Marketers Do Coffee

Christine Orchard
  • 5.0 (2)
  • MARKETING
  • UPDATED MONTHLY

How LinkedIn actually works. From the marketers who figured it out. A podcast by Christine Orchard.

  1. 1D AGO

    The 4-Part Framework Behind Every Viral LinkedIn Infographic | with Vincent Pierri

    “Stale milk in a beautiful glass.”That’s how Vincent Pierri describes most infographics on LinkedIn.They look great. Nobody saves them. Nobody comes back to them. And reach stays flat.In this episode, Vince Pierri and I dig into why that happens — and what actually makes an infographic go viral. Vince breaks down his 4-part framework: pain point, actionable, less saturated, high density. If any one of those is missing, the post flatlines.But we also get into something most people skip: the text post. Because even a perfect infographic dies if the hook gives everything away in line one.Vince grew to 27K followers in 16 months posting only infographics. Before that, he spent nearly 20 years as a pastor — which is where he learned how to hold a room (and a feed). Now he coaches founders and consultants through VAP Coaching.In this episode, we break down:→ The 4-part framework behind every viral infographic→ Why copying a viral design still gets you zero traction→ The save rate threshold that separates decent from viral→ Why 0.4% can mean 5-10X the reach→ Why the visual is “stale milk in a beautiful glass”→ The #1 hook mistake that kills your text post→ Why your hook should NOT be a thesis statement→ Why Vince hides the real value 5-6 lines deep→ Why he says “it better be clickbait”→ How density drives savesIf you’re posting infographics and wondering why they look right but don’t perform, this one will help.CONNECT WITH US https://www.linkedin.com/in/vincent-angelo-coach/ https://www.linkedin.com/in/christineorchard https://x.com/xtineorchard Want more conversations like this? Subscribe to the Marketers Do Coffee newsletter: https://marketersdocoffee.comIf you found today’s chat helpful, please like, subscribe, and share the video.

    48 min

  2. MAR 3

    Stop Making More Content. Fix Your POV + Offer Instead | Nick Bennett, Duo Consulting | Nick Bennett, Duo Consulting

    If your content isn’t generating business for you, it’s probably not a content issue. It’s your offer and how clear your POV is. In this episode, Nick Bennett and I break down why so many solopreneurs and consultants get stuck at $20K-$50K/month, why custom services become the obstacle to your growth, and how standardizing your offer changes everything. But we also go deeper. Because even the best offer won’t land if you don’t truly own your point of view. Nick shares how he helps founders stop riding the referral rollercoaster and start building predictable pipeline, plus why strategy alone is useless without execution (and why you can’t outsource conviction). If you’re a consultant, coach, or service provider who feels like you’re doing “all the right content things” but revenue isn’t moving, this episode will help you diagnose the real issue.💌 Want more conversations like this? Subscribe to the newsletter:https://marketersdocoffee.com

    47 min

  3. JAN 22

    Why Jillian Richardson Hates Your LinkedIn Profile (And How to Fix It)

    Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn.In this episode, we do live LinkedIn profile teardowns to show you exactly how to turn your profile into a revenue-generating asset.Most LinkedIn profiles are professionally boring: generic headlines, resume-speak, zero personality. But Jillian proves that embracing your quirks and showing your distinct point of view is what actually attracts clients.In this episode, we break down:→ What it really means to have a LinkedIn profile that "makes you money"→ Live profile teardowns: what to fix in your headline, about section, and more→ Why "getting weird" on LinkedIn actually works for business development→ The difference between profiles that get compliments vs. profiles that get clients→ How to make your headline speak to what clients need (not just what you do)→ Why showing personality attracts the right people—and repels the wrong ones→ Small profile tweaks that lead to unexpected business opportunitiesWhether you're a founder, exec, or business owner, this episode will help you turn your LinkedIn profile into a client magnet.

    49 min

  4. 10/30/2025

    This is why your team doesn’t post on LinkedIn (and how to fix it) | EGC video expert Dom Odoguardi

    We all know employee posts crush company pages on LinkedIn, getting 12× more engagement. But the real question is, how do you get your team, especially the non-marketers, to actually post? In this episode, Dom Odoguardi, founder of doContent and ex Head of GTM at YC-backed startup Trellis, shares how he built employee-generated content systems that actually stick. → Full show notes and extras: marketersdocoffee.com

    35 min

  5. 09/16/2025

    Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska

    Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later. In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet. This episode is brought to you by Sked Social. As a marketer, you’ve probably tried half a dozen schedulers. But Sked is different: flat-rate unlimited users plus Instagram-specific features that actually work (visual grid, auto-publish Stories, first comment, client approvals). For consultants and agencies juggling multiple clients on multiple platforms, Sked finally puts everything in one place. Start your free 7-day trial: http://go.marketersdocoffee.com/skedsocial Use code CHRISTINE20 for 20% off your first 3 months. Subscribe for show notes and extras from my conversations with marketers who think like founders. Connect with Justyna and Christine on LinkedIn.

    44 min

  6. 08/06/2025

    "How I Scaled Ali Abdaal to Millions without Losing His Voice" | Former Head of Content, Ines Lee

    Your AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off. In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice. We go deep on: - What it’s really like running content ops for a YouTube empire - How to turn rough ideas into timeless thought leadership - The not-so-glamorous truth behind “strategy” - And why thought leadership isn’t just a buzzword, it’s a craft Whether you’re a solo marketer, ghostwriter, or building a content engine, you’ll walk away with battle-tested frameworks and spicy takes from someone who’s shaped viral brands and bestselling books. → Full show notes: https://www.marketersdocoffee.com

    1h 2m

  7. 06/26/2025

    The design mistake costing you conversions (and how to fix it) | with Sarah Hart

    You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads. In this episode, Sarah Hart the founder and creative director at Hart & Co. shows you how to trade pretty-but-passive visuals for branding that actually sells. Sarah breaks down her “visual sales funnel” framework, the psychology behind scroll-stopping design, and how to make brand choices that boost trust and purchase intent. If your visual identity feels more “meh” than magnetic, this one’s for you.

    49 min

  8. 06/05/2025

    Why great content still gets ignored (and how to fix it) | Senior content marketer Nicole Gottselig

    You’re posting smart things. You’re doing the work. But still, your content feels… off. In this episode, Nicole Gottselig, senior content marketer and host of Connect with Purpose, shares how to stop hiding behind polished but forgettable content and start writing like yourself again. From coaching SaaS founders and Olympic teams to publishing 300+ human-first posts by hand, Nicole’s approach is a masterclass in finding your authentic voice in a world full of templates and AI noise. ☕ Subscribe for episode highlights and bonus content:https://www.marketersdocoffee.com

    48 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

How LinkedIn actually works. From the marketers who figured it out. A podcast by Christine Orchard.

Information

  • Creator
    Christine Orchard
  • Years Active
    2025 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Christine Orchard
  • Show Website
    Marketers Do Coffee