40 episodes

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

MAP IT Marketing Rachel Klaver

    • Business

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

    What you need to do to make Pinterest work better for you with Simone Pavills

    What you need to do to make Pinterest work better for you with Simone Pavills

    If your idea of Pinterest is just a tool to use when planning a wedding, birthday party or renovation, you may be missing out on its potential. Yes it is still a popular place to do all of this, and become exposed to every type of product, but it can be used for almost any type of business. 

    If we see it as a massive search engine, you can see it can become a huge traffic source for your website. Simone Pavills fell in love with the power Pinterest could offer to small businesses, and decided to make it her core focus as a business.

    She now coaches and supports others to create their own effective pinterest marketing.

    Today on the MAP IT Marketing podcast, Simone shares with us how Pinterest and the way it works has changed, how to set up your account, why you should use idea pins, how much time it’s all going to take and so much more. 

    If Pinterest is part of your plan this year, or you just want to make it work better, Simone’s advice is going to help you. 

    Today we cover
    How you need to think of Pinterest
    Why people often underestimate Pinterest
    How to get started
    Why tailwind can really help you
    Why it’s important to spend time on the platform
    How Pinterest has changed in the last twelve months.
    How Pinterest can help you grow your other social media accounts

    Important Links

    Simone’s Pinterest

    Simone’s Instagram

    Simone’s website

    Register for MY MAP IT Marketing LaunchWeek

    Rachel’s Pinterest

    See omnystudio.com/listener for privacy information.

    • 43 min
    What Happened when I added Pinterest to my marketing, with Tracey Hancock

    What Happened when I added Pinterest to my marketing, with Tracey Hancock

    Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help people find you and create links back to your website. 

     

    Tracey Hancock wanted to use Pinterest to do just that. She’s a coach who developed the “Living Well” programme, that helps her clients get clarity around how they want to live, and then take the steps they need to do just that. 

     

    Along with one-to-one work, Tracey offers an online learning option, to help her clients develop and learn. 

     

    Based in Te Awamutu, New Zealand, Tracey’s been able to grow her customer base across New Zealand, and Australia using a range of marketing techniques including Pinterest. 

     

    Her use of Pinterest was so successful it became overwhelming, and Tracey learnt what she needed to do to both maintain a regular stream of traffic to her website without burning herself out. She generously shares some of the mistakes she made when setting up her pinterest page, and how she’s running it now. 

     

    If Pinterest is on your list of platforms you’re going to go deeper with this year, or you want to understand how it could work for you, this episode will help you. 

     

    We Cover:
    Why Tracey wanted to use Pinterest
    Why Pinterest is a great option for coaches.
    What mistakes she made when setting it up
    What the biggest impact she’s had in using it for her marketing
    Why Pinterest has long term benefits
    What Tracey would recommend to other business owners
    How long it takes Tracey to look after her account





    Important Links

    Tracey’s Website

    Tracey’s Pinterest

    Tracey on Linkedin

    Real Living Facebook





    Other recommended Episodes

    How I repurpose content

    Marketing Tools that can save you time and money

    See omnystudio.com/listener for privacy information.

    • 44 min
    How Shelly Davies Changed The Course of Her Business

    How Shelly Davies Changed The Course of Her Business

    It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place.

    As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have taught us anything - it’s to be prepared), it’s a perfect time to reflect on our business, and check in with ourselves.

    Is our business leading me where I want it to? How can I change elements of my business to make it work better for me AND my customers?

    It’s timely that just as I'm launching our new online marketing strategy course, that we get to hear Shelly Davies' wisdom and experience in her course launch.

    Shelly Davies is a speaker, a plain language trainer, and an inspiration in terms of her own story. Her business, like so many others, was impacted by the pandemic, with her in person training and conference speaking severely cut back. 

    Straight talking, and direct to the point with oodles of grace and love sums up Shelly’s style. As she says on her website: “Waffle and padding under the guise of “professionalism” is self-serving b******t and it’s no longer acceptable” 

    Shelly had tried to launch courses before. She followed formulas, tried to do what everyone else was doing. It wasn’t until she realised to show her best side she needed to show her “unprofessional” one that things started to change.

    The launch week of her Unprofessional Writing School was huge, with her engaged community jumping in, enrolling, sharing and working with her to help far more people than she thought was possible in a week.

    For anyone who’s thinking about launching a course or trying to work out why there’s isn’t going to plan, this is an inspiring and encouraging story. 

    What we cover:
    Why this launch worked when others didn’t
    Shelly's goals and outcomes of launch week
    Why Shelly doesn’t believe anything is wasted
    How she’s carving out a business that works around her life
    How Shelly is planning to spend 2022

     

    Important Links

    Shelly’s Website

    The school of unprofessional writing

    Register interest in Rachel’s  MY MAP IT MARKETING COURSE

    See omnystudio.com/listener for privacy information.

    • 54 min
    Marketing in 2022 - What To Expect and Know For Digital Marketing

    Marketing in 2022 - What To Expect and Know For Digital Marketing

    It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple.
    Some plans to stay put and work out
    To have limited change

    However the last two years have shown me that I have very little control over both of those things! And, if there’s anything I’ve learned about digital marketing, it will change no matter whether we’re ready for it or not! (even if we’re all like ‘Please, we’re still trying to cope with a pandemic here!’)

     

    I’ve taken a look at the marketing changes and trends and walk through with you the eleven key trends I believe are going to impact our marketing in 2022. Have a listen, make some notes and add some of these into your own marketing strategy. 

     

    If you've got questions or need some help around any of these, do join our MAP IT Marketing group on Facebook

     

    Today we cover
    I0S15 and the impact on email marketing
    The rise and rise of short form video
    Live shopping
    Chatbot marketing (going deeper)
    The changes to content marketing
    The need for more customisation
    Collaborations for creativity
    The rise of audio
    Why SEO is getting visual
    The continued exodus away from Facebook
    Privacy policies






    Important Links

    Rachel’s YouTube Channel

    Register interest in our MY MAP IT MARKETING COURSE

     

    Other recommended Episodes

    How I repurpose content

    Getting over video fears

    How to get more ECommerce Sales

     

    See omnystudio.com/listener for privacy information.

    • 21 min
    How I Lost and Found My Voice in 2021

    How I Lost and Found My Voice in 2021

    This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out there. 

     

    What happened to me is so common, and can happen to any of us when we’re trying to learn new ways of doing things, and spending too much time trying to emulate others as we adapt and change. 

     

    I want you to develop your own voice, style and brand. From a monetary point of view, it’s what can set you apart from your competitors the fastest, and simplest way. But it can also be the scariest and hardest thing to do. What happens if you start to show people your way of thinking, and doing things, and people don’t get it, or worse - don’t like it?

     

    My liberation from trying to be like everyone else, from turning away from the culture of “same” and letting my weird show was what helped people see me, and see our business. Losing this voice stifled my creativity, stemmed the flow of ideal clients, and caused me to question my own ability to communicate to my community.  

     

    Our job is to become a voice (and face) people recognise, and then allow them to consciously turn to face us, or turn away. That’s it. That’s the foundation of a personal brand. 

     

    In this podcast, I walk you through how I originally developed my own voice, how I lost it, and what I’ve done to reclaim it. I also walk you through my A.R.M.E.D formula (that’s one of my “own voice” things) to explain what you can do if you want to create a message that stands out from the crowd.

     

    Coming out of the blahs of sameness, I personally  feel I’m now starting to really find a new style that takes that original voice, the learnings I’ve made this year and taken it all deeper. Perhaps that’s part of the process of developing our own voice. 

     

    Regardless, I’m very pleased I found it. 






    Today we cover
    Why it’s important to have your own voice as a business owner
    What I did to originally develop my own voice
    What caused me to lose it
    What I did to reclaim it
    The impact of rediscovering my own voice
    The ARMED method you can use to work on your own personal brand and voice development

     

    Important Links

    Rachel’s instagram account (my reels)

    Rachel’s YouTube Channel

    Register interest in our MY MAP IT MARKETING COURSE

     

    Other recommended Episodes

    How I repurpose content

    Getting over video fears

    How People Pleasing might be harming your business

    Managing Marketing Overwhelm

    See omnystudio.com/listener for privacy information.

    • 26 min
    Marketing Your Regionally Based Business

    Marketing Your Regionally Based Business

    It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses. 

    This was the point where Toni saw that regionally based businesses can often have issues with supplies, stock levels and may need to deal with issues around internet coverage, couriers, and extra costs that small businesses in large centres don’t need to manage.

    She also saw an opportunity. Many of the business owners she came into contact with were not confident in how they used social media, both to market locally and to attract domestic tourists, something that became all important when the international borders closed

    Toni launched Social Project, with a focus on regional businesses, and found there is huge demand for marketing training specifically for the needs of regional businesses.

    We talk through some of the benefits and drawbacks of operating a regionally based business, along with talking about one of Toni’s epic skills - instagram reels. 

    I’ve always loved working with businesses in the regions without agency Identify so this episode is dear to my heart. 

    Today we cover
    How Toni identified a need for social media training in Broome
    The benefits of owning and marketing a regionally based business
    The different needs for businesses marketing locally, to marketing outside the region
    Why regional businesses are often underestimated
    Why social media still counts if you’re marketing locally
    How Social Impact helps regions businesses further afield

     

    Important Links

    Toni’s Instagram

    Toni’s Facebook

    How to work with Toni

     

    Other recommended Episodes

    Going from Markets to selling in stores

    Do you need an exit strategy?

    See omnystudio.com/listener for privacy information.

    • 52 min

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