Making the Fan

David Millay
  • 5,0 (38)
  • NEGÓCIOS
  • SEMANAL
Making the Fan

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis. 

  1. 4 DE ABR.

    Portals: The Best Tool to Reduce Friction in Your Customer Journey

    Episode 002: David Millay (https://twitter.com/davidmillay) and Troy Campbell get into the science of anticipation, emo Jimmy Butler, AI for experiential marketing gone wrong, and how Portals help transform customers’ mindsets to enjoy your product more. Want to talk to David? Email him at davidm@engagemintpartners.com—Show Themes:Humor in Marketing: Learn about the role of humor in marketing, with a nod to Fall Out Boy’s music video featuring Jimmy Butler.Cultural Phenomena & Diverse Ide...

    56min

  2. 3 DE ABR.

    The Secret Strategy Disney Uses to Create Fans

    Episode 001: An introduction to the show Making the Fan w/ David Millay. A show where we explore how brands turn casual customers into faithful fans, and employees into evangelists. David shares his experience going through Traditions, Disney's 8-hour, new employee onboarding course, and unpacks how Disney uses Traditions to create emotional connections with employees. This episode serves as a preview of future episodes, discussing who the show is for and the problem it seeks t...

    9min
  3. Never Lose an Employee Again w/ Joey Coleman

    29/06/2023

    Never Lose an Employee Again w/ Joey Coleman

    Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.Finding and keeping quality employees is one of the greatest challenges facing businesses today. With more people quitting their jobs each month than ever before and employees demanding flexibility, freedom, and advancement, comp...

    1h17min
  4. Driving Change through AR, VR and Human-Centered Design w/ Steven King

    28/02/2023

    Driving Change through AR, VR and Human-Centered Design w/ Steven King

    Augmented reality and virtual reality are transforming both the in-venue and at-home viewing experience. To understand how to incorporate these emerging technologies, we sat down with Steven King, founder and Chief Innovation Officer of University of North Carolina’s Blue Sky Innovation lab. King’s work is rooted in human-centered design and this episode hits on some of the latest projects coming out of the lab and how to effectively use human-centered design for brainstorming and chang...

    55min
  5. Measuring Burnout and Workaholism in College Athletics w/ Matt Huml

    21/02/2023

    Measuring Burnout and Workaholism in College Athletics w/ Matt Huml

    It used to be fun to work in sports. But like so many other industries, responsibilities have increased, often demanding employees to achieve more with less. The result, according to Matt Huml, can be burnout, workaholism, disengagement, and resentment. In this episode, we dive deep into Matt's two most recent research projects: "The Effect of Remote Work on Family and Work Dynamics Within the Sport Industry;" and "From engaged worker to workaholic: a mediated model of athletic department emp...

    48min
  6. How Mentor Managers Inspire Employees to "Love it Here" w/ Clint Pulver

    14/02/2023

    How Mentor Managers Inspire Employees to "Love it Here" w/ Clint Pulver

    After more than 220 undercover interviews with 12,000 employees, Clint Pulver is known as the leading authority on employee retention. In this episode, David and Clint discuss the key attributes of mentor managing and the 5 Cs of leadership that result in employees saying, “I Love it Here.”-----2:24 The Undercover Millennial Program5:49 Behind the Book “I Love It Here”9:24 The 4 Types of Managers17:36 Assessing Your Leaders...

    50min
  7. Influencing the Guest Experience from the Frontlines w/ Vanessa Ward

    07/02/2023

    Influencing the Guest Experience from the Frontlines w/ Vanessa Ward

    In this episode, David Millay sits down with Vanessa Ward, Vice President of Event Service for the Phoenix Suns. Before joining the Suns, Vanessa spent time at Disney, launching the Guest Experience Center, and the Chicago Cubs, overseeing the Guest and Associate Experience. Understanding that the employee experience directly impacts the guest experience, Vanessa shares tactics on communicating significant changes from event to event, making events unique for the staff and how to develo...

    55min
  8. Developing Personal Brands to Build Bigger Communities w/ Preston McClellan

    01/02/2023

    Developing Personal Brands to Build Bigger Communities w/ Preston McClellan

    He’s considered a bit of a social media ‘OG’. For seven years, Preston guided players on the PGA Tour to create their own brands and communities, an effort that grew the greater PGA audience from 20 million to 60 million followers in 5 years. Now, as a co-founder of Golf Space Collective, Preston and his team guides golf properties on all things digital. This episode hits on why building a personal brand is important, the impact that personal brand has on team and league bran...

    55min
Ver tudo (139)

Classificações e avaliações

5
de 5
38 avaliações

Sobre

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis. 

Informações

  • Criado por
    David Millay
  • Anos de atividade
    2019 - 2024
  • Episódios
    139
  • Classificação
    Livre
  • Copyright
    © 2024 Making the Fan
  • Site do podcast
    Making the Fan

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