Manufacturing Insiders

Nate Wheeler
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Helping manufacturers become leaders in the digital space. Entrepreneur, leader, speaker, author, and consultant Nate has given talks & consulting for: ‍ The US Dept of Commerce (Trade.gov) The Manufacturers and Business Association of PA The National Tooling and Machining Association (NTMA) The Industrial Resource Center Network (NWIRC) HUNDREDS OF MANUFACTURERS AND B2B COMPANIES AROUND THE U.S. & THE WORLDOther accomplishments include:‍ 4 Years in the USMC Infantry & one tour in Iraq Masters Degree in International Business and Marketing Founder of "Tristate Manufacturers Marketplace"

  1. Do You Even Understand What You Sell? | Connor Ouwinga - Porous Pave Inc.

    MAY 6

    Do You Even Understand What You Sell? | Connor Ouwinga - Porous Pave Inc.

    Most manufacturers think they’re selling a product. They’re not. They’re selling a result. In this episode of Manufacturing Insiders, Connor Ouwinga of Porous Pave breaks down what it really means to understand your value proposition—and why the companies that win are the ones who can clearly articulate and understand where their product fits into solving customer problems. Because in most cases… it’s not about cost. It’s about whether you’re actually the solution. This conversation goes beyond surface-level marketing and gets into the real work: - Identifying the problems your customers actually care about - Positioning your product as a clear solution - Making smarter investments in automation and AI - Navigating uncertainty—from global conflict to economic shifts - Building a business grounded in purpose, and long-term vision This is a masterclass in turning what you do into a story that actually sticks. Manufacturing Insiders is all about sharing real stories from leaders who are solving the toughest challenges in the industry. Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/ If you find value in this episode, make sure to like, subscribe, and follow along for more conversations like this! Visit their Website! https://www.porouspaveinc.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

    44 min
  2. Workforce Motivation has NEVER been lower | Josh Cardoz - Sponge Learning

    MAR 4

    Workforce Motivation has NEVER been lower | Josh Cardoz - Sponge Learning

    Josh Cardoz is the Chief Creative and Learning Officer of Sponge, A global enterprise learning company, focused on enabling the workforces of the world. They recently released a whitepaper entitled Mobilizing Generation Numb, which tackles global upheaval, economic instability, the insidious after-effects of the pandemic, and the digital saturation that is creating a workforce generation that is ‘numb.’ This conversation tackles many of these topics including economic instability, ai uncertainty, digital overstimulation and the role each plays in creating a numb workforce. You will not want to miss this incredible conversation! Visit their Website! https://www.spongelearning.com/en/meet-generation-numb. Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Welcome back Maria Emilia Ballesteros, Defense Architect at praesiDM, who joins us as a co-host on today's episode! Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/

    58 min
  3. The 10 Year Plan that Built this Machine Shop

    FEB 25

    The 10 Year Plan that Built this Machine Shop

    Chris Basgall is the CEO of Catamount Machine Works, whose 10 year plan, covered in this video, has secured their AS9100 Certification, their ITAR Registration, their JCP Certification, and are CMMC 2.0 Compliant. This conversation covers this 10 year plan, incorporating automation, the value of certifications, the role of leadership in implementing the plan, and how they create the incentives necessary to maintain compliance. This is an amazing conversation anyone can learn from! Visit their Website! https://catmw.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/

    41 min
  4. The Pain Points in Component Finishing Nobody Addresses | Steve Alviti - Bel Air Finishing

    FEB 25

    The Pain Points in Component Finishing Nobody Addresses | Steve Alviti - Bel Air Finishing

    Steve Alviti is the President of Bel Air Finishing Supply Corporation, where they engineer individualized mass finishing solutions for industries like jewelry, metal finishing, precious metal polishing, and recovery applications. This is a really insightful conversation into the process of Bel Air in creating these individualized automation solutions. We cover their value proposition, how automation drives their solutions, and how they handle customer pain points. Take some time to learn from Steve’s vast experience in the manufacturing industry. Visit their Website! https://belairfinishing.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/

    41 min
  5. Can Microfactories Restore America’s Manufacturing Edge? Errol Rodericks - Denodo

    FEB 17

    Can Microfactories Restore America’s Manufacturing Edge? Errol Rodericks - Denodo

    Errol Rodericks is the Product & Solutions Marketing Director at DenodoTech, a Data Management Platform for Agentic AI. This is a very niche conversation covering AI impact in the manufacturing industry. We cover the gaps Errol finds in manufacturing operations, Denodo’s data driven solutions, global trends for manufacturing broken down by region, and the evolution of the agile workforce strategy. Visit their Website! https://www.denodo.com/en Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/

    55 min
  6. From Poverty to President: How Charity Makes America Great | Nathan Yearsley - Augason Farms

    FEB 4

    From Poverty to President: How Charity Makes America Great | Nathan Yearsley - Augason Farms

    This is a very special episode with Nathan Yearsley, the President of Blue Chip Group LLC. It's particularly special because, as Nathan will reveal, his family was once the recipient of food assistance that came from the company that he is now representing. This episode covers his incredible story from poverty to president, and more significantly, it acts as a testament to how great America can be when we are charitable and seek to lift people up. Nathan has immense experience overcoming challenges, join us and learn about his personal growth, the ready to eat food industry, emergency preparedness, and how they are adapting to the struggles of Manufacturing in America in 2026. Visit their Website! https://bluechipgroup.net/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest? Join the Manufacturing Insiders Network and fill out an application on our website! https://mfginsiders.com/

    47 min
  7. Is AI Procurement the Next Competitive Advantage for Manufacturers? Timur Goreci - Orderfox

    JAN 28

    Is AI Procurement the Next Competitive Advantage for Manufacturers? Timur Goreci - Orderfox

    Timur Goreci is the chief revenue officer at Orderfox Schweiz AG where they are developing AI-based solutions to address the complex challenges of different industry sectors. This conversation revolves around their AI powered network of CNC businesses called Partfox. We cover the new age of digital marketing and procurement, using AI to navigate the fragmented manufacturing industry, a debate over the efficacy of trade shows, and how to get started with implementing AI. Manufacturers need to help each other to stay competitive. Learn how Timur Goreci and Orderfox are connecting Manufacturers throughout the world, connecting the fragments of this Industry. Visit their Website! https://www.orderfox.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/ Want to be a guest and join the Manufacturing Insiders Network? Fill out an application on our website! https://mfginsiders.com/

    47 min
  8. Automation Without Job Loss: Designing Machines to be Easy to Use | Kyle Dell'Aquila - RISE Robotics

    JAN 21

    Automation Without Job Loss: Designing Machines to be Easy to Use | Kyle Dell'Aquila - RISE Robotics

    Kyle Dell’Aquila is one of 4 co-founders of RISE Robotics. The inventors of a revolutionary new kind of hydraulic that does not use fluids. This is an incredible conversation about their revolutionary solution for logistic services, even showing it off for us! This conversation covers how they got started, a demonstration of their solution, a deep dive into technology and automation, how we as a society respond to new technology, and finally how he promotes their product and services to clients. Visit their Website! https://www.riserobotics.com/ We have a second new face for today's episode! Maria Emilia Ballesteros, Defense Architect at @praesiDM , joins us as a Co-host with hopes to make her a regular part of the podcast! Visit their Website! https://praesidm.com/ Nate Wheeler is the owner of weCreate, a nationally recognized marketing agency that helps manufacturers grow, save money, and become more efficient. Need help or want to be a podcast guest? Reach out to us below. https://www.wecreate.com/services/marketing-consulting/ https://www.wecreate.com/contact/

    1h 4m
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About

Helping manufacturers become leaders in the digital space. Entrepreneur, leader, speaker, author, and consultant Nate has given talks & consulting for: ‍ The US Dept of Commerce (Trade.gov) The Manufacturers and Business Association of PA The National Tooling and Machining Association (NTMA) The Industrial Resource Center Network (NWIRC) HUNDREDS OF MANUFACTURERS AND B2B COMPANIES AROUND THE U.S. & THE WORLDOther accomplishments include:‍ 4 Years in the USMC Infantry & one tour in Iraq Masters Degree in International Business and Marketing Founder of "Tristate Manufacturers Marketplace"

Information

  • Creator
    Nate Wheeler
  • Years Active
    2025 - 2026
  • Episodes
    98
  • Rating
    Clean
  • Copyright
    © August 2024
  • Show Website
    Manufacturing Insiders