Make Water Work Podcast

Megan Glover & Isaac Pellerin

Make Water Work is a podcast dedicated to the people shaping the future of our most precious resource.

  1. Jul 16

    Catalyst Collab: Chelsea Boozer & Greg Wukasch | Make Water Work 039

    Most water conferences are built to inform. Catalyst was built to make you feel something. In this first episode of the Catalyst Collab, a new mini-series exploring what makes water communication work, host Isaac Pellerin sits down with Chelsea Boozer (Executive Director, Rogue Water Lab) and Greg Wukasch (External Affairs Manager, San Antonio Water System) to unpack the experience design behind Catalyst, the immersive event reshaping how the water sector approaches public trust. In this episode, we cover: What Catalyst actually is, and why "content and context" matters as much as the material itself The four pillars of public trust: transparency, relationships, showing up, and earning advocates • Why strategic communication deserves to be treated as an asset, just like a pump or lift station • The "soul moment" of Catalyst, and why vulnerability is part of the curriculum • What to expect at Catalyst San Diego, August 31–September 3, 2026 • Why sponsors and attendees alike walk away calling it a movement, not a conference If you work in water communications, government affairs, or utility leadership, this conversation will change how you think about your next event, and maybe your next community meeting too. 👍 Like this episode if it gave you a new way to think about communication as a craft 🔔 Subscribe so you never miss an episode of Make Water Work 💬 Drop a comment: what's one moment where a communication strategy built (or broke) trust with your community? Learn more about Catalyst and register: https://catalysth2o.org Connect with our guests: Chelsea Boozer: https://www.linkedin.com/in/chelsea-boozer/ Greg Wukasch: https://www.linkedin.com/in/greg-wukasch-b9739623/ Connect with Isaac Pellerin and 120Water: https://www.linkedin.com/company/120water #MakeWaterWork #WaterIndustry #WaterCommunications #PublicTrust #Catalyst #WaterUtilities #120Water #WaterLeadership

    Catalyst Collab: Chelsea Boozer & Greg Wukasch | Make Water Work 039
  2. Jul 9

    Travis Kennedy: Trust, AI, and Telling Water’s Story | Make Water Work 038

    The water sector is one of the most operationally resilient industries on the planet. Systems delivering clean water 24/7 under aging infrastructure, workforce shortages, and increasing regulatory pressure — and for the most part, they work. So why doesn't anyone know that? Travis Kennedy has had a front-row seat to this industry for over 20 years — not as an operator or regulator, but as Chief Industry Officer, Water & Environmental Markets @ WATER ONLINE, the water and wastewater industry's go-to digital media platform reaching more than one million unique visitors annually. He's interviewed hundreds of engineers, operators, regulators, and solution providers. In this conversation, Isaac flips the mic. What we cover: • How Travis found his way into water in 2003 — and why he's never left • What Water Online was talking about in 1995 vs. today (and what's actually changed) • Why AI won't replace the field workforce — and the auto mechanic analogy that explains it perfectly • The three-stage buyer's journey that every water solution provider needs to understand • Why "doing the work well" is no longer enough on its own — and what has to come with it • Communication, trust, and why those two things are the foundation of everything in this market Connect with Travis: LinkedIn: https://www.linkedin.com/in/travis-k-0424768/ Water Online: wateronline.com The Water Online Show: wateronline.com/solution/water-talk-a-water-online-podcast

    Travis Kennedy: Trust, AI, and Telling Water’s Story | Make Water Work 038
  3. Jun 12

    Data Centers Are Coming. Is Water Ready? | Make Water Work 037

    One data center operator hired over 100 people just to solve their water problem. Another operator of equal size hired two. That gap tells you everything about where this industry is right now. Data centers are the hottest topic in water. And over the past several months, we've collected five perspectives from guests who are thinking about this differently — from community planners to state regulators to investors to infrastructure economists. In this special compilation episode, host Isaac Pellerin brings those voices together for the first time. Here's what's covered: • Why water reuse is one of the most practical responses to data center growth — and why climate makes it more urgent • How to design the stakeholder table before a data center breaks ground — and why economic development and water need to talk much earlier • Why not all data centers are created equal — and what that means for utilities negotiating leverage • The difference between direct and indirect water use — and why both matter for communities and utilities evaluating a new facility • Where standardization stands right now — and why 92% of last year's incremental GDP growth makes the answer critical Five voices. Five angles. One of the most important conversations the water sector is having right now. Learn more about 120Water: https://120water.com Featured voices: Bruno Pigott| Water Reuse Association Michelle Stockness | Freshwater Anthony DeRosa | Association of State Drinking Water Administrators (ASDWA) Damian Georgino | Dentons Peter Yolles | Echo River Capital #MakeWaterWork #DataCenters #WaterIndustry #DrinkingWater #WaterInfrastructure #WaterTech #AIandWater #WaterPolicy #Sustainability #WaterInnovation

    Data Centers Are Coming. Is Water Ready? | Make Water Work 037
  4. May 21

    Adam Tank: Anti-Disruption: Selling Innovation to an Industry That Hates Risk | Make Water Work 035

    The water industry doesn't want to be disrupted. And that's not a problem — it's the whole point. In this episode, Isaac sits down with Adam Tank, co-founder and Chief Communications Officer at Transcend, to talk about what it actually takes to build and sell technology in one of the most risk-averse industries in the world. Adam has spent his career at the intersection of water, startups, and design thinking — from GE's venture group to a water robotics company spun out of General Electric, to leading Suez's smart cities group, to co-founding Transcend in 2019. The conversation covers what the water industry still gets wrong about innovation, why the real opportunity might be in energy rather than water, and why the single most important word when selling to a utility isn't "efficiency" or "savings" — it's risk. Adam covers: → How Ralph Exton and a GE internship started it all → Why solving non-revenue water isn't about finding the leaks → The single most important thing early-stage water entrepreneurs get wrong → Why "disruption" is the worst word you can use with a water utility → Risk mitigation as the real language of utility decision-making → The toilet-to-tap PR failure and what it says about water communication → Why over 50% of California's energy is water-related — and what data centers are forcing us to reckon with → How AI is about to change who can innovate in the water sector → Why Transcend is focused on the planning phase — and why 80% of project outcomes are decided there The technology exists. The talent is there. What's missing is the ability to communicate value in the language utilities actually speak. Connect with Adam Tank: linkedin.com/in/adamtank | adamtank.com | transcendinfra.com Learn more about 120Water: https://120water.com

    Adam Tank: Anti-Disruption: Selling Innovation to an Industry That Hates Risk | Make Water Work 035
  5. May 14

    Laura Vidal: Rural Water Always Finds a Way | Make Water Work 034

    85% of water systems in the United States operate with three or fewer employees. They manage treatment, distribution, compliance, reporting, and public communication — often while also handling parks, snow removal, and everything else a small community needs. They are rarely celebrated. And when everything is working, they are almost invisible. This episode is for them. Make Water Work is launching a new series dedicated entirely to rural water — the small systems, the circuit riders, the association staff, and the utility operators who make clean water happen for millions of Americans every day. And there is no better person to kick it off than Laura Vidal, Association Partnership Director at 120 Water and a 17-year veteran of the Alliance of Indiana Rural Water. In this episode, Isaac sits down with his new co-host to hear her story, understand how rural water associations actually work, and set the stage for the conversations ahead. In this episode: • How Laura went from an investment brokerage firm to 17 years in rural water • What makes rural water utility professionals genuinely different from anyone else in the industry • How the National Rural Water Association and state associations support small systems • What circuit riders actually do and where that term comes from • The real challenge of the Lead and Copper Rule Revisions for systems with three or fewer employees • Why rural water associations are the connective tissue between utilities, regulators, and solution providers • What it looks like when utilities, associations, state agencies, and technology partners all work from the same data • What's coming next in the Make Water Work Rural Water Series These are the unsung heroes of the water industry. It's time to tell their stories. Learn more about 120 Water: https://120water.com #MakeWaterWork #RuralWater #WaterIndustry #DrinkingWater #WaterUtility #SmallSystems #WaterInnovation #SafeDrinkingWater #WaterPolicy #PublicHealth

    Laura Vidal: Rural Water Always Finds a Way | Make Water Work 034
  6. May 7

    Rodney Clemente: Water Bankruptcy & The Cost of Doing Nothing | Make Water Work 033

    75% of the world's population lives in water-insecure countries. The amount of fresh water on the planet is fixed. And we are spending it faster than nature can replenish it. The UN calls it global water bankruptcy. And according to Rodney Clemente, Senior Vice President of Water at Energy Recovery, the bill is coming due. In this episode, Rodney breaks down what desalination actually is, why it costs 5-10x more to build a plant in the US than in Saudi Arabia, and why the real question isn't "can we solve the water crisis" — it's "what's the cost of doing nothing?" From a small garage startup in Virginia Beach to a dominant global player with 40,000+ devices deployed worldwide, Energy Recovery has spent 30 years making desalination more affordable and more efficient. Rodney brings that perspective to one of the most important conversations in water today. In this episode: • What the UN's Global Water Bankruptcy report actually means • How reverse osmosis desalination works — and why energy is its Achilles heel • Why a desalination plant in the US costs 3-5x more than one in the Middle East • The case for a diversified water portfolio: desal, reuse, recycling, and conservation • Why companies keep paying fines instead of building treatment plants • What Singapore's water strategy can teach the rest of the world • Brine valorization and the circular economy of desalination • Where the global desal market is headed in the next 5-10 years #MakeWaterWork #Desalination #WaterScarcity #WaterInnovation #CleanWater #WaterTech #Sustainability #ClimateTech #Infrastructure #WaterCrisis

    Rodney Clemente: Water Bankruptcy & The Cost of Doing Nothing | Make Water Work 033

Ratings & Reviews

5
out of 5
3 Ratings

About

Make Water Work is a podcast dedicated to the people shaping the future of our most precious resource.

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