Make it count, be accountable

Impact Measurement Institute
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Our mission is to leverage the power of marketing and business management to reshape the world for the better. By motivating consumers to embrace purpose-driven choices and empowering businesses to adopt profitable yet socially and environmentally conscious management models, we strive to create lasting, sustainable change and redefine the future of business and consumerism.

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  1. Sustainability? Let's start at home!

    21/11/2024

    Sustainability? Let's start at home!

    From renewable energy solutions and green financing to smart technology and eco-conscious infrastructure, we dive into how businesses and individuals can make impactful, sustainable choices. Join us as we discuss the transformative power of sustainability, the rise of Energy as a Service (EaaS), and the role of responsible marketing in shaping a greener world.    TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian     TRANSLATE with x English Arabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian     TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back

    26 phút
  2. Marketing To Save The World

    07/11/2024

    Marketing To Save The World

    This excerpt from an article by Pablo Turletti in Forbes discusses the need for marketing to become a driving force for social and environmental change. The author argues that while profit is important, marketing needs to go beyond simply maximizing profit to focus on creating sustainable and ethical business models. These models should benefit not only shareholders but also consumers, employees, and the environment. Turletti emphasizes that companies can build trust and loyalty by aligning their business practices with their social and environmental values, ultimately creating long-term value for both the company and society as a whole. He concludes with practical steps that marketing leaders can take to move towards a more sustainable and socially responsible future.

    14 phút
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Our mission is to leverage the power of marketing and business management to reshape the world for the better. By motivating consumers to embrace purpose-driven choices and empowering businesses to adopt profitable yet socially and environmentally conscious management models, we strive to create lasting, sustainable change and redefine the future of business and consumerism.

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    Make it count, be accountable