The Marketing Intelligence Show

Supermetrics
  • ٤٫٤ (٧)
  • تسويق
  • مرتان في الشهر

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

  1. ٢٤ يوليو

    How to thrive in the creative AI era : tips from LinkedIn’s head of content solutions, APAC

    In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not only survive but thrive amidst the tidal wave of AI-generated content. Discover how AI will reshape your role as a creative and strategist, and learn practical ways to embrace it for both efficiency and quality in your marketing endeavors. You'll learn: Why the volume of AI-driven content is expected to increase by about 13% every year for the next 10 years in the US alone , intensifying the competition for attention.How 90% of all ads fail to get noticed , and why creative quality is the key to capturing attention.What B2B ads often get wrong, with 71% of B2B ads scoring just one star or less on their creative score.How AI agents are revolutionizing strategic tasks like market research, insights, brand positioning, targeting, and go-to-market strategies.Real-world examples of AI's impact, including an EY study where synthetic AI responses showed around 95% similarity to actual human responses in a double-blind test.The critical balance between AI-driven speed and human-led creative quality to avoid a "sea of sameness".How LinkedIn Accelerate acts as your AI copilot to recommend end-to-end campaigns and give automatic optimizations.Whether you're looking to boost productivity, enhance creative quality, or simply understand the future of marketing, this episode offers a compelling guide to navigating the AI revolution.

    ٢٥ من الدقائق

  2. ١٠ يوليو

    Unify to amplify: how centralized data drives business growth for marketers

    Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders from HubSpot, Ascott, and Omnicom share how they’re building centralized data strategies to overcome these challenges — boosting efficiency, clarity, and impact across their teams. Kat Warboys, Senior Director APAC Marketing, HubspotTan Gan Hup, Vice President Marketing, Loyalty & Partnerships, The Ascott LimitedHayley Monteiro, Head of Media Implementation, Omnicom Media Group Australia Listen now to discover how they’re connecting the dots between data and results.

    ٤٠ من الدقائق

  3. ٢٦ يونيو

    How AI is changing search — and what that means for SEO and content

    Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetrics' in-house SEO expert, to dissect the monumental shifts in search, from Google's AI Overviews to the rise of conversational search with tools like ChatGPT and the unexpected emergence of TikTok as a search engine. Discover why traditional ranking metrics are evolving and how to adapt your approach to maintain visibility and drive real business value. Heini shares practical insights on: Understanding Google's AI Overviews (AIOs) and AI Model How user search behavior is changing in the AI era Leveraging AI tools for more efficient SEO workflows Dispelling common myths about AI replacing SEO Key performance indicators (KPIs) for measuring SEO successActionable short-term and long-term strategies for an AI-proof SEO approach Whether you're an SEO expert or new to the game, this episode offers crucial insights to help you thrive in the rapidly evolving search landscape.

    ٣١ من الدقائق

  4. ١٢ يونيو

    Unlocking the holy grail of true ROAS measurement

    In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement. You’ll learn: Why marketing consolidation is critical and its business impact How to unify online and offline marketing data efficiently Common pitfalls to avoid in your data strategy Local case studies from the APAC region illustrating practical applications

    ٥١ من الدقائق

  5. ٢١ مايو

    How to build smarter e-commerce marketing dashboards and avoid data overwhelm

    Do your e-commerce reports tell the full story—or just a fraction of it? In this episode of The Marketing Intelligence Show, host Anna Shutko is joined by Tea Korpi, Senior Product Marketing Manager at Supermetrics, to explore how e-commerce marketers can cut through the noise, eliminate blind spots, and build smarter, action-oriented dashboards. You’ll learn: Why so many e-commerce reports fall short How to organize your dashboard by funnel stage The metrics that matter at each phase of the customer journey How to connect marketing and product data for more accurate reporting Real-life examples from brands like Manscaped and Benefit Cosmetics Whether you're stuck in data overload or looking to level up your existing reporting strategy, this episode will help you move from data hoarding to actionable insight. Related resources: Custom data import: https://supermetrics.com/blog/custom-data-import Essential ecommerce metrics for 2025 success: https://supermetrics.com/blog/ecommerce-metrics What is ecommerce reporting, and why does it matter?: https://supermetrics.com/blog/ecommerce-reporting The 2025 marketing data report: https://discover.supermetrics.com/marketing-data-report-2025/

    ١٨ من الدقائق

  6. ٧ مايو

    The future of the marketing tech stack: navigating complexity, CDPs, and AI hype

    In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supermetrics’ Chief Product and Technology Officer. They explore key findings from the 2025 Marketing Data Report—like the 230% increase in data volumes since 2020—and unpack what it all means for marketing leaders. You’ll learn: Why bi-directional data connectivity is the new normal The truth about composable CDPs and who they’re really for How to choose the right measurement model, from MMM to incrementality What’s hype and what’s real when it comes to AI in marketing How marketers can build a flexible, composable tech stack If you’re grappling with complexity, overwhelmed by AI promises, or unsure where to go next with your marketing data—this one’s for you. Get the 2025 Marketing Data Report: https://discover.supermetrics.com/marketing-data-report-2025/

    ٢١ من الدقائق

  7. ٢٣ أبريل

    The secret behind ETAM’s modern retail data strategy with Sophie Buresi

    What does it really take to modernize a retail company’s approach to data? In this episode of The Marketing Intelligence Show, we sit down with Sophie Buresi, Global Data and CRM Factory Director at ETAM Group. Sophie shares how the team moved from legacy systems and disconnected tools to a modern, cloud-based setup that supports smarter segmentation, marketing measurement, and decision-making.  You’ll learn: How ETAM built their retail data strategy from the ground upWhat it takes to turn business goals into practical data projectsHow the team redesigned customer segmentation for real-world useThe steps they took to bring marketing mix modeling in-houseWhy data quality and team alignment were key to long-term success Whether you're in retail or just navigating data transformation, this episode offers an honest look at the real work behind building a strategy that sticks.

    ٣٤ من الدقائق

  8. ٩ أبريل

    How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack

    What if you could save 40% of your analysts’ time and reshape your entire approach to marketing data? In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaign data, and reshaping the analyst role from data providers to true insights experts. You’ll learn: How Philips automated reporting and improved data trust The role naming conventions played in scaling fast Why centralizing data ownership in marketing is a game-changer How the analyst role is evolving with AI and automation What’s next for Philips’ marketing data journey Tune in to hear how one team built a single source of truth and a scalable data model.

    ١٤ من الدقائق
مشاهدة الكل (٩٨)

٤٫٤
من ٥
‫٧ من التقييمات‬

حول

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

المعلومات

  • صناع العمل
    Supermetrics
  • سنوات النشاط
    ٢٠٢٠ - ٢٠٢٥
  • الحلقات
    ٩٨
  • التقييم
    ملائم
  • حقوق النشر
    © Supermetrics
  • موقع البرنامج على الويب
    The Marketing Intelligence Show

قد يعجبك أيضًا