Marketing ATM

Jess Ruhfus & Anaita Sarkar
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Marketing ATM

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business. 

Episodes

  1. OCT 30

    Shark tank, FauxZempic & Unboxings

    Welcome back! This episode is all about milking big opportunities for your brand in content - Shark Tank or not. Let's RUN TO THE COMMENTS SECTION ;) Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Midjourney Answer the Public Brooki Bakehouse Rob Li Geolocation Orbe - Shopify App Arrae   See omnystudio.com/listener for privacy information.

    36 min

  2. OCT 18

    A MYER Gameplan, Stale Cookies & Silent Cafes

    We're back! This episode is a goodie. We dive into the Crumbl Cookie scandal - are they secret PR geniuses? We have developed the most perfect MYER gameplan (they need to call us immediately) & as usual, a bunch of juicy tips & tricks to help you grow, Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Milled.Com la la land kind cafe Denada Saint Jack Strapsicle           See omnystudio.com/listener for privacy information.

    34 min

  3. OCT 10

    Handwash, A Cheater & Getting More Reviews

    Coming to you from the big apple for our second NYC episode, we're talking everything from customer experiences IRL to online, getting more reviews, stretching content & a a few great tips for increasing efficiency in your business. Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline Resources we mentioned in this episode: Gorgias Tolstoy Avatars  Airalo (use JESSIC8470 for free credit) Virtual Try-On apps in Shopify, like this Contour Cube 35mm Co Etoile A big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers. Claim their free trial HERE See omnystudio.com/listener for privacy information.

    40 min

  4. SEP 19

    Welcome to New York, Umbrella Brands & BFCM Prep

    Beaming in from New York City, this episode is all about thinking BIG. We've got tips & tricks for maximising a business trip in a new market, we're examining the 'umbrella brands' trend, prepping for BFCM & streamlining customer service thanks to our sponsors Gorgias! Resources we mentioned in this episode: Gorgias NOVO banking Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonlineA big thank you to our episode sponsors, Gorgias. Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We bring all your conversations into one place and leverage your own data, helping your team automate tier 1 support and free up time for your team to drive revenue and loyalty from your customers.Claim their free trial HERE See omnystudio.com/listener for privacy information.

    44 min

  5. SEP 8

    Sorry to Offend You: Blake Brown, Jingles & Acting Like a Small Business

    Welcome to episode 8 of Marketing ATM! Anaita reveals that she wants to get into a recording studio, we dissect the Blake Brown launch & Sarah Blakely's new venture: Sneex. It's emblems vs jingles, an advertising & email hack, Nala's latest campaign & facials on subscription. There's a lot to cover! Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline   See omnystudio.com/listener for privacy information.

    46 min

  6. AUG 11

    Karma's a B***h, Gen Z interns & a Chicken Suit

    In this episode of Marketing ATM, we're chasing a chicken around the city & exploring Jojo Siwa's rebrand. What's the long term strategy? In other news, we have fantastic tools, tips & recommendations for you (as usual!) to help you grow your brand. Also - we're off to NYC! Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline https://toggl.com/ https://magicbrief.com/ SmashD & The Best Marketing Strategy Ever Mohawk Chevrolet See omnystudio.com/listener for privacy information.

    31 min

  7. JUL 21

    "Bold Awakenings," $25million & a Recipe for Success

    "Just wear a size 18" they said, then didn't put size 18 in store. In this episode, we're talking about Witchery's response to hiding size exclusion amidst a rebrand (spoiler, it's giving boring).  In other news, Adore Beauty have acquired a small business from the Blue Mountains, IKOU for $25million, showcasing the importance of PROFIT over revenue. We've got tips & tricks for growth as usual - a few recommendations below. Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Butter Lifetimely Synergie Skin Poppi Conserving Beauty See omnystudio.com/listener for privacy information.

    40 min

  8. JUL 2

    "Mistakes," billboards & how to get famous

    MAIN CHARACTER ENERGY!  In today's episode we're talking about becoming your own celebrity. Can you work the influencer > business model in reverse?  We've got tips for unexpected advertising & desktop push notifications, skyrocketing your open rate & building a tech stack to rival the big guys.  Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE @WhitneYuland - Tiktokker on FAME Marea Wellness Lemme Kat the Label Push Owl Helio SWIISH See omnystudio.com/listener for privacy information.

    35 min

  9. JUN 17

    Underdogs, Content & Has Google Lied to Us?

    In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising?  We've got tips for predictive search, merch, cool stock photos & being everywhere all at once for the cheapest possible price tag.  Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagram @jessruhfus and Anaita @sellanythingonline Find the Female Founder World Podcast on Apple HERE & Spotify HERE Searchanise Dupe Photos Pinchy Products Who is Elijah See omnystudio.com/listener for privacy information.

    33 min

  10. JUN 4

    Adidas' Big Mistake, Stanley Cup's Viral Playbook & Vibe-Capture

    Episode 3 of Marketing ATM is here & this episode dives into Sporting alignment opportunities for brands, Stanley Cup's playbook for viral popularity & how to inject personality into a furniture brand. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co New Yorker Article: How Stanley Cup Went Viral See omnystudio.com/listener for privacy information.

    33 min

  11. MAY 26

    Roxy Jacenko, Black Friday & 'Gimme a Look'

    Episode 2 of Marketing ATM is here & this episode dives into the Roxy Jacenko 'dream house' scandal, brilliant tools for PR & website insights, black friday tips that you can prepare for now & a deep dive into Gimme Store's marketing. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co See omnystudio.com/listener for privacy information.

    38 min

  12. MAY 25

    Celebrity shout-outs, pseudo publications & glow ups

    Welcome to episode 1 of Marketing ATM! We're talking Taylor Swift & what to do if a celebrity mentions your business, followed by some fabulous Shopify tip-offs, advertising hacks & a marketing review of Luna Bronze. Find us: Anaita Sarkar on Instagram @sellanythingonline @hero.packaging Jess Ruhfus on Instagram @jessruhfus @no.2_co See omnystudio.com/listener for privacy information.

    32 min
  • 12 Episodes

About

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business. 

Information

  • Creator
    Jess Ruhfus & Anaita Sarkar
  • Years Active
    2K
  • Episodes
    12
  • Rating
    Clean
  • Show Website
    Marketing ATM

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