Marketers Unleashed

Kathryn
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Welcome to Marketers Unleashed! The podcast where marketers break free from the noise and dive deep into the raw truths of the marketing world. We’re here to go beyond best practices and uncover the bold ideas, untold stories, and hard lessons that shape real marketing success. From dissecting daring campaigns to confronting the challenges keeping us awake at night, we’re unleashing honest, unfiltered conversations to inspire, educate, and challenge you to think differently.

  1. Motherhood & Marketing: Navigating Parental Leave with Katie Hayes

    04.08.2025

    Motherhood & Marketing: Navigating Parental Leave with Katie Hayes

    Episode Summary: What really happens when a high-powered marketer steps away for maternity leave—and then comes back? In this heartfelt and insightful episode of Marketers Unleashed, host Kathryn Strachan is joined by Katie Hayes, Head of Marketing at Ozone API, to talk about the often-unspoken realities of maternity leave, returning to work, and finding balance in the chaos of parenting and leadership. Katie opens up about her journey raising twin boys while steering a demanding career, and shares practical strategies for managing the transition into and out of leave—whether you're the one taking it or leading a team that is. This episode is packed with actionable tips, real talk, and a fresh perspective on ambition, motherhood, and support systems in the modern workplace. What You’ll Learn: How to plan for maternity leave without losing momentum in your careerTips for transitioning back to work—emotionally, mentally, and logisticallyThe surprising challenges of breastfeeding and being “on” at workHow to set boundaries without sacrificing ambitionWhy community and employer support matter more than everWhat leaders should know to better support returning parentsWho It’s For: Working parents, team leaders, and employers who want to support parental leave with empathy, flexibility, and strategy—without compromising on career growth. Resources & Mentions: Guest: Katie Hayes LinkedInWebsite  Host: Kathryn Strachan LinkedinKathryn Strachan's Book: Click Here Tags: #ParentalLeave #WorkingMoms #ReturnToWork #MarketingLeadership #WorkLifeBalance #MaternityLeave #CareerGrowth #WomenInMarketing #MotherhoodAndWork #KatieHayes #MarketersUnleashed

    30 мин.
  2. Stop Managing, Start Leading: The Keys to Scalable Leadership from Mads Singers

    14.07.2025

    Stop Managing, Start Leading: The Keys to Scalable Leadership from Mads Singers

    What separates a good manager from a great leader? In this episode of Marketers Unleashed, host Kathryn Strachan sits down with Mads Singers, a veteran business consultant and leadership coach, to explore what truly makes teams thrive. With years of experience managing global, remote, and in-person teams, Mads shares his hard-won insights on how to lead with clarity, trust, and strategy. You’ll hear his journey from the corporate world to entrepreneurship, and the leadership mindsets that helped him grow multiple successful businesses. Whether you’re scaling your team or just starting to manage people, this episode is packed with practical wisdom you can apply immediately. What You’ll Learn: Why delegation is the most underused leadership superpowerHow to build real trust and ownership across your teamWhat most managers get wrong about responsibilityMads’ framework for recruiting and developing high-performing teamsHow to lead remote teams without micromanagingThe mindsets and habits that define strong leadershipWho It’s For: Business owners, team leads, and entrepreneurs ready to build empowered teams and lead confidently, whether remotely or in person. Resources & Mentions: Guest: Mads Singers LinkedInWebsite  Host: Kathryn Strachan LinkedinKathryn Strachan's Book: Click Here Tags: #LeadershipDevelopment #TeamManagement #Delegation #RemoteTeams #Entrepreneurship #BusinessLeadership #MadsSingers #MarketingPodcast #PeopleFirst #ScalingTeams

    37 мин.
  3. Be Bold or Be Forgotten: Branding, SEO, and Standing Out with Craig Campbell

    16.06.2025

    Be Bold or Be Forgotten: Branding, SEO, and Standing Out with Craig Campbell

    What does it really take to stand out in today’s saturated marketing world? In this unapologetically honest episode of Marketers Unleashed, host Kathryn Strachan is joined by Craig Campbell, legendary SEO expert and outspoken personal brand builder. Known for his bold campaigns and fearless voice, Craig shares how being controversial—and consistent—has helped him grow a global audience and successful business. From leveraging YouTube to playing the algorithm game with geo-targeting, Craig opens up about what’s worked, what hasn’t, and why playing it safe is often the riskiest move of all. If you’ve ever held back from showing up online, this episode will give you the permission (and strategies) to just f@cking post it. What You’ll Learn: Why controversy can be a smart marketing moveHow to build a personal brand without watering yourself downCraig’s secrets to long-term success on YouTubeHow targeting different regions can improve ROI and reduce costsWhat makes people trust (or ignore) your contentThe real reason authenticity beats polish every timeWho It’s For: Marketers, creators, and entrepreneurs ready to cut through the noise, build trust, and grow their influence by being unapologetically real. Resources & Mentions: Guest: Craig Campbell LinkedinWebsite: Click Here Host: Kathryn Strachan LinkedinKathryn Strachan's Book: Click HereTags: #SEOExpert #PersonalBranding #ControversialMarketing #ContentStrategy #YouTubeMarketing #AuthenticBranding #CraigCampbell #MarketingPodcast #BoldBranding #DigitalMarketing

    32 мин.
  4. The Psychology of Why People Buy: Insights from Dr. Simon Moore

    02.06.2025

    The Psychology of Why People Buy: Insights from Dr. Simon Moore

    Episode Summary: What’s really happening in the mind of your customer? In this eye-opening episode of Marketers Unleashed, host Kathryn Strachan welcomes Dr. Simon Moore, a leading chartered psychologist and behavioral science expert, for a deep dive into the real psychology behind buying decisions. Whether you market to businesses or consumers, understanding how people think is your edge. Simon reveals how three core brain systems—emotional, logical, and social—work together (and often against each other) to shape every choice. Learn why trust and risk are inseparable, how to decode your audience’s non-conscious needs, and why B2B buyers are just as emotionally driven as anyone shopping on Amazon. This episode will change how you think about your audience—and how you market to them. What You’ll Learn: The hidden decision-making systems shaping every purchaseWhy emotions beat logic (even in B2B)How risk tolerance, social belonging, and control drive behaviorThe truth about trust in marketing—and why friction isn’t always badHow to re-segment your audience based on psychological driversWhy most focus groups fail and what questions actually reveal buyer behaviorWho It’s For: Marketers, strategists, and brand builders who want to go deeper than data and craft campaigns that connect on a human level. Resources & Mentions: Host: Kathryn Strachan LinkedinKathryn Strachan's Book: Click HereGuest: Dr. Simon Moore Linkedin

    33 мин.
  5. Behind the Scenes of Scaling Success

    19.05.2025

    Behind the Scenes of Scaling Success

    In this episode of Marketers Unleashed, Kathryn Strachan speaks with Karen Strauss, publishing expert and founder of Hybrid Global Publishing, to decode the realities of the book publishing world. Whether you’re a first-time author or a seasoned entrepreneur, this is your ultimate guide to choosing the right publishing path. Explore the pros and cons of traditional vs. hybrid vs. self-publishing, and discover why hybrid publishing is becoming the go-to choice for thought leaders. Karen outlines the full book journey—from idea development to marketing—and shares how to position your book as a powerful business asset. Key Takeaways: Understanding the three main publishing modelsHow hybrid publishing empowers authorsSteps to go from manuscript to market-ready bookUsing your book to boost business visibility and credibilityKeeping your book relevant post-launchPerfect for: Entrepreneurs, coaches, consultants, and professionals seeking to build authority and grow their brand through publishing. Resources & Mentions: Host: Kathryn StrachanLinkedinKathryn Strachan's Book: Click HereGuest: Karen StraussLinkedinHybrid Global Publishing:  Click Here

    33 мин.
  6. How to Write a Kick A$$ CV

    28.04.2025

    How to Write a Kick A$$ CV

    Join Kathryn Strachan on Marketers Unleashed as she sits down with Rebecca Pay, expert CV writer and career coach, to explore the art and strategy behind creating an impactful CV. Learn how to build a personal brand that resonates with employers, leverage AI tools in your job search, and position yourself for career success. Rebecca breaks down critical topics like CV length, keyword optimization for ATS (Applicant Tracking Systems), the evolving role of cover letters, and maintaining a positive job-hunting mindset. Whether you're pivoting careers, re-entering the workforce, or competing for top roles, Rebecca's actionable tips will help you stand out. Key Takeaways: Essential elements of a winning CV in today’s marketHow to strategically integrate keywords for better visibilityThe role of AI in modern job applicationsDo cover letters still matter? Rebecca’s expert takeMindset shifts for a confident, resilient job searchPerfect for: Job seekers, career changers, recent graduates, and professionals looking to elevate their career opportunities. Resources & Mentions: Host: Kathryn StrachanLinkedinKathryn Strachan's Book: Click HereGuest: Rebecca PayLinkedinJoin her Kick Ass Job Squad:  Click HereRebecca Pay's Book: Click Here

    32 мин.
  7. Just F@cking Post It: How to Build a Personal Brand

    21.04.2025

    Just F@cking Post It: How to Build a Personal Brand

    Join Kathryn Strachan on this episode of Marketers Unleashed as she welcomes Amelia Sordell, founder of Klowt and leading personal branding expert. Discover why authenticity is your most powerful marketing asset and how Amelia’s bold mantra—“Just f*cking post it”—is reshaping how professionals show up online. Amelia shares raw insights on overcoming fear of judgment, building a magnetic online presence, and how storytelling can generate leads and build lasting trust. Explore how personal branding goes beyond social media, why vulnerability attracts ideal clients, and how to strategically use AI tools to streamline content creation. Key Takeaways: Why authenticity beats perfection in personal brandingThe value of vulnerability: attracting clients with your real storyAmelia’s mindset hack: Just hit publishManaging the balance between personal and professional identities onlineTime-saving content tips using AIPerfect for: Entrepreneurs, solopreneurs, marketers, and thought leaders looking to build a memorable and effective personal brand. Resources & Mentions: Guest: Amelia Sordell - linkedin.com/in/ameliasordellKlowt: klowt.comHost: Kathryn StrachanLinkedinKathryn Strachan's Book: Click Here

    36 мин.
  8. How Managers In Creative Industries Can Embrace Neurodiversity

    14.04.2025

    How Managers In Creative Industries Can Embrace Neurodiversity

    Join Kathryn Strachan on Marketers Unleashed as she dives deep with David P. Jones, CMO of Corpora.ai and founder of Neurodiversity in Business. This episode unpacks the role of creativity and neurodiversity in marketing and how AI reshapes the industry. David shares his personal journey with ADHD, the importance of understanding individual strengths, and actionable strategies for businesses to support neurodiversity talent. Tune in for a thought-provoking discussion that challenges you to think differently and embrace inclusivity in your marketing efforts. Social Media Links: Kathryn Strachan - linkedin.com/in/kathryn-strachan David P. Jones - linkedin.com/in/davidpughjones Website - corpora.ai/

    26 мин.
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Welcome to Marketers Unleashed! The podcast where marketers break free from the noise and dive deep into the raw truths of the marketing world. We’re here to go beyond best practices and uncover the bold ideas, untold stories, and hard lessons that shape real marketing success. From dissecting daring campaigns to confronting the challenges keeping us awake at night, we’re unleashing honest, unfiltered conversations to inspire, educate, and challenge you to think differently.

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  • Автор
    Kathryn
  • Годы выхода
    2 тыс.
  • Выпуски
    21
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