Marketers Do Coffee

Christine Orchard

How LinkedIn actually works. From the marketers who figured it out. A podcast by Christine Orchard.

  1. 1D AGO

    The 4-Part Framework Behind Every Viral LinkedIn Infographic | with Vincent Pierri

    “Stale milk in a beautiful glass.”That’s how Vincent Pierri describes most infographics on LinkedIn.They look great. Nobody saves them. Nobody comes back to them. And reach stays flat.In this episode, Vince Pierri and I dig into why that happens — and what actually makes an infographic go viral. Vince breaks down his 4-part framework: pain point, actionable, less saturated, high density. If any one of those is missing, the post flatlines.But we also get into something most people skip: the text post. Because even a perfect infographic dies if the hook gives everything away in line one.Vince grew to 27K followers in 16 months posting only infographics. Before that, he spent nearly 20 years as a pastor — which is where he learned how to hold a room (and a feed). Now he coaches founders and consultants through VAP Coaching.In this episode, we break down:→ The 4-part framework behind every viral infographic→ Why copying a viral design still gets you zero traction→ The save rate threshold that separates decent from viral→ Why 0.4% can mean 5-10X the reach→ Why the visual is “stale milk in a beautiful glass”→ The #1 hook mistake that kills your text post→ Why your hook should NOT be a thesis statement→ Why Vince hides the real value 5-6 lines deep→ Why he says “it better be clickbait”→ How density drives savesIf you’re posting infographics and wondering why they look right but don’t perform, this one will help.CONNECT WITH US https://www.linkedin.com/in/vincent-angelo-coach/ https://www.linkedin.com/in/christineorchard https://x.com/xtineorchard Want more conversations like this? Subscribe to the Marketers Do Coffee newsletter: https://marketersdocoffee.comIf you found today’s chat helpful, please like, subscribe, and share the video.

    48 min

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5
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2 Ratings

About

How LinkedIn actually works. From the marketers who figured it out. A podcast by Christine Orchard.