Marketing Alpha

WolfPack Advising
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Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.

  1. MAR 9

    What Most Pest Control Companies Get Wrong

    Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country. He is also a certified expert witness who has testified in multi-million dollar cases. In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to service protocols to IPM, and what the best-run companies do differently. We also get into where AI fits into pest control operations, what it actually takes to build a defensible and professional business, and why the science behind pest management matters more than most owners realize.

    49 min

  2. FEB 4

    3 Simple Social Media Strategies to 10X Business

    In this episode of Alpha Marketing, Aaron reveals how local businesses can leverage social media to drive massive growth. You don’t need to be a social media expert, but with just 30 minutes a day and the right strategies, you can take your business to the next level. Aaron walks through three powerful, easy-to-implement strategies that will boost your local SEO, optimize your content for better reach, and teach you how to engage effectively with your audience. Learn how to set up professional profiles, master content creation, and connect with your community to drive long-term success. Whether you're a business owner or a marketer, these actionable steps will have you growing your local business like never before. Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.For more tips, updates, and exclusive content, follow us on social media:- Instagram: https://www.instagram.com/wolfpack_advising/- Facebook: https://www.facebook.com/wolfpackadvising/- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw- LinkedIn: https://www.linkedin.com/company/wolfpack-advising- TikTok: http://tiktok.com/@wolfpackadvising- Threads: https://www.threads.net/@wolfpack_advisingYou can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    28 min

  3. FEB 4

    Your Marketing Funnel Is Broken—Here’s the Fix

    Your ads are live. Your content’s consistent. Your SEO is solid. But your pipeline? A ghost town. In this raw and tactical episode, Aaron rips the curtain off one of the biggest silent killers in business growth: a funnel that’s leaking leads and losing trust. You’ll learn why today’s buyers don’t move in straight lines—and why your funnel shouldn’t either. Inside this episode: 🚨 The red flags that scream your funnel is broken 🧠 Why the traditional “awareness → decision” path no longer works 🔍 How to diagnose and fix leaks at every stage: Top, Middle, and Bottom of Funnel 🛠️ The exact 4-step framework we use to rebuild funnels that convert 📈 A real-world case study that doubled conversions in 30 days—without more ad spend If your follow-ups fall flat, your leads ghost after first touch, or your pipeline feels like a black hole… this episode is your wake-up call. 🎯 Action Challenge: Identify and fix just ONE leak this week. Then tag @wolfpackadvising and show us what you're working on. 🛠️ Need help? We run funnel audits for clients every month—link in the show notes. It’s not that your funnel’s dead. It’s just outdated. Let’s fix that. Subscribe. Share. And stay alpha. Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.For more tips, updates, and exclusive content, follow us on social media:- Instagram: https://www.instagram.com/wolfpack_advising/- Facebook: https://www.facebook.com/wolfpackadvising/- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw- LinkedIn: https://www.linkedin.com/company/wolfpack-advising- TikTok: http://tiktok.com/@wolfpackadvising- Threads: https://www.threads.net/@wolfpack_advisingYou can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    24 min

  4. FEB 4

    How JT Edgren Built a Mold & Inspection Empire

    In this episode of Marketing Alpha, I’m sitting down with JT Edgren, a true titan in the home inspection industry! JT is the mastermind behind Central Florida Building Inspectors (CFBI) and Elite Mold Services, two companies that have transformed the way people approach home inspections. With over 25 years in the business, JT’s insights into scaling a service-based business, diversifying offerings, and leading a high-performance team are a goldmine for anyone looking to build their own empire. From navigating challenges to embracing innovation, JT shares the strategies that helped him dominate the inspection industry—and how you can apply them to your own business! Tune in to discover: The early struggles and breakthroughs in growing a service-based business. The keys to creating a thriving company culture and leading with impact. How JT expanded his business from inspections to mold remediation and beyond. The latest trends in the inspection industry and where the market is heading. Don’t miss this episode if you're a business owner or marketer looking to scale your business and lead with authority! Find CFBI: https://cfbinspect.com Find Elite Mold Services: https://moldinspect.org WolfPack Advising, Tampa's Marketing Agency. Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.For more tips, updates, and exclusive content, follow us on social media:- Instagram: https://www.instagram.com/wolfpack_advising/- Facebook: https://www.facebook.com/wolfpackadvising/- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw- LinkedIn: https://www.linkedin.com/company/wolfpack-advising- TikTok: http://tiktok.com/@wolfpackadvising- Threads: https://www.threads.net/@wolfpack_advisingYou can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    40 min

  5. FEB 4

    Marketing Metrics That Drive Profits

    In this episode of Marketing Alpha, we're diving deep into the marketing metrics that actually matter—and the ones you can ignore. Joining me is Molly Shoemaker from RTC Accounting, a financial expert helping businesses scale through smart financial strategy. 🔍 What We Cover:✅ The most important marketing KPIs, including conversion rates, CAC, ROI, and LTV.💰 How to budget for marketing success, avoid common financial pitfalls, and maximize ROI.📊 Real-world strategies to track marketing effectiveness and make data-driven decisions. Whether you're a startup or an established business, knowing your numbers is the key to profitable growth. Tune in to get actionable insights that will help you optimize your marketing dollars and scale with confidence. 🎧 Listen now and take control of your marketing metrics! Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.For more tips, updates, and exclusive content, follow us on social media:- Instagram: https://www.instagram.com/wolfpack_advising/- Facebook: https://www.facebook.com/wolfpackadvising/- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw- LinkedIn: https://www.linkedin.com/company/wolfpack-advising- TikTok: http://tiktok.com/@wolfpackadvising- Threads: https://www.threads.net/@wolfpack_advisingYou can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    35 min

  6. FEB 4

    Boost Sales With Digital Content Consciousness

    In today’s endless stream of digital content, how can brands stand out in a meaningful way? In this episode, we dive into the concept of **digital content consciousness**—creating and sharing content with awareness, purpose, and responsibility. I’ll explore how brands can develop stronger, authentic connections by understanding their audience's needs and emotions and discuss practical strategies for crafting content that genuinely resonates.What to Expect: We’ll break down key principles of content consciousness, including authenticity, transparency, and quality over quantity. Plus, I’ll share actionable strategies like content curation, storytelling, and measuring engagement to enhance your brand’s digital presence with intention. Real-world examples, like Dawn’s 'Saves Wildlife' campaign, illustrate how conscious content can foster loyalty and trust.Why It Matters:Digital content consciousness isn’t just a buzzword—it’s a crucial strategy for brands that want to cut through the noise, build trust, and create lasting impact. By embracing this approach, marketers can produce content that doesn’t just attract but truly connects.Learn how to elevate your content strategy, align with your audience’s values, and make each piece of content count. If you’re ready to go deeper in your marketing approach, this episode’s for you! Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.For more tips, updates, and exclusive content, follow us on social media:- Instagram: https://www.instagram.com/wolfpack_advising/- Facebook: https://www.facebook.com/wolfpackadvising/- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw- LinkedIn: https://www.linkedin.com/company/wolfpack-advising- TikTok: http://tiktok.com/@wolfpackadvising- Threads: https://www.threads.net/@wolfpack_advisingYou can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    15 min

  7. FEB 4

    Growing a Business with Legacy, Leadership, & Strategy with Susan Bentley

    Susan Bentley, CEO of Bentley Home Inspection and business coach at InspectionGo, shares how she transformed a family business into a thriving company covering multiple regions in rural East Tennessee and parts of Virginia by blending traditional values with modern growth strategies.• Creating business growth in rural markets requires relationship-based marketing and community involvement• Hosting regular events like "Bentley Burgers" cookouts builds connections with hundreds of real estate professionals• Deep industry involvement, including leadership in realtor associations, provides compelling value to potential referral partners• Business owners "bring the weather" for their companies—your energy and attitude directly impact your entire team• Building a generational business creates lasting family wealth and opportunities beyond what a traditional exit strategy provides• Focus on your natural strengths rather than trying to fix weaknesses—find team members who excel where you struggle• The Home Inspection Ladies community provides support for women balancing family responsibilities with business growth• Successful rural marketing requires consistent relationship nurturing even during traditionally slow seasonsEmail Susan at Susan@BentleyHomeInspection.com to connect and learn more about her approach to business growth. Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.For more tips, updates, and exclusive content, follow us on social media:- Instagram: https://www.instagram.com/wolfpack_advising/- Facebook: https://www.facebook.com/wolfpackadvising/- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw- LinkedIn: https://www.linkedin.com/company/wolfpack-advising- TikTok: http://tiktok.com/@wolfpackadvising- Threads: https://www.threads.net/@wolfpack_advisingYou can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    28 min

  8. FEB 4

    How To Scale Your Home Inspection Business

    Aaron sits down with Mark Hummel, CEO of Inspector Empire Builder (IEB), to unpack how inspection businesses can unlock rapid growth, profitability, and time freedom. With a background in emergency services and nearly two decades of leadership experience, Mark brings a unique perspective to coaching business owners—turning chaos into systems and helping technicians become strategic leaders. They dive into: Mark’s transition from disaster response to business coaching IEB’s mission and why it works for both solo inspectors and growing firms The core systems that allow companies to scale intelligently How mindset and leadership development fuel long-term success Real success stories and Mark’s future vision for the inspection industry Mark also shares a few personal laughs—like how his kids knocked out the Wi-Fi right before this recording. Whether you're just starting out or ready to lead a multi-inspector empire, this episode is packed with actionable insights. 🎧 Tune in and learn how to lead smarter, grow faster, and build a business that doesn't own you. WolfPack Advising - Tampa Digital Marketing Agency Thank you for listening! We hope you’re taking away some valuable insights to help you dominate your market. Don’t forget to subscribe, rate, and leave a review—it really helps us reach more business owners like you.For more tips, updates, and exclusive content, follow us on social media:- Instagram: https://www.instagram.com/wolfpack_advising/- Facebook: https://www.facebook.com/wolfpackadvising/- YouTube: https://www.youtube.com/channel/UCVohafEWM8M5JcclbpcGsKw- LinkedIn: https://www.linkedin.com/company/wolfpack-advising- TikTok: http://tiktok.com/@wolfpackadvising- Threads: https://www.threads.net/@wolfpack_advisingYou can also visit our website at https://wolfpackadvising.com for additional resources and to get in touch with us directly.Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

    50 min
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About

Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.

Information

  • Creator
    WolfPack Advising
  • Years Active
    2024 - 2026
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2025 WolfPack Advising
  • Show Website
    Marketing Alpha

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