A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.
Driving Amazing Customer Experiences with Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna
On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best possible result.
Content Marketing World and Things with Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel
Have you ever sat on the Content Marketing World website, reviewing the sessions and speakers, but find yourself not sure if you should go? Maybe you are unsure how you will convince your boss that this is the event for you.
Before our first Content Marketing World, we were unsure if the value would be there as well because it is not like any other event. It looks like it would be more about fun, than education. All the photos are orange, people are smiling and having a great time, and their keynoters are famous actors and actresses, writers, and influencers we all know. That has to be a place where “business people” go to get away from their families and work, and just have a vacation.
However, the event is an amazing mix of education, networking, and fun. Since we started attending this event, we have been back every year and already have our tickets for 2019!
On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.
The State of Content Marketing with Andy Crestodina, Doug Kessler, Heidi Cohen, and Joe Cox
What is the next big thing in the boundless world of content marketing? Where do we go from here?
Marketing is moving towards interactive vs. interruptive content. Intelligence over aggression is becoming the standard for our ever more discerning customers. It can be easy to get lost in creating vanity content, but sometimes a back to the basics approach, adapted to new media, leads to increased ROI. Going beyond text in your content marketing does not mean you can lose sight of your mission: to provide the consumer with brand building material. We must adapt to the ever evolving climate while sticking to what works.
There seem to be two camps formed in content marketing: "home run hitters", and "10% optimizers". While both will flow money to the bottom line: not all marketers are multi-faceted. Splintering of techniques will give you a myriad of content to present to your clients. While your corporate identity and compass should be cohesive, fluidity within that structure is paramount.
As your brand grows, a community forms around your brilliance. Your clients become megaphones for content that radiates confidence. It is not the best content that wins: it is the best promoted that will take the day.
The premier agencies have a top-down expectation of creative excellence coupled with a willingness to fail. The merging of "small concept" optimization and "big-idea" confidence will grow your business. Content marketing shaped the landscape in which we work today. What was once niche is now the mainstream, yet there are still some tried and true methods that work. Encouraging creative agility in your teams will never fail you. Build a pervasive culture of passion.
On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.
Welcome to Season Two - What's Next for Video Marketing?
This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer.
Do you like vertical video? What types of content do you prefer when engaging with Live video?
These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing.
Our hosts include:
Andrew Davis, Keynote Speaker and Founder of Monumental Shift,
Britta Schellenberg, VP of Brand Marketing, Brightcove,
Jessie O’Donnell, Influencer Relations Coordinator, TechSmith,
and Jeff Julian, CEO / Co-founder of Enterprise Marketer
Full Show Notes and Transcripts: https://emktr.co/m2m02-01
Being Known for Your Niche with Melanie Deziel and Jay Acunzo
What happens when Content Marketing works? We are not talking about just getting subscribers, but truly being known as one of the best resources in the world for your niche.
Everything you dreamed of will come true, right? Your business will get so many leads you will see rapid growth, you get invited to speak at industry conferences all the time, and you have more flexibility to create content the way you want. It really can be great, but there are issues.
Sometimes the thing you are known for becomes something not to be known for anymore. Maybe it isn’t great to be known as the Direct Marketing gal anymore and you want to pivot.
In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots to ensure they are not isolated into a single bucket during their growth as content creators.
This has been an excellent season and we are looking forward to launching more shows in this season soon.
Using Video and Audio to Reach Your Audience with Matt Pierce and Pamela Muldoon
Can you create a podcast with only audio and never incorporate video? Absolutely, this has been proven with the adoption of radio in the 1900s and the resurgence of audio podcasts with mobile phones.
What about creating a video without audio? Sure! Although it would not be the norm, many people prefer to watch videos online without the audio using closed or open captions to read the content.
And finally, do you even need audio or video in your content marketing? Nope, a blog, article, or book is a great way to reach people who like or prefer reading content.
However, what happens when you mix the three together? Magic!
In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing pivot.
Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-15/
Love this show
Great content and tons of advice
Marcia and Michelle were stellar at capturing the content and the guest are amazing!