Today, your audience is more aware than ever before of injustices impacting our world. They’re eager to help, but unsure of the best way to make a difference. As a nonprofit leader, it’s your job to channel their passion into action. How? By sharing your story—and making it easy for others to amplify it. On Future Nonprofit, we often explore how to improve the way your organization operates. But without a strong growth strategy that amplifies your story, even the most noble nonprofit is like a sports car without gas in the tank—it’s got amazing potential, but it can’t go far. The good news: Tools like social media and crowdfunding platforms present your nonprofit with an unprecedented opportunity to expand your reach and broadcast your message. The challenge: All the freedom these tools offer can feel overwhelming. And with countless others vying for attention online, how can you make your message and your cause cut through all the noise? In this special episode, I’m sitting down with not one, but four guests to answer this key question. First, Krista Lamp—Senior Director of Nonprofit Communications at GoFundMe—gives us the inside scoop on what, why, and how modern audiences are supporting causes they care about. After that, three leading voices in the nonprofit space—Jared Walker of Dollar For, Mike McDonald of BibleProject, and Nate Rittenhouse of OneHope—offer hard-earned insights shaped by their distinct experiences in inspiring their audiences to action. In this conversation, you’ll learn what “impact creators” are and why they often have more actual influence than “influencers,” how you can empower trusted online voices to mobilize their communities for your cause, one large mistake that’s causing nonprofits to miss out on a ton of potential support, and much more. If you’ve been looking for ways to accelerate your growth without sacrificing authenticity, this one is for you. Want our key takeaways from this conversation? Take a look at the show notes for this episode: www.futurenonprofit.com/make-nonprofit-story-shareable Mentioned in this episode: Presented by Classy Are you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising? At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster! And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.
