Marketer-to-Marketer - #M2M

Marketing
  • 3.7 (23)
  • MANAGEMENT

A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.

  1. 05/05/2019

    Driving Amazing Customer Experiences with Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna

    On this episode of Marketer-to-Marketer, Jessica Best, Douglas Burdett, Andrea Ames, and Vishal Khanna sit down to discuss customer experiences and how the marketing team can shape them for the best possible result. https://emktr.co/m2m0204

    33 min

  2. 01/15/2019

    Content Marketing World and Things with Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel

    Have you ever sat on the Content Marketing World website, reviewing the sessions and speakers, but find yourself not sure if you should go? Maybe you are unsure how you will convince your boss that this is the event for you. Before our first Content Marketing World, we were unsure if the value would be there as well because it is not like any other event. It looks like it would be more about fun, than education. All the photos are orange, people are smiling and having a great time, and their keynoters are famous actors and actresses, writers, and influencers we all know. That has to be a place where “business people” go to get away from their families and work, and just have a vacation. However, the event is an amazing mix of education, networking, and fun. Since we started attending this event, we have been back every year and already have our tickets for 2019! On this episode of Marketer-to-Marketer, Joe Pulizzi, Leah Hammes, Demian Ross, and Melanie Deziel chat about their Content Marketing World experiences.

    20 min

  3. 12/07/2018

    The State of Content Marketing with Andy Crestodina, Doug Kessler, Heidi Cohen, and Joe Cox

    What is the next big thing in the boundless world of content marketing? Where do we go from here? Marketing is moving towards interactive vs. interruptive content. Intelligence over aggression is becoming the standard for our ever more discerning customers. It can be easy to get lost in creating vanity content, but sometimes a back to the basics approach, adapted to new media, leads to increased ROI. Going beyond text in your content marketing does not mean you can lose sight of your mission: to provide the consumer with brand building material. We must adapt to the ever evolving climate while sticking to what works. There seem to be two camps formed in content marketing: "home run hitters", and "10% optimizers". While both will flow money to the bottom line: not all marketers are multi-faceted. Splintering of techniques will give you a myriad of content to present to your clients. While your corporate identity and compass should be cohesive, fluidity within that structure is paramount. As your brand grows, a community forms around your brilliance. Your clients become megaphones for content that radiates confidence. It is not the best content that wins: it is the best promoted that will take the day. The premier agencies have a top-down expectation of creative excellence coupled with a willingness to fail. The merging of "small concept" optimization and "big-idea" confidence will grow your business. Content marketing shaped the landscape in which we work today. What was once niche is now the mainstream, yet there are still some tried and true methods that work. Encouraging creative agility in your teams will never fail you. Build a pervasive culture of passion. On this episode of Marketing to Marketer, Joe Cox, Doug Kessler, Andy Crestodina, and Heidi Cohen get together at the Content Marketing World conference to discuss evolution in the industry.

    43 min

  4. 11/15/2018

    Welcome to Season Two - What's Next for Video Marketing?

    This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing. Our hosts include: Andrew Davis, Keynote Speaker and Founder of Monumental Shift, Britta Schellenberg, VP of Brand Marketing, Brightcove, Jessie O’Donnell, Influencer Relations Coordinator, TechSmith, and Jeff Julian, CEO / Co-founder of Enterprise Marketer Full Show Notes and Transcripts: https://emktr.co/m2m02-01

    28 min

  5. 06/25/2018

    Being Known for Your Niche with Melanie Deziel and Jay Acunzo

    What happens when Content Marketing works? We are not talking about just getting subscribers, but truly being known as one of the best resources in the world for your niche. Everything you dreamed of will come true, right? Your business will get so many leads you will see rapid growth, you get invited to speak at industry conferences all the time, and you have more flexibility to create content the way you want. It really can be great, but there are issues. Sometimes the thing you are known for becomes something not to be known for anymore. Maybe it isn’t great to be known as the Direct Marketing gal anymore and you want to pivot. In this episode, Melanie Deziel, the Native Advertising gal, and Jay Acunzo, the Podcast guy, join the show to talk about the evolution of their brands and the ways they have included frequent pivots to ensure they are not isolated into a single bucket during their growth as content creators. ------ This has been an excellent season and we are looking forward to launching more shows in this season soon. ------ https://enterprisemarketer.com/podcasts/m2m/season-01-show-16/

    19 min

  6. 06/05/2018

    Using Video and Audio to Reach Your Audience with Matt Pierce and Pamela Muldoon

    Can you create a podcast with only audio and never incorporate video? Absolutely, this has been proven with the adoption of radio in the 1900s and the resurgence of audio podcasts with mobile phones. What about creating a video without audio? Sure! Although it would not be the norm, many people prefer to watch videos online without the audio using closed or open captions to read the content. And finally, do you even need audio or video in your content marketing? Nope, a blog, article, or book is a great way to reach people who like or prefer reading content. However, what happens when you mix the three together? Magic! In this episode, we will demonstrate, and Matt Pierce and Pamela Muldoon will discuss, how using video and audio together can be the approach you have been looking for with your next Content Marketing pivot. Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-15/

    30 min

  7. 05/21/2018

    Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills

    Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails. Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the context of the landscape? Right?” In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise. https://enterprisemarketer.com/podcasts/m2m/season-01-show-14/

    21 min

  8. 04/23/2018

    The Next Generation of Content Marketing with AJ Huisman and Scott Monty

    Have you ever sat down and watched how your children or grandchildren consume content? What is their favorite type to use for entertainment? What about education? If you are seeing what I am seeing, the results are detrimental compared to the types of content we are creating today. You see, text-based long-form content drives most Content Marketing efforts. This is the same type of content we used in the late 90s and early 00s when we were establishing web technologies because we were not able to do anything else at scale. Today, we can stream rich-media entertainment and interactive educational content all over the world, to many diverse audiences, and yet we chose to launch a blog rather than a hub for blended content. Then, what about the tools we use. Do you consistently fight with your IT teams to strive to get the latest and greatest CMS or CRM systems to make sure you can leverage all the new AI tools for increasing engagement? Are all your systems connected and sharing data? Likely, your IT team dictates the adoptions curve, or the heavy reliance on high-priced agencies doesn’t allow you to take advantage of the full toolset you have purchased, let alone the latest version. AJ nailed the problem when he asked the questions, “Are marketers educated in a way that looks forward instead of backward?” and “Are the new marketers the hybrid marketers we have heard about?” In this episode, Scott Monty and AJ Huisman join forces to discuss the future technologies that will disrupt Content Marketing and how marketers today can embrace the scary aspects to win. Scott drives to key point, “You must be able to look back to predict the future!” It is not all about knowing what technologies, tools, and tactics are the hottest, but the trajectory of the business landscape and history to see the directions and momentum they have. Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-episode-13

    21 min
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3.7
out of 5
23 Ratings

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A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.

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