Make it Land for Virtual Assistants

Christi Balfour
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Quick, honest marketing tips for Virtual Assistants who want to grow a real business online. Make It Land is your weekly dose of straight talk and strategy for building a VA business that actually works. Hosted by VA mentor Christi Balfour, each 2–3 minute voice note delivers practical, punchy insights to help you show up, stand out, and get hired. From marketing to mindset to messaging, this is your space to finally make it click.

Episodes

  1. 10/21/2025

    Pretty Grids Don’t Pay the Bills

    If you're still stressing about having a perfect Instagram feed, this one's for you. I’m breaking down why that checkerboard aesthetic isn't what lands Virtual Assistant clients anymore and what actually does. Hint: it’s not about polish. It’s about being relatable, helpful, and showing up like a real human.

    3 min

  2. 10/21/2025

    Your Next VA Client Might Be Sitting Next to You

    You don’t have to cold DM strangers to land clients. In this episode, I’m sharing real examples of how casual conversations turned into paid work for my Virtual Assistant business. From the hair salon to the airport bar, these moments weren’t pitches, just honest talk about what I do. If you’ve been hiding behind your screen, this is your nudge to start talking.

    3 min

  3. 10/15/2025

    Your Bio Might Be Costing You Clients

    If you're a Virtual Assistant trying to get clients on Instagram, your bio matters. This week, I’m calling out the vague taglines and overstuffed service lists and showing you how to fix them. You’ll walk away with a smarter way to write a profile that actually connects, plus a ChatGPT prompt to help you make it sound like you. Links referenced in this episode: https://www.instagram.com/virtualprosociety/ Chatgpt Prompt: “Based on this example Instagram bio [insert screenshot], help me write a new Instagram bio for my Virtual Assistant business. I specialize in [insert services here] and work with [insert niche or type of clients]. I want it to sound clear, confident, and scroll-stopping, not robotic or vague. Keep it under 150 characters and make sure it shows what I do, who I help, and gives a reason to click my link.”

    2 min

  4. 10/10/2025

    They See You, But Will They Hire You?

    You’re posting, you’re showing up, you're doing “all the things” , so why aren’t the clients rolling in? In this first episode of Make It Land, Christi breaks down the difference between being seen and being hireable as a Virtual Assistant. If your content looks consistent but your inbox is still dry, this is your wake-up call. It's not about being everywhere. It's about being clear, useful, and unforgettable to the people who need you.

    2 min
  • 4 Episodes

About

Quick, honest marketing tips for Virtual Assistants who want to grow a real business online. Make It Land is your weekly dose of straight talk and strategy for building a VA business that actually works. Hosted by VA mentor Christi Balfour, each 2–3 minute voice note delivers practical, punchy insights to help you show up, stand out, and get hired. From marketing to mindset to messaging, this is your space to finally make it click.

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