Marketing and Service with Justin Varuzzo Justin Varuzzo

If you are a business that sells a product or service that someone else produces or you create a product or service that other businesses sell on your behalf - than you SHOULD know all the ins and outs of co-op advertising. 

In this episode I highlight the benefits of co-op advertising from both sides of the business relationship. Each side is served mutually to great benefit when a co-op campaign is done right! Save half your advertising spend or double your exposure at the same rate! 

In this episode you will learn how to maximize advertising dollars by targeting platforms that are primarily made up of your target audience, instead of spending significant time trying to weed out people who are NOT your target market on the big digital platforms. Also, it's a look-forward while celebrating a year of podcasting with 48 episodes! 

Two incredible companies that have changed the world at Tesla and Amazon. Taking a queue from the tech-world and creating incredible processes of automation to provide an incredible customer experience. But, what if your problem isn't described in their drop down of possible issues? Uh oh! This episode explores the ugly side of automated customer service and challenges you on how to solve it!

That is the question we will answer on this episode. Do you want to start a podcast? Is a podcast the right medium for your message? What's involved with a podcast? How much time will it take to produce and edit a podcast? What equipment and tools will I need? What will be the format? How long should my podcast be? 

Yeah, I get it - you have a ton of questions about this! In this episode I'll breakdown exactly what's involved in creating THIS podcast - how much time, what tools I use, etc! 

This episode features the infamous SEO Steve! Steve Wiideman has been tackling SEO from the very beginning, before it was even called SEO. In this episode he offers some incredible insight and strategies for best-practices in developing a content strategy, and offering great advice on how to break things down to make it easy to create, measure, and analyze your SEO performance.

Ugh - why do so many people get scammed? We work so hard for honest sales and building great relationships, yet someone else is constantly closing the deal to get a credit card number for an extended car warranty phone scam! What is it about the con-artist that lets them close the deal?!