Make It Bankable Elizabeth McKenzie

In this episode of Make It Bankable, we’re talking all things taglines. Yes, the dreaded tagline.
I discuss:
The function of your tagline
Whether you need a tagline or not (it depends)
What we can learn from Hollywood taglines that turn movies into blockbusters
The 6 steps to writing a tagline
And more!
For the show notes, step right this way: www.writeordie.co/podcast/ep14

In this episode of Make It Bankable, I share my latest launch results, and how I managed to turn my sales page into the highest-converting sales page I’ve ever written.
I discuss:
Why how you’re perceived is your truth.
How to position your offer so it slices into the minds of your ideal clients
The new method to niching that doesn’t leave you trapped.
The anatomy of an offer
How to create a sales pitch that does all the selling for you
And more!

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In this episode of Make It Bankable, I share the lessons your business can learn from Breaking Bad and no, it’s not how to make meth.
And in case you’re thinking Breaking Bad isn’t relevant anymore, trust me when I say, Hollywood studies Breaking Bad like Harvard studies Taylor Swift.
I discuss:
The difference between selling and making your audience salivate for everything you offer
How entertaining content trumps education content
The three components every piece of content should have to stop the scroll
How to hook readers in from the very first line
And more!
 
To join my mailing list, and be the first to hear all about Content Club, step right this way: https://www.writeordie.co/newsletter
 
Also, show notes are here: https://www.writeordie.co/podcast/ep12

In this episode of Make It Bankable, I walk you through the two things that are standing between you and $100k+ this year, and no, it’s not your product, your pricing, or your launch plan.
I discuss:
The difference between your product and how you position it
The fatal trap every entrepreneur falls for when they become an expert
How you can’t teach algebra to kindergarten students
And more!
Want to get on my mailing list (of course you do), step right this way: https://www.writeordie.co/podcast/ep11

In this episode of Make It Bankable, I share how I broke my brain in 2023 (jokes). I give you the extended version of the journey it took me to become a represented author with a book deal on the horizon, and how this is going to affect my business in 2024.
We discuss:
How your personal life and business are intrinsically linked
My origin story from my good old college days all the way through to corporate marketing, speech pathology, and setting up Write Or Die
What I discussed with my spiritual life coach in LA
How I wrote a romcom novel and got a literary agent
The All To Well (10 Minute Version) (Taylor’s Version) of how to get a literary agent
Changes that are coming in 2024
And more!
 
For more info, visit the website show notes: www.writeordie.co/podcast/ep10

In this episode of Make It Bankable, I interview creative entrepreneur & designer Sian Richardson on all things sales pages.
 
We discuss:
Copy versus design. How to convert a cold audience on your sales page. Long form sales pages versus short form sales pages The problem with using sales page templates. Strategy messaging on your sales page Personal branding versus brand name Solo entrepreneuring How to do it your way And more!  
Step right this way for the show notes: https://www.writeordie.co/podcast/ep9
Stalk me on Instagram @writeordie.co
Stalk Sian on her Instagram @sianricho
 
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