Brandmakers

The Subthread
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Brandmakers explores the world’s most innovative brands and the people behind them. Hosted by journalist Hannah Bowler and produced by The Subthread.

Episodes

  1. How Notion Turns Superfans into a Community‑Led Growth Engine | Brandmakers ft. Áine Dundas

    6D AGO

    How Notion Turns Superfans into a Community‑Led Growth Engine | Brandmakers ft. Áine Dundas

    For this episode of Brandmakers, Notion’s head of marketing for EMEA, Áine Dundas, beams in from Dublin to share the secrets of Notion’s community-led strategy. Áine, a self-confessed fan of the productivity tool, tells us how Notion turned passionate users into true ambassadors, built guardrails for community-led storytelling and transformed influencer marketing and experiential into its core marketing channel.--This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. https://wearesbs.com/

    46 min
  2. Zalando’s Content-First Strategy: Inside Its Publishing Push | Brandmakers ft. James Rothwell

    MAY 5

    Zalando’s Content-First Strategy: Inside Its Publishing Push | Brandmakers ft. James Rothwell

    In this episode Zalando’s James Rothwell talks about turning a retailer into a publisher, why content and entertainment sit at the centre of its next chapter, and how a fashion platform becomes a broader lifestyle brand. -- This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. https://wearesbs.com/--Still haven’t subscribed to The Subthread on YouTube? ►► www.youtube.com/@UCfuNqZLzVlARdzVGeCajgMQ Want to read The Subthread ►► https://www.thesubthread.com/Follow The Subthread:Instagram ►► / https://www.instagram.com/thesubthread/?hl=enLinkedIn ►► / https://www.linkedin.com/company/thesubthread/ Get more incredible stories with our free newsletters: https://www.thesubthread.com/#/portal/signupABOUT THE SUBTHREADFor brands and agencies interested in what's next. The Subthread is an independent media and events business focusing on the intersection of culture, innovation and creativity for the marketing industries.

    52 min
  3. Pandora’s Marketing Director on Leaving Every Brand Stronger | Brandmakers ft. Stephanie Legg

    APR 30

    Pandora’s Marketing Director on Leaving Every Brand Stronger | Brandmakers ft. Stephanie Legg

    Stephanie Legg loves the challenge of a brand transformation. Her promise as a CMO is to always leave a brand stronger than you found it. Stephanie joins Brandmakers after wrapping up a stint as chief marketer at footwear retailer Schuh where she was behind a radical new positioning, and starting a new venture as the UK's director of marketing at jewellery brand Pandora.  After a decade at the Arcadia Group during its glory years, Stephanie knows what it takes to build strong brands but also understands boardroom tensions and how to fight for investment in upper funnel marketing.0:00 Intro1:33 Always leave a brand stronger than you found it 6:24 Bringing Schuh out of its cultural void 9:22 Improve the brand and cultural equity and you don't need sales 16:00 CMOs should have oversight of the entire funnel20:00 You've got to live and die by the data in your business 24:00 Lessons from branding from Kith 25:30 An insider's take on the Topshop comeback--This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. https://wearesbs.com/

    29 min
  4. Mailchimp Keeps Creativity Weird: Inside Its In‑House Creative Team | Brandmakers ft. Jeremy Jones

    APR 21

    Mailchimp Keeps Creativity Weird: Inside Its In‑House Creative Team | Brandmakers ft. Jeremy Jones

    In this latest episode our host Hannah Bowler sits down with Jeremy Jones, global head of creative at Intuit Mailchimp.Jeremy shares his secret to fostering creativity within his in-house team. There's group trips to galleries and museums, arts and crafts sessions and carved out space in the working day to experiment with tools and techniques. And the results are there for all to see. --This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. https://wearesbs.com/--Still haven’t subscribed to The Subthread on YouTube? ►► www.youtube.com/@UCfuNqZLzVlARdzVGeCajgMQ Want to read The Subthread ►► https://www.thesubthread.com/Follow The Subthread:Instagram ►► / https://www.instagram.com/thesubthread/?hl=enLinkedIn ►► / https://www.linkedin.com/company/thesubthread/ Get more incredible stories with our free newsletters: https://www.thesubthread.com/#/portal/signupABOUT THE SUBTHREADFor brands and agencies interested in what's next. The Subthread is an independent media and events business focusing on the intersection of culture, innovation and creativity for the marketing industries.

    44 min
  5. ITV’s Brand Strategy: Why It Won’t Try to Out‑Netflix Netflix | Brandmakers ft. Paul Ridsdale

    APR 13

    ITV’s Brand Strategy: Why It Won’t Try to Out‑Netflix Netflix | Brandmakers ft. Paul Ridsdale

    This week, the Brandmakers podcast dives into the world of ITV, a major UK broadcaster and content studio reaching millions of viewers through its channels and ITVX.Its director of brand and marketing, Paul Ridsdale, has been marketing the British broadcaster ITV for over 17 years, and has been a part of its journey from a TV channel to a streaming service and content creator. In this episode, presenter Hannah Bowler digs into the rise of the “browsing audience” and what that shift means for how modern viewers discover and connect with content.

    33 min
  6. Pinterest’s Bet on Culture and IRL Experiences | Brandmakers ft. Louise Foley

    APR 2

    Pinterest’s Bet on Culture and IRL Experiences | Brandmakers ft. Louise Foley

    In this episode of the Brandmakers podcast, Hannah Bowler is joined by Louise Foley, director of marketing, Europe at Pinterest. They get stuck into the subject of trends and signals, and what marketers need to do to stay on the right side of cultural relevance. Louise also details her own marketing strategy and her push into fun and meaningful experiential events. Disclaimer: we recorded this episode just before Christmas, hence Louise’s background tree. She isn’t one of those all-year-round Christmas people – or maybe she is… -- This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. https://wearesbs.com/ -- Still haven’t subscribed to The Subthread on YouTube? ►► www.youtube.com/@UCfuNqZLzVlARdzVGeCajgMQ Want to read The Subthread ►► https://www.thesubthread.com/ Follow The Subthread:Instagram ►► / https://www.instagram.com/thesubthread/?hl=enLinkedIn ►► / https://www.linkedin.com/company/thesubthread/ Get more incredible stories with our free newsletters: https://www.thesubthread.com/#/portal/signup ABOUT THE SUBTHREAD For brands and agencies interested in what's next. The Subthread is an independent media and events business focusing on the intersection of culture, innovation and creativity for the marketing industries.

    50 min
  7. Mattel’s Big Pivot: From Toymaker to Global Entertainment Powerhouse | Brandmakers - Ruth Henriquez

    MAR 25

    Mattel’s Big Pivot: From Toymaker to Global Entertainment Powerhouse | Brandmakers - Ruth Henriquez

    In this episode of Brandmakers, Hannah Bowler dives into Mattel’s slow, deliberate shift from selling toys to building franchises – and asks its head of licensing and partnerships, Ruth Henriquez, about the decision of betting on fans, fast collabs and decades of nostalgia to make the model stick.--This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising.--Still haven’t subscribed to The Subthread on YouTube? ►► www.youtube.com/@UCfuNqZLzVlARdzVGeCajgMQ Want to read The Subthread ►► https://www.thesubthread.com/Follow The Subthread:Instagram ►► / https://www.instagram.com/thesubthread/?hl=enLinkedIn ►► / https://www.linkedin.com/company/thesubthread/ Get more incredible stories with our free newsletters: https://www.thesubthread.com/#/portal/signupABOUT THE SUBTHREADFor brands and agencies interested in what's next. The Subthread is an independent media and events business focusing on the intersection of culture, innovation and creativity for the marketing industries.

    45 min
  8. Inside Jägermeister’s Culture Marketing Strategy | Brandmakers ft. Kea Kleihauer

    MAR 16

    Inside Jägermeister’s Culture Marketing Strategy | Brandmakers ft. Kea Kleihauer

    In this episode of the Brandmakers podcast Hannah Bowler is joined by Kea Kleihauer who is senior manager global culture & experiential marketing at Jägermeister. Cultural marketing might be the buzzword of the moment but it has been around as long as the profession, yet it’s still misunderstood in boardrooms where it’s often treated like a channel rather than a long-term strategy.  At Jägermeister initiatives like Save the Night show how cultural investment builds long term credibility and equity, especially in markets where traditional advertising isn’t possible. - This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. - 0:00 Intro 3:35 Understanding how culture moves, shapes and mutates 7:13 Innovation has been hijacked by technology 10:37 We as marketers love KPIs, but you can’t put KPI’s behind it 19:14 Brands as cultural patrons filling the gaps in funding 22:52 Culture doesn’t happen in the boardroom 30:43 Constraints can breed creativity 37:00 How to do global cultural storytelling41:00 Processes can chip away at the creativity Still haven’t subscribed to The Subthread on YouTube? ►► www.youtube.com/@UCfuNqZLzVlARdzVGeCajgMQ Want to read The Subthread ►► https://www.thesubthread.com/ Follow The Subthread:Instagram ►► / https://www.instagram.com/thesubthread/?hl=en LinkedIn ►► / https://www.linkedin.com/company/thesubthread/ Get more incredible stories with our free newsletters: https://www.thesubthread.com/#/portal/signup ABOUT THE SUBTHREAD For brands and agencies interested in what's next. The Subthread is an independent media and events business focusing on the intersection of culture, innovation and creativity for the marketing industries.

    46 min
  • 8 Episodes

About

Brandmakers explores the world’s most innovative brands and the people behind them. Hosted by journalist Hannah Bowler and produced by The Subthread.

Information

  • Creator
    The Subthread
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © The Subthread
  • Show Website
    Brandmakers