website
    Made You Click Podcast