Marketing Insights

McGraw Hill
  • 4.8(12개의 평가)
  • 예술

Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!

  1. 6월 24일

    Leading Sales and Marketing in a Changing Media Landscape

    The marketing tactics have changed. Human behavior hasn't. Join me for an insightful conversation with Rick Rivero, Vice President of Sales and Marketing, as we explore what today's marketers are getting right, what they're getting wrong, and the strategies that continue to drive results regardless of changing trends. From Chicago media giants to agency leadership, Rick has witnessed the evolution of marketing firsthand—and he's sharing lessons every communicator, entrepreneur, and brand builder should hear. Ready to find out? Listen in below.

    Leading Sales and Marketing in a Changing Media Landscape

  2. 4월 30일

    Earned Media: A Seat at the Table

    Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trust is the product. Blending industry insight with personal perspective, they discuss credibility, crisis management, earned media, and the growth needed to develop a strong professional voice.

    Earned Media: A Seat at the Table

  3. 3월 2일

    Books, Branding and All Things Business, with guest Kevin Davis

    In this episode of the Marketing Insights Podcast, host Shanita Baraka Akintonde is joined by Kevin Davis, Senior Director of Marketing and Brand Strategy at Erie Family Health Center, for a conversation on how reading, storytelling, and long-form thinking inform effective marketing and business strategy. Kevin shares how books influence his approach to branding in trust-driven environments, while Shanita connects those insights to her book, The Front Porch Leader: Great Grand’s Recipe for Success, exploring storytelling as a strategic tool for building credibility, connection, and impact. A thoughtful exchange for marketers, brand leaders, and business professionals who believe strategy works best when it’s informed, human, and intentional. Podcast Transcript

    Books, Branding and All Things Business, with guest Kevin Davis

  4. 2월 19일

    The Business of Benevolence

    Loyalty isn’t built through points alone—it’s built through respect and relationships. In this episode of Marketing Insights, host Shanita Baraka Akintonde explores how global cultures—particularly in hospitality—approach business as a human experience rather than a transactional one. Drawing on personal travel experiences across Mexico and the Caribbean, Shanita explores how authentic hospitality and community-centered vibes create value —and how brands can move beyond programs and promotions to build loyalty that lasts. #BrandLoyalty #GlobalMarketing #PurposeDrivenBrands #CustomerExperience #MarketingInsights #ShanitaSpeaks Podcast Transcript

    The Business of Benevolence

  5. 2025. 11. 24.

    The Importance of Storytelling in B2B in the Era of AI

    Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy."  Podcast Transcript

    The Importance of Storytelling in B2B in the Era of AI

  6. 2025. 10. 23.

    The Advertising Ecosystem

    In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective. Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across media, PR, social, experiential, and e-commerce, first at BBDO and now as part of Omnicom Production. Together, Shanita and Sean unpack the ever-evolving advertising ecosystem — how brands are building content systems that deliver at scale without losing soul — and what it takes to balance that professional intensity with real-life priorities like faith, family, and growth. Get ready for an inspiring, behind-the-scenes look at how leaders like Sean bring both strategy and humanity to the fast-paced world of modern marketing.  #AdEcosystem #MarketingInsightsPodcast #AdvertisingLeadership #MarketingStrategy #BrandStorytelling #OmnicomProduction #BBDO #ShanitaSpeaksLLC #GlobalMarketing #AdIndustryTrends Podcast Transcript

    The Advertising Ecosystem

  7. 2025. 09. 25.

    From Clicks to Bricks: Winning the Omnichannel Game

    In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, research on their laptop, and make a final purchase in a physical store — or vice versa. This fluid journey between online and offline touchpoints creates both opportunities and challenges for brands. The solution? Omnichannel marketing. Podcast Transcript

  8. 2025. 09. 18.

    Crisis Marketing Mastery

    In this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of crisis communication—Quentin Langley, author, professor, and internationally recognized expert in crisis PR, and Kimberly Willis Green, a seasoned communications strategist and writer specializing in crisis response. Together, they unpack the playbook brands must follow when faced with high-stakes moments that could make—or break—their reputation. From corporate scandals to social media firestorms, Quentin and Kimberly share real-world lessons on how brands can turn adversity into opportunity. With decades of combined expertise, they reveal why some companies emerge stronger from crises while others never recover. This powerful conversation is essential listening for leaders, marketers, and communicators navigating today’s unpredictable landscape. Podcast Transcript

    Crisis Marketing Mastery
모두 보기(106개)

4.8
최고 5점
12개의 평가

소개

Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!

정보

  • 제작진
    McGraw Hill
  • 방송 연도
    2018년 - 2026년
  • 에피소드
    106
  • 등급
    전체 연령 사용가
  • 저작권
    © 2026 Marketing Insights
  • 웹사이트 보기
    Marketing Insights

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