Making the Media

Avid Technology

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A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.

30 THG 1

S6E05: Absolutely Flawless

S6E05: Absolutely Flawless Ever heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How does it work? Does it mean that AI is taking over acting? What opportunities does it open up? Dive into this episode of Making the Media to discover the new tool which stands to revolutionize the need for re-shoots and has the backing of key actors’ unions too. Our Guest This Episode Peter Busch, SVP, Customer Success, Flawless Peter is an award-winning executive with over 25 years ofexperience scaling B2B assistive AI technologies in the global entertainment sector. Specializing in the commercialization of emerging tech, Peter has driven over $100M in lifetime sales, orchestrated global distribution via legacy partner integrations, and successfully guided two tech firms to mid-8-figure exits. As the founder of Faceware Technologies, Peter led thecompany to become the industry standard for facial motion capture, resulting in a strategic acquisition by Facebank, Inc. in 2021. Currently, as SVP on the growth and go-to-market team at Flawless, he is instrumental in bringing revolutionary Assistive AI tools (TrueSync, DeepEditor) to market , securing partnerships with industry leaders like ACE, MPEG, Avid, and Adobe. A key contributor to a 2015 SciTech Academy Award-nominatedworkflow, Peter’s work has powered Academy Award-winning films (Benjamin Button) and AAA gaming franchises (Call of Duty, FIFA, Grand Theft Auto, Halo). Most recently, he was voted by his peers as a Top 20 Technology Executive by the Entertainment Globalization Association (EGA). More Resources For more on this topic, check out Video Post-Production – Get the latest updates on Media Composer and AI-powered workflows Avid Content Core – Discover more about Avid’s coming content data platform for media production Flawless – See what’s new and dive into the capabilities of Flawless Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com. FollowAvid at @avid. Credits Hosts:Craig Wilson and Ray Thompson Production team: Matt Diggs, Owen Lynch, and Wim Van den Broeck Theme:Music: Greg “Stryke” Chin

28 phút
16 THG 1

S6E04: Smooth Operator

S6E04: Smooth Operator Modern media production is inherently complex. Multiple applications, diverse formats and codecs, on-premises and cloud environments, and specialized workflows all make building seamless production pipelines a challenge. UK-based technology company Marquis is at the heart ofsolving these challenges. Their work with Avid now spans a new Media Composer panel extension and longstanding MediaCentral integrations powering enterprise-grade, end-to-end workflows. Our Guest This Episode Simon Fearn, Chief Technology Officer, Marquis Broadcast Simon leads a team at Marquis that specializes in integration services and workflow tools for broadcast and post-production, helping facilities streamline and simplify digital workflows. More Resources For more on this topic, check out Video Post-Production – Get the latest updates on Media Composer and AI-powered workflows Avid Content Core – Discover more about Avid’s coming Content Data Platform for media production Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com. Follow Avid at @avid. Credits Hosts: Craig Wilson and Ray Thompson Production Team: Matt Diggs, Owen Lynch, and Wim Van den Broeck Theme Music: Greg “Stryke” Chin

27 phút
05/12/2025

S6E03: Tip Top Tech Talk

S6E03: Tip Top Tech Talk The media industry is in a state of constant reinvention. From cloud technologies, to AI, to story-centric workflows, new production processes and delivery methods and more. In a rapidly changing world, how does a technology CTO set strategies to ensure they stay ahead of the curve? That is the role of Tom Sharma, who is Avid’s Chief Technology Officer. In this episode of Making the Media, hosts Craig Wilson and Ray Thompson hear about Tom’s background in technology, and the innovations which he is spearheading to drive creative and efficient workflows which take advantage of automation and AI. Tom Sharma, Chief Technology Officer, Avid Tom is an experienced leader with a strong background in product and engineering. He has successfully created, developed, and led global product & engineering teams, giving him unique experience spanning Media and Entertainment, Video Streaming (CTV, FAST), and Adtech. He had the opportunity to contribute to Integral Ad Science's transformative high-growth phase, collaborating with a talented leadership team and leading an exceptional group to expand their global product and technology portfolio. Earlier in his career, he was a founding team engineering leader at Hulu, where he was recognized with the Edison Award for developing the Hulu syndication product. He later founded Impex Digital, a video streaming and e-commerce company that was eventually acquired by TCS. Before that, he held various product & technology roles at NBC Universal, focusing on digital media and production automation across News, Entertainment, TV Stations, and the Olympics. More Resources For more on this topic, check out Avid Content Core – Discover more about Avid’s coming Content Data Platform for media production Avid’s News Solutions - Get the latest updates on Avid’s storycentric, digital first newsroom solutions. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com. FollowAvid at @avid. Credits Hosts:Craig Wilson and Ray Thompson Production team: Matt Diggs, Owen Lynch and Wim van den Broeck Theme Music: Greg “Stryke” Chin

26 phút
05/12/2025

S6E02: Treasure Hunter

S6E02: Treasure Hunter Tapping into archives can unearth hidden gems and ensure thatmaximum value is extracted from a valuable resource. But often the workflows to uncover that material can be cumbersome and inefficient. In this episode of Making the Media, we find out about some new innovations which are streamlining this process, removing complexity from the productionpipeline and stimulating the creative process. Presented by hosts Craig Wilson and Ray Thompson the episode focuses on the work of archive specialists Spectra Logic, and their latest integrated workflows with Media Composer. Hossein ZiaShakeri Senior VP of Business Development and Alliances Spectra Logic Hossein is a seasoned executive driving innovation andsuccess within Spectra Logic’s business and technology teams. With 40 years of expertise in design, development, and management of storage products (hardware and software) — particularly in the Media & Telecommunications industry—Hossein plays a pivotal role in maintaining the company's leadership in product innovation. More Resources For more on this topic, check out Media Composer Panel SDK – Harness the innovation directly in Media Composer Video Post Production Solutions - Get thelatest updates on Avid’s collaborative post production pipeline workflows andtools. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com. FollowAvid at @avid. Credits Hosts:Craig Wilson and Ray Thompson Production team: Matt Diggs, Owen Lynch and Wim van den Broeck Theme Music: Greg “Stryke” Chin

22 phút
05/12/2025

S6E01: The Editing Innovators

S6E01: The Editing Innovators Making the Media is back! And this time, as a vodcast, as well as a podcast, on all the main platforms. The season kicks off by discussing one of the hottest topics in media these days—the use of AI in the creative process. Hosts Craig Wilson and Ray Thompson interview the team behind Quickture, which is causing a sensation in the world of post-production editing by helping teams quickly go from raw footage to a rough cut in Media Composer. Irad Eyal, ChiefExecutive Officer, Quickture Irad is a serial entrepreneur and veteran reality tv producer with 25 years of experience in the industry. After developing shows for global powerhouse Endemol, Irad launched his own production company, Haymaker West, where he created hit series like Southern Charm on Bravo. In 2020, he created and produced the competition phenomenon Floor Is Lava on Netflix, which topped the global charts for 6 weeks. In 2024, Irad tapped his engineering background to launch Quickture, an AI story building engine for professionals. Quickture revolutionizes the editing process, allowing editors and producers to work on the level of beats and scenes instead of clips and frames. Quickture fits into the professional workflow, integrating seamlessly with Avid and Premiere. Matt Hanna, ChiefStrategy Officer, Quickture Matt is a television industry veteran with 25 years of experience creating award-winning content for networks and streamers. As the former EVP of original content at Esquire Network and thepresident of Our House Media USA, he has overseen the development and launch of dozens of hit series, including American Ninja Warrior (Esquire), Stylish with Jenna Lyons (HBO Max), Too Cute (Animal Planet), and The Fabulous Life (VH1). Now, as chief strategy officer at Quickture, he brings deep industry expertise and contacts to revolutionize storytelling with AI-driven editing solutions. More Resources For more on this topic, check out MediaComposer Panel SDK – Harness the innovation directly in Media Composer Video Post Production Solutions - Get the latest updates on Avid’s collaborative post production pipeline workflows andtools. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com. FollowAvid at @avid. Credits Hosts:Craig Wilson and Ray Thompson Production Team: Matt Diggs, Owen Lynch, and Wim Van den Broeck Theme Music: Greg “Stryke” Chin

38 phút
ĐOẠN GIỚI THIỆU PHIM CỦA PHẦN 6

Making the Media Trailer

Season six of Making the Media and for the first time, we are available as a vodcast. Ray Thompson also joins Craig Wilson for the presenting duties as they delve into the big topics impacting the world of postproduction, news and sports. Check out this trailer for a flavor of what is to come. New episodes coming soon! Contact Us Questions? Comments? Cool ideas? Get in touch: ⁠makingthemedia@avid.com⁠ Credits Hosts: Craig Wilson and Ray Thompson Production team: Matt Diggs, Owen Lynch and Wim van den Broeck Theme Music: Greg "Stryke" Chin

1 phút
09/06/2025

S5E11: The Generation Game

S5E11: The Generation Game There is a mismatch between the rate of development of generative AI tools for the news industry and the adoption of the technology within newsrooms itself. That is one of the main findings of a major new report. Host Craig Wilson interviews Dr. Alexandra Borchardt, who is the author of a report for the European Broadcasting Union (EBU) called “Leading Newsrooms in the Age of Generative AI.” Our Guest This Episode: Alexandra Borchardt EBU Report Author Alexandra Borchardt is a senior journalist, researcher,university teacher, and independent advisor with more than 25 years of newsroom experience, 15 of these in leadership roles. In the past five years, she has supported 26 European publishers in digital transformation as a coach for the World Association of News Publishers’ (WAN-IFRA) Table StakesEurope Program. Alexandra teaches leadership and strategy as an honorary professor for Leadership and Digital Transformation at TU Munich’s TUM School of Management and is affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a senior researchassociate, after having created and led their profit-center leadership programs until 2019. Prior to this, she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leadingquality daily. She is the author of the EBU news report “Leading Newsrooms in the Age of Generative AI” and lead author of three previous EBU news reports, the latest ones being “Trusted Journalism in the Age of Generative AI” (2024) and “Climate Journalism That Works: Between Knowledge andImpact” (2023). More Resources: For more on this topic, check out What's Next? – From 2022, Alexandra Borchardt discusses the future of Europe’s leading broadcasters. Avid and Wolftech Redefine News Production– How can a story-centric approach change the way newsrooms operate? Avid Ada Solutions – Discover Avid’s work to implement AI in products. Contact Us: Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits: Host:Craig Wilson Producer:Matt Diggs Social:Wim Van den Broeck ThemeMusic: Greg “Stryke” Chin

35 phút
07/03/2025

S5E10: Predicting the Future

S5E10: Predicting the Future Moves by respected news organizations to be transparent in their reporting may become meaningless to consumers bombarded by such claims. This could even lead to what is being called “Trust Washing,” where claims of being a trusted news source are used by people spreading misinformation. This is just one of the predictions in a recent major report by the organization the DPP. In this episode of the Making the Media Podcast, Edward Qualtrough, the DPP’s editorial director, discusses their 2025 Predictions Report. Our Guest This Episode: Edward Qualtrough DPP Editorial Director Edward is editorial director at the DPP, the international network for media and technology, where he produces industry research and facilitates events and workshops that help enable DPP members to tackle some of the biggest technology and business challenges in media, broadcasting, news, and entertainment. Edward was a technology and business journalist for 15 years. As a former editor of CIO magazine and technology editor at New Statesman Media Group, Edward engages regularly with chief technology officers, chief information officers, digital leaders, and tech executives to discuss C-suite challenges, industry trends, and disruptive threats. More Resources For more on this topic, check out The European Exchange– What are the major concerns of Europe’s leading broadcasters? Shaping the Future of Journalism – How can a story-centric approach change the way newsrooms operate? Avid Ada Solutions – Discover Avid’s work to implement AI in products. Contact Us Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid. Credits Host:Craig Wilson Producer:Matt Diggs Social:Wim Van den Broeck ThemeMusic: Greg “Stryke” Chin

33 phút

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TRAILER

Making the Media Trailer

Season six of Making the Media and for the first time, we are available as a vodcast. Ray Thompson also joins Craig Wilson for the presenting duties as they delve into the big topics impacting the world of postproduction, news and sports. Check out this trailer for a flavor of what is to come. New episodes coming soon! Contact Us Questions? Comments? Cool ideas? Get in touch: ⁠makingthemedia@avid.com⁠ Credits Hosts: Craig Wilson and Ray Thompson Production team: Matt Diggs, Owen Lynch and Wim van den Broeck Theme Music: Greg "Stryke" Chin

M6

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1 phút

A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every other Friday. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.

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