WeMarketers Podcast | Talks with B2B Marketing Leaders

Andrew Demianenko
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Hey, I'm Andrew, and welcome to WeMarketers Podcast! I believe that every marketer has a unique story worth hearing. On this podcast, I meet with marketers from all around the world—not just to talk shop but to genuinely connect, share real-life experiences, and learn from each other. Every episode teaches me something new. I'm here not only as your host but as someone learning alongside you, discovering strategies, overcoming challenges, and exploring the personal journeys behind great marketing. Think of it as grabbing a coffee with some incredibly interesting marketers—relaxed, real, and full of stories you won’t find anywhere else. Join me—let's connect and grow together.

  1. Making AI Work for You: What Marketers Need to Get Right

    10월 8일

    Making AI Work for You: What Marketers Need to Get Right

    In this episode of the WeMarketers Podcast, Andrew discusses the future of artificial intelligence in marketing with Maximilian vom Eyser, a senior digital growth strategist at Google's EMEA headquarters. They delve into the opportunities and risks associated with AI, the importance of not over-relying on AI tools, and the need for marketers to maintain emotional intelligence and manual skills. Additionally, they explore changing customer behaviors, the unpredictable nature of user interactions, and how marketers can stay ahead of the curve. Maximilian shares his insights on balancing personalized experiences with data privacy, staying up-to-date with AI advancements, and leveraging AI for practical tasks. Timecodes: 01:42 Welcome to the WeMarketers Podcast 02:24 Maximilian vom Eyser on AI in Marketing 03:00 The Risks of Overreliance on AI 11:53 Changing Customer Behaviors with AI 19:56 Balancing Personalization and Data Privacy 24:53 Transparency in AI Usage by Brands 31:36 Maximilian's Personal Approach to Staying Ahead in AI 37:46 Essential Skills for Marketers in the Age of AI 42:43 Conclusion and Contact Information ____________ Connect with Maximilian vom Eyser: https://www.linkedin.com/in/maximilian-vom-eyser/ ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

    44분
  2. The Power of Networking: Building a Brand & Community from Scratch with Adriaan Kolff

    7월 27일

    The Power of Networking: Building a Brand & Community from Scratch with Adriaan Kolff

    In this episode of the WeMarketers Podcast, Andrew sits down with Adriaan Kolff to discuss the profound impact of networking on personal and professional success. Adriaan shares his journey and how his network has been instrumental in his entrepreneurial endeavors. From sharing personal stories to providing practical advice on how to build and leverage networks, this episode is a must-watch for marketers and entrepreneurs looking to expand their reach and influence. Adriaan provides insights into the importance of moving out of one’s comfort zone, the power of giving without expecting anything in return, and the benefits of building a personal brand. Whether you’re just starting out or looking to take your career to the next level, this conversation offers valuable lessons on the power of networking. Timecodes: 01:46 Intro 02:15 Adriaan's Networking Journey 07:52 The Importance of Moving for Growth 11:17 Building Networks from Scratch 15:24 Organizing Effective Networking Events 25:43 Creating a Sense of Belonging 29:30 Generosity in Networking 30:42 The Real Estate Broker's Unconventional Strategy 32:05 The Power of Being a Super Connector 32:38 Networking Success Stories 36:57 Building and Expanding Your Network 37:30 Overcoming Networking Doubts and Fears 38:46 Effective Networking Techniques 45:36 Leveraging LinkedIn for Networking 47:34 The Importance of Personal Branding 51:19 Final Thoughts and Future Plans ____________ Connect with Adriaan Kolff: https://www.linkedin.com/in/adriaankolff/ ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

    52분
  3. We Broke Marketing - Now Let's Fix It and Win Long-Term

    7월 7일

    We Broke Marketing - Now Let's Fix It and Win Long-Term

    In this episode of the WeMarketers Podcast, Andrew sits down with Sam O'Brien, VP of Marketing at Dealfront, to discuss the complexities of modern marketing. They delve into the importance of balancing short-term results with long-term brand building, the role of data-driven decision making, and the benefits of programmatic demand generation. Sam shares his unique approach to market segmentation, the use of AI in marketing, and the significance of effective collaboration between sales and marketing teams. Tune in for practical insights and real-life experiences from a seasoned marketing leader. Timecodes: 01:45 Introduction to Sam O'Brien and the Topic of Broken Marketing 02:28 The Dilemma of Data-Driven Marketing vs. Brand Building 03:05 Exploring Long-Term Marketing Strategies 03:52 Connecting Marketing Efforts to Sales Impact 05:35 Dealing with Management Pressure on ROI 06:29 Effective Demand Generation and Brand Building 07:48 Challenges in B2B Marketing and Long Sales Cycles 09:03 Strategies for Market Penetration and Growth 21:17 The Role of ABM in Modern Marketing 26:25 Leveraging AI and Automation in Marketing 32:26 The Structure and Collaboration of Marketing Teams 36:16 Conclusion and Final Thoughts ____________ Connect with Sam O'Brien: https://www.linkedin.com/in/samuelwobrien/ ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

    42분
  4. Content Marketing in 2025 and Beyond: Personalization, Trust, and Transparency

    6월 11일

    Content Marketing in 2025 and Beyond: Personalization, Trust, and Transparency

    In this episode of the WeMarketers Podcast, Andrew interviews Kristina Vukas, Fractional CMO and founder of Plot Twist, to discuss effective content marketing strategies for 2025 and beyond. Kristina shares her journey from being a singer and actress to a successful marketer. They delve into the importance of personal branding, the shift towards authenticity in content, and the use of AI as an assistant rather than a creator. Kristina emphasizes the need for companies to be transparent and human-centric in their marketing efforts. The conversation also covers the evolving consumer behavior, the role of different marketing channels, and practical strategies for balancing AI and human-created content. Kristina shares her data-driven approach to predicting ROI and her vision for the future of content marketing. Timecodes: 01:35 Kristina Vukas' Journey in Marketing 03:10 Effective Content Marketing in 2025 05:06 Shifts in Consumer Behavior 07:48 Content Strategy and Performance 14:20 Balancing AI and Human-Centric Content 17:20 Encouraging Team-Generated Content 20:40 Collaborating with Sales Teams 22:00 Content Marketing for Different Company Sizes 23:22 Measuring Content Marketing Success 27:47 Future of Content Marketing 29:54 Favorite Tools for Content Creation 32:12 Conclusion and Contact Information ____________ Connect with Kristina Vukas: Linkedin: https://www.linkedin.com/in/kristina-vukas/ Instagram: https://www.instagram.com/kristinavukas/?hl=en ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

    34분
  5. No Leads, No Budget: Fixing B2B Marketing in Crisis

    5월 29일

    No Leads, No Budget: Fixing B2B Marketing in Crisis

    In this episode of the WeMarketers Podcast, Andrew welcomes Ora Gittsovich to delve into effective anti-crisis B2B marketing strategies. They discuss the importance of concentrating on high-value accounts, integrating marketing and sales efforts, and leveraging data to navigate market disruptions. Ora shares insights on maintaining communication and consistency, aligning marketing activities with buying cycles, and building resilient strategies to manage crises. She also emphasizes the role of customer success, reengagement, and the use of tools and automation to enhance performance during challenging times. Tune in for practical tips on surviving and thriving in a crisis, straight from a seasoned marketing expert. Timecodes: 01:26 Meet Ora Gittsovich 04:14 Defining Crisis in Business 06:05 Aligning Marketing and Sales During Crisis 09:21 Customer Success and Acquisition Channels 10:59 Metrics and Data-Driven Decisions 16:56 Anti-Crisis B2B Marketing Strategies 23:41 Preparing for Future Crises 35:21 The Role of a Fractional CMO 38:27 Final Thoughts and Farewell ____________ Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Would you like to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

    42분
  6. Stop Selling Products, Start Solving Problems — Genuine Marketing That Wins with Derrick Kinney

    5월 13일

    Stop Selling Products, Start Solving Problems — Genuine Marketing That Wins with Derrick Kinney

    Join Andrew in a compelling conversation with Derrick Kinney, a successful entrepreneur and author of 'Good Money Revolution.' Derrick shares insightful stories and strategies on genuine marketing, connecting with clients, and building meaningful business relationships. Learn the power of empathy, the importance of owning a problem, and the value of calm, concise communication. Derrick emphasizes the impact of making others feel valued and part of something bigger, ultimately leading to business success. Timecodes: 01:42 The Power of Genuine Marketing 02:31 Derrick Kinney's Personal Journey 03:41 Building Connections and Overcoming Challenges 07:43 The Importance of Relatable Problems 15:11 Effective Communication Strategies 18:20 Practicing Your Pitch 22:13 Expressing Passion and Solving Problems 26:04 The Importance of Genuine Marketing in the Age of AI 26:41 Insights from a Wealth Tech Event in Dallas 28:15 Humanizing Client Interactions for Better Business 31:02 Empowering Your Team to Generate Leads 32:17 The Art of Client Visits: Words and Body Language 34:22 The Power of Relatable Problems and Range Pricing 49:15 The Good Money Revolution: Making Money to Do Good 52:37 Conclusion and Ways to Connect with Derrick ____________ Connect with Derrick Kinney: Instagram: https://www.instagram.com/derricktkinney/ Linkedin: https://www.linkedin.com/in/derrickkinney/ Website: https://www.successforadvisors.com/ Order "Good Money Revolution": https://www.amazon.com/Good-Money-Revolution-Make-More/dp/151077291X ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Do you want to become the next guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

    54분
  7. Can You Still Win at SEO in the AI Era? Yes – Here’s How!

    4월 27일

    Can You Still Win at SEO in the AI Era? Yes – Here’s How!

    In this episode of WeMarketers Podcast, Andrew speaks with Caroline Blijlevens, owner of Digital Marketing Agency Digitmind. Caroline, with extensive experience since 2009, shares insights on adapting SEO strategies to the evolving Google landscape, the relevance of AI tools, and the continued importance of great quality content. Learn how to optimize your content in the AI era, the importance of website performance, and effective strategies for new websites to achieve good SEO results. Stay tuned for recommendations on SEO tools and practical hacks to improve your website’s rankings. Timecodes: 01:14 Introduction to the episode 02:03 Caroline's Background and SEO Evolution 04:04 Modern SEO Strategies and Tools 10:02 Importance of Content Quality and AI Integration 13:28 Link Building and SEO Challenges 17:41 SEO Tools and AI Content Creation 21:17 Future of AI in Content and SEO 25:36 Technical SEO Tips and Best Practices 29:05 Conclusion and Contact Information ____________ Connect with Caroline Blijlevens: https://www.linkedin.com/in/carolineblijlevens/ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml ____________ Do you want tp become a guest? Do you know someone who could be a great fit? Drop us a line at info@wemarketerspodcast.com

    30분
  8. AI in Content Marketing: How to Simplify Your Workflow with Matej Štajduhar

    4월 14일

    AI in Content Marketing: How to Simplify Your Workflow with Matej Štajduhar

    In this episode of the We Marketers Podcast, host Andrew interviews Matej Stajduhar, CEO and co-founder of Stryng, an AI-powered content marketing platform. They discuss how Matej's initial interest in AI and content marketing led to the creation of Stryng, a comprehensive tool for content creation, editing, and publishing. Matej shares insights into the development journey, the unique features of Stryng, and its application for both small businesses and enterprise marketers. He also explores the challenges and potential of AI in the content marketing landscape. Learn about the future of Stryng, the importance of networking, and practical advice for marketers starting to explore AI solutions. Timecodes: 01:26 Meet Matej Stajduhar: Journey to AI Content Marketing 05:00 The Evolution and Features of Content Marketing Platform, Stryng 09:46 Challenges and Solutions in AI Content Creation 14:22 Marketing Strategies and Future Plans for Stryng 18:11 Insights and Advice for Aspiring Marketers 23:09 The Future of AI in Content Marketing 36:00 Conclusion and Final Thoughts ____________ Connect with Matej Štajduhar: https://www.linkedin.com/in/matej-%C5%A1tajduhar-200b0a81/ Try Stryng for free: https://stryng.io/ ____________ Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian WeMarketers Podcast Website: wemarketerspodcast.com ____________ WeMarketers RSS feed: https://media.rss.com/wemarketers/feed.xml

    39분
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Hey, I'm Andrew, and welcome to WeMarketers Podcast! I believe that every marketer has a unique story worth hearing. On this podcast, I meet with marketers from all around the world—not just to talk shop but to genuinely connect, share real-life experiences, and learn from each other. Every episode teaches me something new. I'm here not only as your host but as someone learning alongside you, discovering strategies, overcoming challenges, and exploring the personal journeys behind great marketing. Think of it as grabbing a coffee with some incredibly interesting marketers—relaxed, real, and full of stories you won’t find anywhere else. Join me—let's connect and grow together.

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