Marketing and Service with Justin Varuzzo Justin Varuzzo

In this episode we take a deep dive into one of the most under-utilized SEO strategies available to small business - LOCAL SEARCH! Google has put a ton of work into local search results to ensure people get the best results when searching for local products or services. From voice search, local SEO, local content strategy, and more, Wendell offers his expert advice on how to navigate the digital landscape when thinking local first!

If you are interested in setting and achieving goals than this episode is for you! By using S.M.A.R.T goals you can create wins for yourself that will create motivation and inspiration. This helps build momentum for setting more ambitious goals that can be quickly achieved! In fact, some would say all you have to do is WRITE IT DOWN to make it come true! 

This episode features a special guest John Wall, a co-host of the very long-running and successful marketing podcast "Marketing Over Coffee". John has interviewed the biggest names in marketing over the years and has become an incredible resource from which to learn! John currently is. partner at TruthInsights.ai.  We dive into data and analytics - and discuss how we can gain clarity, insights, and actionable information from all the data sources we have on our sites. Google Analytics, Microsoft Clarity, site reports, etc - how do you make sense of all of it? 

In thie episode we dive into the do's and dont's when you can't close a sale and lose out to the competition. There are valuable lessons to be learned and many sales training programs gloss over what many in sales can imagine is the worst possible outcome. There are opportunities that lie within some deals that are lost - but if you aren't on top of it you might miss out on them!

This epsiode features special guest Deam DiMarzo from "LongestSoloEver" Youtube channel. Dean has gotten over 150,000 subscribers and 20 million video views. Dean discusses the various ways he's monetized his content, and we connect it to how anyone or any business can start leveraging video today to promote their business, but possibly create a new income stream for the very same business! 

In this episode we dive into using the free website analytic tool Microsoft Clarity, There are key features that can highlight and identify major issues with a web-design or customer journey throughout a website near instantaneously! If you have any website, business or not, this is a tool worth checking out. It costs nothing, can be setup in a few minutes, and provide incredible value and insights into your website performance.