7 episodes

How do I create a brand that stands out? How do I write copy that connects and converts? How can I attract dream clients and make sure my offers make that money, honey?

Welcome to the Make Over Your Marketing Podcast, where we’ll dive into all of this and more. Every week, host and copywriter Erika Holmes delivers mini workshops, step-by-step guides and before and after case studies that’ll inspire you make over your own marketing.

Whether you’re launching a new business, course, product or service, or you’re ready to “level up” your brand, master email marketing, or troubleshoot an offer that just isn’t working, you’ll find all the tactics and motivation you need right here.

On Make Over Your Marketing, you can expect Copy and Website Makeovers (duh), tactical tips, and step-by-step guides designed to make sure you know how to talk about your product, course or service like a pro. You’ll walk away from every episode with a few aha moments and actionable tips you can start using in your marketing ASAP.

Ready for your makeover?

Make Over Your Marketing Erika Holmes

    • Marketing
    • 5.0, 10 Ratings

How do I create a brand that stands out? How do I write copy that connects and converts? How can I attract dream clients and make sure my offers make that money, honey?

Welcome to the Make Over Your Marketing Podcast, where we’ll dive into all of this and more. Every week, host and copywriter Erika Holmes delivers mini workshops, step-by-step guides and before and after case studies that’ll inspire you make over your own marketing.

Whether you’re launching a new business, course, product or service, or you’re ready to “level up” your brand, master email marketing, or troubleshoot an offer that just isn’t working, you’ll find all the tactics and motivation you need right here.

On Make Over Your Marketing, you can expect Copy and Website Makeovers (duh), tactical tips, and step-by-step guides designed to make sure you know how to talk about your product, course or service like a pro. You’ll walk away from every episode with a few aha moments and actionable tips you can start using in your marketing ASAP.

Ready for your makeover?

    Make Over Your Client Experience

    Make Over Your Client Experience

    Have you ever felt like you're stuck in Groundhog Day when it comes to responding to new client inquiries and onboarding new clients? We're about to put an end to the "I got you, Babe" loop and give your client experience a serious makeover....

    • 25 min
    Make Over Your About Page

    Make Over Your About Page

    In this episode, we're talking about one of the hardest pages on your website to write copy for: You guessed it, it’s your About Page. This episode breaks down the elements of a great about page, writing a hook-worthy headline, how to organize your about page, how much of your backstory to include, what qualifications to mention and what to leave out, and how to make sure that you weave your personality into it in a really genuine way. Ready to make over your About Page copy? Dive on in.

    • 22 min
    3 TIPS TO SPEAK YOUR IDEAL CLIENT’S LANGUAGE

    3 TIPS TO SPEAK YOUR IDEAL CLIENT’S LANGUAGE

    If you want to write copy that makes your ideal client feel like you’re speaking directly to them, you have to speak their language when you’re addressing their struggles and their desires, and also when you’re explaining the benefits of your offering.

    In today's super short episode, I'm sharing 3 introvert-friendly ways to find out what kind of language your ideal client is using, so you can work it into your marketing message.

    • 8 min
    Create Your Brag Book: How to get Super "Grool" Testimonials

    Create Your Brag Book: How to get Super "Grool" Testimonials

    Today, I’m going to walk you through how to create your very own Digital Brag Book by collecting testimonials and client stories.

    • 27 min
    Signs It's Time for a Rebrand or Website Makeover

    Signs It's Time for a Rebrand or Website Makeover

    If you’ve ever wondered if it’s time for you to rebrand, then this episode is for you. I’m going to talk through some signs or red flags that it’s time to give your website a Princess Diaries-style, head-to-toe makeover. In this episode, I’m going to share the reasons behind why I rebranded, my inspiration, and I’ll also share how my messaging shifted and my hope is that it will help give you clarity on whether or not it’s time to rebrand or give your website a bit of a makeover.

    • 17 min
    5 Questions Your Home Page Must Answer

    5 Questions Your Home Page Must Answer

    If the words on your website home page don’t clearly and simply communicate what you do and how you can help your ideal client, and if the information isn’t presented in the right order), then your hopeful customer may never get past the front door. I'm going to help you analyze your homepage like a pro, so you can see exactly what to tweak. The goal is to make sure your dream customer lingers long enough to end up exactly where you want them.

    • 22 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

TheDancingHouseMama ,

Boom 💥

As a podcast junkie I listen to a lot of great mentors. Erika is added to my faves. These episodes are so full of goodness and real action items to help your biz. So wear pink on Wednesday’s and join the party. Great job Erika and thank you!

Tori Boats of ToriBoats.com ,

Erika’s guided, simple steps = Superstar Biz

This is a new favorite podcast. Erika is entertaining to listen to, who doesn’t overwhelm you. Join in to makeover your web and email marketing with steps you want to dive into right away. She makes it easy and approachable with relevant examples. Yes! I’m an example girl, too.

MavroCreative ,

Erika makes marketing your website fun!

As someone who designs websites for a living, I’m always (always!!) preaching about how content is more important than design when it comes to attracting and converting your ideal customer.

Erika is spot on with her advice. She breaks things down in super simple, actionable chunks. Her 5 questions you need to answer on your home page is pure gold! I’m making the Make Over Your Marketing podcast a must listen for all of my clients and students. Add it to your playlist - you won’t regret it!

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