UNCENSORED: Marketing, Messaging & Sales For Coaches

Denise Vernieri
  • 5.0 (61)
  • ENTREPRENEURSHIP

Welcome to UNCENSORED, a podcast for coaches, consultants and practitioners who want to grow an online business built on integrity AND is successful and sustainable. Join me, Denise Vernieri, each week as we dive into marketing, messaging, sales and the leadership mindset you need to grow a business that creates the time freedom you crave.  I’m a former educator with a Ma. in literature and writing and taught university level rhetoric (fancy word for persuasive writing) for years before leveraging my expertise in my multiple-six figure business.  I’m a mom of 3 who believes in building a business by putting family and personal well-being first. I bring a raw, bold refreshing take to those looking to serve with purpose, integrity and authenticity. Let's get UNCENSORED and get real about what it takes to be successful in today’s online space. 

  1. 12/22/2025

    182. Empowering Coaches: Serena Hicks on Money Mindset and True Wealth

    Welcome to another insightful episode of the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches. Today, I sit down with the remarkable Serena Hicks, a money and business coach, to delve deep into the complex interplay between money, mindset, and success. Serena opens up about her own tumultuous financial journey — from living paycheck to paycheck and filing for bankruptcy to transforming her money mindset with the help of a mentor. Together, we tackle pressing topics like the societal pressures to appear successful, the "fraud factor," and the impact of upbringing on financial beliefs. We explore the interconnection of money and spirituality, the importance of self-love and trust, and the real meaning of true wealth beyond finances. Feminism and its relationship to financial independence also take center stage, with both speakers advocating for personal choice and autonomy in partnerships and professional endeavors. Whether you're a coach, entrepreneur, or simply on your own financial journey, this episode is packed with invaluable insights on navigating and redefining your money mindset. Stay tuned to hear Serena's transformative story and gain actionable advice on fostering true wealth and integrity in your professional and personal life. LINKS: FREE Market Research Guide. Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable aligned business. Connect with Serena: Serena Hicks is a Black biracial Money & Business Coach for Love-led inclusive change-maker-humans. Most of us weren't raised to believe that we are "good with money" and yet that belief allows one to BE great with their financial decisions. Clients hire Serena to create even more love, trust and money in their business and whole life. She offers a signature 6-month program called The Boom Boom Room where your current thoughts about money will go… BOOM, private confidential 1:1 Coaching and a group program that begins September 2024. You can find her on Instagram @xoxoserenahicks or on her website serenahicks.com Podcast: The Serena Hicks Show: https://www.serenahicks.com/serenashow  SOCIAL MEDIA: Instagram: https://www.instagram.com/xoxoserenahicks/ Facebook: https://www.facebook.com/SerenaHicksAF/ LinkedIn: https://www.linkedin.com/in/serenahicks Youtube: https://www.youtube.com/@xoxoserenahicks

    43 min

  2. 04/30/2024

    181. How to Beat the Algorithm

    Today, we dive deep into how to beat the algorithm without compromising your authenticity. Forget the gimmicks! Whether it's Instagram, Facebook, or any social platform, understanding how to effectively navigate through these algorithms without succumbing to burnout is crucial. Listen in as I debunk some common misconceptions and reveal why good content and compelling copy are your ultimate tools to not just beat the algorithm, but to thrive beyond it. We'll explore how consistency in your genuine messaging and connecting authentically with your audience can transform your marketing from a chore to a powerful extension of your coaching. LINKS: FREE Market Research Guide. Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable business YOUR way.

    24 min

  3. 04/23/2024

    180: Breaking Free: Marketing as a Tool for Self-Liberation with Daisy Lopez

    Imagine a world where your marketing doesn't just sell but also heals. Where it doesn't just talk but serves. Where it's not just heard, but felt. We invite you to this liberating exploration of marketing and self-expression with Daisy Lopez – an episode that promises to leave you with a deeper understanding of your voice and the limitless potential it holds. Don't let your message sink into the abyss of generic content. Tune in to this episode to elevate your approach and unleash the power of your authentic voice. LINKS: FREE Market Research Guide. Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable aligned business. Connect with Daisy Lopez: LINKS: IG: www.instagram.com/theliberatedlatina REVHouse Waitlist (Join to get FREE Vocal Activation Exercises!): https://daisyalopez.ck.page/9fab884771 FB Group: https://www.facebook.com/groups/soughtaftercoaches

    42 min

  4. 04/16/2024

    179.The Power of Precise Copy

    Today we dove deep into the art of connection through copywriting. Remember, effective messaging is your business lifeline; it’s how you speak your brand’s truth and resonate with your community. We unpacked the importance of specificity over generalities in your copy and why knowing your audience’s language is key. Don't forget to grab our free guide on profitable market research to sharpen your content and speak directly to your clients' needs. Whether you're starting out or scaling up, market research is your golden ticket to crafting compelling copy that not only connects but converts. Catch the full insightful episode on the UNCENSORED Podcast—Where your voice is your revenue. LINKS: FREE Market Research Guide. Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable aligned business.

    30 min

  5. 04/09/2024

    178. Building a Multifaceted Coaching Business w/ Emma Hull's

    In the latest episode of UNCENSORED Podcast: Marketing Messaging and Sales for Coaches, we had the pleasure of diving deep into the transformative journey of coaching with my client Emma Hull. We unpacked the nuanced evolution from traditional business models to a holistic personal brand that transcends boundaries. We break down the different ways Emma built her business that include social media and TV appearances. Not only did we curate an aligned marketing strategy, she also created unique offers that packaged up her many holistic gifts. Emma Hull is a transformational life coach who will help you create the confidence to rediscover & reinvent yourself. LINKS: Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable business. Free Guide: CONTENT THAT CONNECTS & CONVERTS Connect with Emma Hull:  Featured on television, radio, podcasts, and as a magazine columnist, Emma has decades of experience in leading, coaching, and mentoring successful individuals. Emma’s calm, gentle, intuitive approach is a balm for the soul. She will help you take control of your destiny with the help of both practical and somatic tools that combine her extensive corporate and government leadership experience with holistic wellness. https://www.lifeuntethered.com/ https://podcasters.spotify.com/pod/show/redo-you

    44 min

  6. 04/02/2024

    177: Navigating the Shift from Therapy to Coaching with Liz Fernandez

    Welcome back to the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches. In today's episode, we dive deep into the inspiring journey of transition and transformation with our special guest, Liz Fernandez, a former therapist turned business coach and founder of the therapist-to-coach collective group program. Liz shares her candid story of burnout, identity shifts, and the challenge of embracing a new professional path while battling the fear of judgment. As we explore the nuanced differences between therapy and coaching, Liz provides invaluable insights into articulating one's philosophies, defining transformations for clients, and the delicate dance of privacy versus self-disclosure in marketing strategy. We tackle the resistance many therapists face when transitioning to a coaching role and how to handle the often misunderstood realm of sales as a path to serving others. Both ambitious and reflective, today's episode is a must-listen for anyone wrestling with career changes, seeking to balance existing jobs with entrepreneurial ventures, or aiming to fine-tune their messaging in the coaching industry. From internal struggles to embracing the art of self-promotion, join us as we unravel the complexities of crafting a professional identity that resonates with clarity and conviction. Don't forget to check the show notes for links to learn more about Liz and her offerings, and as always, embrace the journey that lies ahead - uncensored. LINKS: Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable business. Free Guide: CONTENT THAT CONNECTS & CONVERTS Connect with Liz: Podcast: Latina CEO Identity Podcast   Instagram: @lifewithhliz      Tiktok: @lifewithhliz Newsletter: https://lizfernandez.mykajabi.com/LatinaCEOIdentityEmailSeries Group Program: Therapist to Coach Collective Work with Liz in Private Coaching: Book a consult call here

    47 min

  7. 03/26/2024

    176: What to do when your content isnt converting

    In the latest episode of the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches, we dive deep into the crucial topic of content conversion. Whether it's social media posts, YouTube videos, podcasts, or networking event speeches, your message and content plays a pivotal role in your business's success. Key takeaways from this episode: 🔸 Content Evaluation: Learn how to analyze your current and past content to understand what resonates with your audience. Discover the importance of asking yourself why certain content performs well and why some fall short. 🔸 Crafting a New Strategy: Understand the necessity of adapting to changing market dynamics and audience preferences. Identify your strengths and leverage them in your content creation, be it through videos, reels, or written posts. 🔸 Implementation is Key: Embrace a mindset shift and be open to implementing a new strategy based on audience feedback and market insights. Success doesn't come from quick fixes, but from a willingness to test, tweak, and learn from your audience. Tune in to the full episode for valuable insights and actionable strategies to enhance your content's conversion rate. And if you enjoy the podcast, don't forget to subscribe, rate, and review. Your support helps us reach more fellow entrepreneurs in their business journey! LINKS: Work with Denise in Private 1:1 Coaching: Book your FREE 60 min. consultation call here to learn more about working together 1:1 to grow a successful and sustainable business. Free Guide: CONTENT THAT CONNECTS & CONVERTS

    20 min

  8. 03/12/2024

    175: How to Get Results

    Welcome back to the UNCENSORED Podcast: Marketing Messaging and Sales for Coaches. Join me Denise Vernieri on today's episode all about How to Get Results in your coaching business.  We're unlocking the doors to success for coaches and service providers who are hitting roadblocks with their sales. If you're struggling to book consults, encountering objections, or feeling stuck with your content strategy, this episode is your ticket to a breakthrough. We'll explore why clinging to rules and formulas can hinder business growth, and how embracing your unique voice is the key to success. You'll hear about the variety of strategies used by different clients to connect with their ideal audience—whether through in-person events, email, or online platforms. But it's not just about being seen; it's also about resonance. That's why we're diving into a six-step process to fine-tune your content strategy and ensure it's as effective as possible, underscored by the need for patience and resilience in your growth efforts. Also mentioned in the episode: I'm hosting a can't-miss free training on March 15 at 1:00 p.m. Eastern.  Six Figure Content is a 90 min, masterclass.  It's designed to help you build a six-figure business through powerful messaging and content, no matter what business strategy you choose. Register here to join us live or get the replay. Six-Figure Content Masterclass

    30 min
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5
out of 5
61 Ratings

About

Welcome to UNCENSORED, a podcast for coaches, consultants and practitioners who want to grow an online business built on integrity AND is successful and sustainable. Join me, Denise Vernieri, each week as we dive into marketing, messaging, sales and the leadership mindset you need to grow a business that creates the time freedom you crave.  I’m a former educator with a Ma. in literature and writing and taught university level rhetoric (fancy word for persuasive writing) for years before leveraging my expertise in my multiple-six figure business.  I’m a mom of 3 who believes in building a business by putting family and personal well-being first. I bring a raw, bold refreshing take to those looking to serve with purpose, integrity and authenticity. Let's get UNCENSORED and get real about what it takes to be successful in today’s online space. 

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