How do I create a brand that stands out? How do I write copy that connects and converts? How can I attract dream clients and make sure my offers make that money, honey?
Welcome to the Make Over Your Marketing Podcast, where we’ll dive into all of this and more. Every week, host and copywriter Erika Holmes delivers mini workshops, step-by-step guides and before and after case studies that’ll inspire you make over your own marketing.
Whether you’re launching a new business, course, product or service, or you’re ready to “level up” your brand, master email marketing, or troubleshoot an offer that just isn’t working, you’ll find all the tactics and motivation you need right here.
On Make Over Your Marketing, you can expect Copy and Website Makeovers (duh), tactical tips, and step-by-step guides designed to make sure you know how to talk about your product, course or service like a pro. You’ll walk away from every episode with a few aha moments and actionable tips you can start using in your marketing ASAP.
Ready for your makeover?
The 5 Brand Stories You Need to Be Telling Now
As a copywriter, one of the most common questions people ask me and one of the #1 struggles entrepreneurs like you and I face is, “What do I write about... ? What do I say about ... ?”, followed closely by, “I hate talking about myself. Do I have to?”
Now, I have a deep love of all things pop culture, movies, and entertainment, so my goal for this workshop is to help you go from “Clueless” to “She’s All That” when it comes to talking about your business.
The Ultimate Rebranding Checklist
I’m going to share the branding essentials most people skip over -- but these are the elements that give your brand true dimension, wow factor and staying power. Armed with this checklist, you’ll know exactly what you need to tackle to create an irresistible brand that people pay premium prices for.
What To Say In Your Welcome Sequence
In this episode, I’m going to share my 7-email framework for writing your irresistible welcome sequence. I call it my Happily Ever After framework. I’m answering the question, what do you say in your welcome sequence?
As an email copywriter, this is definitely one of the most common questions I get asked and it’s where most people tend to get stuck. Well, today's your lucky day because I'm going to share exactly what the goal of each email should be.
Creating a High-Touch Experience Using your Automated Welcome Sequence
Automation is a huge buzzword in the online space no matter what stage of business you’re in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.
How To Lose An Email Subscriber in 10 Days
In this episode, we're talking about what not to do in your welcome sequence if you don’t want your email subscribers to hit unsubscribe or ghost you, aka never open your emails.
After all, people sign up to your list for a reason. Now now the ball is in your court in terms of whether or not they stick around. So are you ready to dive into the most common mistakes I see service providers making in their welcome sequence?
The Secret Sales Weapon Most Service Providers Are Missing
In this episode, we’re going to break down exactly what a welcome sequence is, why you need one, and we’ll also talk about some possible goals for your welcome sequence.
I can not tell you how awesome it is to know now, that this welcome email sequence I wrote almost 3 years ago now is still running in the background, welcoming new people into my world on a daily basis. There is some serious magic to that and it’s a really powerful tool in building that know, like and trust factor and ultimately, getting more leads and sales in your business, whether you’re a service-based business or you have small group programs.
Thank you, Erika Holmes, for sucking “copy write fear” out of my soul and injecting it with hope, creativity, and FUN! I’m listening to episodes & taking notes, while being inspired to create a website that I will love!
Great content and she has great sense of humor
Erika’s delivery is quick and to the point. Always a great value and after listening to her, she usually inspires me to take actions... whether it’s to draft my brand story or welcome email series.
She’s also so fun to listen to! Highly recommend!
Great advice and tips!
Erika brings marketing to life with her energy and her practical tips. Great for the entrepreneur trying to do it on their own, or the marketing professional looking to stay fresh.