Marketers Barely Managing

Rachel Moore
  • 0.0 (0)
  • Careers

Surviving Mondays together. Every Monday, we marketers face a new week with the same old challenges: colleagues who think they know our craft as well as we do, managers who drop random ideas as new strategies to execute, technologies threatening our jobs, and audiences waiting in their basements for us to make a mistake. We vent. We relate. We commiserate. We get through another Monday. Together. Enjoy the show. Dabble into the WhatsApp community. Survive this week being all the marketer you can be.

  1. 23h ago

    Just Because You Can...

    Send us Fan Mail Rachel asks why marketers are always the ones in the room who have to play Dr. Ian Malcolm from Jurassic Park. She connects the “just because you can, doesn’t mean you should” line to her podcasting sticker, then to the marketers in the trenches who execute the plans and know what’s automated, what’s manual, and what’s connected to what. She explains why that makes us look like the naysayers when we’re really being practical, especially when there’s no budget, no extra bandwidth, and a new half-baked idea landing on the pile. Her go-to move is to ask, “Did you see any data on how it performed?”, so any new idea comes with a way to measure it. Plus: a plea to think twice before holding that Ask Me Anything. Chapters 00:00 The Dr. Ian Malcolm protocol 00:40 Just because you can podcast doesn’t mean you should 01:40 Marketers in the trenches 02:15 Why marketers get labeled the naysayers 03:15 No budget, no bandwidth, just add AI 04:10 “Did you see any data on that?” 05:10 Feelings only get you so far 05:50 Hold the line 06:25 The Ask Me Anything warning and Monday sendoff Join the WhatsApp community and tell us about the last idea you had to hold the line on. And... hang in there. Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.  Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/ Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

  2. 5d ago ·  Bonus

    To Gate or Not to Gate with Alyssa McManus (a CMWorld mini-series)

    Send us Fan Mail On day two of Content Marketing World, host Rachel Moore interviews Alyssa McManus of Kinective, who is attending her first work conference and rates it “10 out of 10.” They discuss how to position professional development to employers by framing benefits for the whole company, not just the individual.  Alyssa shares a major conference insight: with LLMs unable to access gated assets, marketers may need to un-gate content so AI can surface it in recommendations—an unsettling shift for fintech teams dependent on lead capture and long B2B buying cycles.  She explains fintech’s longer sales process due to large, high-consideration deals with banks and credit unions, requiring ongoing engagement across many channels, including frequent events and a potential move toward audio podcast-style content.  Alyssa also highlights learning better email subject lines and customer-focused messaging, and praises the value of in-person networking over LinkedIn. 00:00 Content Marketing World | Alyssa McManus, Kinective 01:07 Pitching Professional Development 02:52 Ungated Content & AI 04:49 Fintech Long Sales Cycles 05:32 Omnichannel Events And Audio 10:47 Puppies Massage And Wrap Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

    To Gate or Not to Gate with Alyssa McManus (a CMWorld mini-series)

  3. 6d ago ·  Bonus

    Using AI without Losing the Human Story with Laura Bengs | (a CMWorld mini-series)

    Send us Fan Mail Host Rachel Moore welcomes Laura Bengs of Northwestern Mutual to the Marketers Managing mini-series, reflecting on how they met through the Content Marketing Institute mentorship program and how mentorship blends tactical work help with real-life venting and perspective.  They pivot to AI, admitting fatigue with the constant hype while also acknowledging its usefulness for saving time, like quickly generating summaries or helping with lead prioritization.  Laura shares her team is piloting whether AI can replace freelance writers, but both she and Rachel stress that AI can’t replicate human feeling, empathy, or authentic storytelling.  They note audiences can increasingly spot AI-generated work, even kids, raising the question of how to use AI without creating obvious “AI” content and whether using it simply because it’s possible is actually the right move. Laura looks forward to more conference sessions on thought leadership and AI. 00:00 Content Marketing World | Laura Bengs, Northwestern Mutual 00:14 Mentorship & Background 03:23 AI & Content Creation 04:29 The Human Element 07:55 Wrap Up Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

    Using AI without Losing the Human Story with Laura Bengs | (a CMWorld mini-series)

  4. Nov 2

    The Great Ungate Debate (or Ungate-Gate)

    Send us Fan Mail Breaking news recorded Monday, November 2nd: Reddit is moving threads behind login-only viewing so AI search can’t crawl them, a major shakeup for SEO/AEO/GEO and zero-click LLM results that have been heavily surfacing Reddit.  Rachel connects this to an upcoming Marketers Managing bonus episode with Alyssa McManus, who argues marketers may need to make website resources ungated so LLMs can index and cite them—despite the traditional lead-gen logic of gating content to capture emails.  Rachel walks through the tradeoff: if AI answers reduce clicks, gated assets may be harder to access anyway, and ungated long-form content could increase visibility in AI summaries. She suggests testing gated vs. ungated versions and measuring outcomes. 00:00 Monday Kickoff 00:23 Reddit Blocks AI Crawlers 01:33 Why Ungating Matters 02:49 Gated Content Tradeoffs 04:01 Ungated SEO Strategy 05:26 Test Gated vs Ungated 06:24 Ungate Gate Wrapup 06:45 Community Call to Action Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

  5. Oct 28 ·  Bonus

    Team Management and Content Engineering with Tricia Reynolds | (a CMWorld mini-series)

    Send us Fan Mail We’re back at Content Marketing World in Denver with Tricia Reynolds from WP Engine, and y’all—after lunch, we’re still managing just fine (chocolate may be involved).  We talk about how AI is in basically every marketing conversation, but the real time-suck isn’t the first draft—it’s the “gray space” of reviews, legal, handoffs, and workflow.  Tricia shares how she stepped into leading the team six months ago, brought strategy into a strong writing team, and even added a “content engineer” role to map the process, find redundancies, and manage the change-management fatigue that comes with new tools.  And yes, we go full circle back to podcasts—because people want humans talking to humans, not AI hosts—and how WP Engine might bring the WordPress community to life through a show. 00:00 Pre Show Setup 00:00 Meet Tricia Reynolds 00:00 Why Podcasts Win 01:00 Conference Vibes 01:48 AI And Workflow Reality 03:04 Content Engineer Role 04:51 Change Management Fatigue 06:34 Why Podcasts Win 07:59 WP Engine Podcast Vision 09:20 WordPress Community Love 10:39 Wrap Up And Thanks Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

    Team Management and Content Engineering with Tricia Reynolds | (a CMWorld mini-series)

  6. Oct 26

    Look for the Helpers (Engineers & Otherwise)

    Send us Fan Mail It’s Monday, I’m in full workout-mode (yes, paw print leggings) because today is my first workout in three weeks after getting knocked out by that brutal chest-cold thing post–Content Marketing World in Denver, and I’m finally getting back to it.  I talk about why I wait the full two weeks before running to the doctor (and why I don’t rush antibiotics), then share the one thing that’s helped me stay consistent with exercise: VR workouts (boxing/swinging bats, music, and a coach who feels like a personal trainer).  That rolls right into this week’s Marketers Managing episode with Tricia Reynolds, where she describes a “content engineer” who audits processes, trims inefficiencies, and gives the team time back—basically the same kind of helper I have in my headset.  The big takeaway: look for the helpers, appreciate them, and be one. 00:00 Workout Monday Check In 00:25 Sick Break And Recovery 01:04 Antibiotics And Hustle Culture 02:37 VR Workout Solution 04:21 Content Engineer And AI 06:44 Helpers Make It Easier 07:25 Community And New App 08:30 Be The Helpers Closing Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

  7. Oct 21 ·  Bonus

    Brainstorming Beyond Prompts with Jorie Mark | Marketers Managing (a CMWorld mini-series)

    Send us Fan Mail At Content Marketing World, Rachel Moore interviews Jorie Mark of Life Extension about creativity, AI, and collaborative brainstorming.  Jorie highlights a Procter & Gamble keynote emphasizing AI as a tool and the importance of human touch, contrasting it with a prior year’s unsettling “AI doppelganger” theme.  She explains that AI can surface existing ideas but real progress comes from dialogue with trusted people, and she shares her personal brainstorming habit of taking a short walk. As director of a copy team at a supplement brand, Jorie describes an intentional monthly process pairing copywriters with designers for new product launches, using scientific briefs and competitive research to generate concepts together, such as a magnesium “OMG/MG” periodic-table-style idea.  They emphasize creating psychologically safe, inclusive sessions that accommodate introverts and neurodivergent contributors, and Jorie reassures her team that “robots aren’t taking over.” Follow Jorie on LinkedIn: https://www.linkedin.com/in/joriemark/ 00:00 Creativity Needs Safety 00:10 Conference Kickoff 00:37 AI Keynote Takeaways 01:56 Brainstorming Beyond Prompts 03:02 Touch Grass Ideas 03:52 Team Brainstorm Workflow 04:59 Cross Functional Pairing 06:23 OMG Magnesium Example 07:58 Making Space For Introverts 09:24 Robots Aren't Taking Over 10:10 Wrap Up And Thanks Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

    Brainstorming Beyond Prompts with Jorie Mark | Marketers Managing (a CMWorld mini-series)

  8. Oct 19

    Be Creative On Demand!

    Send us Fan Mail Rachel Moore records while sick after Content Marketing World and a planned break in Colorado, joking that announcing a break invited the “local crud,” which her husband also caught.  She reflects on how marketers are often expected to be “creative on demand” on calls, comparing it to asking comedians to be funny instantly, and notes that marketing includes many roles beyond idea generation.  She shares that stepping away—camping, touching grass, taking a walk—often boosts her creativity, and that collaborative brainstorming with diverse teammates helps spark better ideas through prompts and the “no bad idea” mindset.  She previews an upcoming bonus episode in the Marketers Managing miniseries featuring guest Jorie Mark discussing team brainstorming, and invites listeners to join via a WhatsApp link. 00:00 Sick Day Check In 00:20 How Breaks Make You Sick 01:46 Creative On Demand Pressure 02:19 Comedians And Marketers 03:23 Marketing Is Not One Thing 04:54 Brainstorming Sparks Creativity 06:25 Jump Higher Expectations 07:12 Wrap Up And Community Plug Support the show This is our cue to say, "But wait, there's Moore!" Get more marketing and podcasting stuff to help you on our Substack.Join our WhatsApp community, and give a big hug to the event marketer in your life.And... hang in there. Music copyright: Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488 Artist: http://incompetech.com/

See All (24)

About

Surviving Mondays together. Every Monday, we marketers face a new week with the same old challenges: colleagues who think they know our craft as well as we do, managers who drop random ideas as new strategies to execute, technologies threatening our jobs, and audiences waiting in their basements for us to make a mistake. We vent. We relate. We commiserate. We get through another Monday. Together. Enjoy the show. Dabble into the WhatsApp community. Survive this week being all the marketer you can be.

Information

  • Creator
    Rachel Moore
  • Years Active
    2026
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2026 Marketers Barely Managing
  • Show Website
    Marketers Barely Managing