Marketing Botics

Chris Edwards
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  • MARKETING
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Welcome to the 'Marketing Botics Podcast by Chris Edwards,' your go-to audio gateway into the thrilling universe of digital marketing! With over 20 years in the marketing trenches, I'm here to dissect the latest marketing technologies, unveil the art of strategic digital marketing, and highlight the power of data-driven decision making. Listen in as I share my insider tips on the marketing apps that simplify your day, and reveal how to create bespoke marketing strategies that turbocharge your business. Tune in and prepare to revolutionise your marketing game, one episode at a time!

  1. Why Agencies Should Use HighLevel as a White Label Resellable CRM

    08/08/2023

    Why Agencies Should Use HighLevel as a White Label Resellable CRM

    Unlocking the Power of GoHighLevel for Digital Agencies: A Deep Dive Join us in this episode as we explore the transformative impact of GoHighLevel on the digital agency landscape. Whether you're an agency veteran, a budding entrepreneur, or someone curious about the potential of GoHighLevel, this discussion promises a wealth of insights. 🎙 What's Inside this Episode: The undeniable influence of GoHighLevel in reshaping agencies in the UK and globally. A closer look at GoHighLevel's subscription model and its financial advantages. Real-life experiences that demonstrate the game-changing nature of GoHighLevel. Tips and strategies to harness GoHighLevel for optimum growth and client satisfaction. 🔗 Mentioned Resources: GoHighLevel Free Trial (Dive in and experience its magic): https://www.gohighlevel.com/?fp_ref=chris79 Are you already harnessing the power of GoHighLevel or contemplating its integration? Share your thoughts in the comments or drop us a message. Remember, your growth with platforms like GoHighLevel doesn't just benefit you but propels the entire CRM landscape forward. 👍 If this episode resonated with you, please leave us a comment and podcast follow. And don't forget to subscribe for more insights into groundbreaking tools and strategies. Until next time, stay innovative and ensure your agency is always at the forefront with tools like GoHighLevel. Cheers!

    17 min
  2. Using Analytics, Important Facts

    07/27/2023

    Using Analytics, Important Facts

    Welcome to another exciting episode of the Marketing Botics podcast. I'm your host, Chris, your trusty guide through the labyrinth of marketing. Today, we're going to uncover the secrets behind the enigmatic realm of analytics. During this podcast, we're going to navigate through the complex terrain of analytics. Regardless of the platform you've chosen, you'll find that analytics form the cornerstone of your marketing approach. Keeping track of your triumphs and missteps is an indispensable part of the process. That's where analytics come into play - offering a panoramic view of your marketing materials' performance, helping you understand what steps you should take next. We're going to dig into all of this and more in today's episode. In the modern digital world, we have a wide variety of analytics platforms at our fingertips. Ranging from website analytics, social media platforms like Facebook, Instagram, YouTube, professional networks like LinkedIn, to Google Analytics, and even tracking mechanisms for your traditional marketing tactics like leaflet drops - each of these can provide you with precious insights that can steer your business in the right direction. But remember, analytics is not just about counting the number of visitors on your website. It's about observing visitor behavior - the pages they explore, the rate at which they leave your site, exit points, signups, and a lot more. Given the recent alterations to Google's algorithm, it's now more crucial than ever to comprehend what's driving traffic to your site and whether that traffic is genuinely advantageous for your business. Furthermore, it's not just about Google Analytics. Your social media channels like Facebook, Instagram, LinkedIn, all play a substantial part in molding your digital persona. It's vital to understand how each of these platforms contributes to your overarching marketing plan. Even in the realm of traditional marketing, like leaflet drops, analytics holds an immense significance. By incorporating unique URLs or QR codes on your leaflets, you can gauge the engagement with your marketing material and tweak your strategy accordingly. Amassing this data, even if you don't use it immediately, can accumulate into a treasure trove of information for future strategies. Be it addresses, phone numbers, or email addresses, every piece of data plays a part in comprehending your marketing hotspots and getting to know your target audience better. So, let's dive in!

    13 min
  3. Here's 3 reasons why you should make a podcast!

    07/18/2023

    Here's 3 reasons why you should make a podcast!

    Welcome back to 'Marketing Botics' where we delve into the fascinating world of digital marketing and automation. Today's episode, 'Here's 3 reasons why you should make a podcast!', is an engaging discussion about the power of podcasting and its incredible benefits for businesses. In this episode, we break down the top three reasons why podcasting can boost your marketing strategy. From providing additional content to slowly but surely driving engagement and exposure, we cover all aspects of podcasting that make it a compelling choice for business owners.

    16 min
  4. Sales are not the most important thing when growing a business

    07/11/2023

    Sales are not the most important thing when growing a business

    Hello and welcome to yet another insightful video on our podcast channel 'Marketing Botics'. Today's topic is a riveting one - 'Sales are Not the Most Important Thing When Growing a Business'. We're challenging a long-held belief in the business world, and you're in for a treat. While sales have traditionally been seen as the foundation of a successful business, I'm going to take you on a journey that explores a different perspective. In today's business environment, it's actually the leads and marketing strategies that play a larger role in growing your business. Throughout this video, I'll be dissecting the timeless debate of marketing versus sales, with a special focus on the crucial role of leads. You'll learn why every potential customer is a golden opportunity, and how a powerful marketing message is your key to customer engagement. This isn't just a theoretical exploration; I aim to show you practical applications for your business. We'll delve into the importance of understanding your ability to close deals, your product's price point, and the dynamics of your industry. Watch and learn as I demonstrate the use of tools like CRM systems to monitor conversion rates and analyze the impact of customer churn on your sales targets. To illustrate these concepts, I'll be providing real-life examples, showing you how personalizing messages and refining targeting strategies can supercharge your lead generation. By the end of this podcast, you'll have a newfound understanding of business growth and you'll be equipped with insights to evaluate and enhance your own strategies. Before we delve into today's podcast, I have a quick request. If you could take a moment to like this podcast and subscribe to our channel, it would mean the world to us. Your likes, comments, and subscriptions allow us to keep bringing you these insightful podcasts. We also love hearing from you. What are your thoughts on the topics we cover? Do you have any suggestions for future podcasts? Your feedback is invaluable to us.

    11 min
  5. Why can it be hard for start-ups to build and grow a business?

    07/10/2023

    Why can it be hard for start-ups to build and grow a business?

    Welcome back to another episode of The Marketing Bot Podcast. In this episode, I pull back the curtain and share my journey and struggles of starting and growing a business. I discuss why it can be challenging to get your business off the ground, and how factors like finances and mindset play a huge role in your success or failure. Starting a business is not a walk in the park, and I want to debunk the myth that you can easily build a successful business within a couple of days as promised by many online gurus. Building a business requires much more than that, it involves a balance of risk and reward, taking into consideration your financial capabilities, time commitment, and the mindset to push through the tough times. Listen in as I share my personal experiences, including the sacrifices I've had to make for my family and the financial hurdles I've had to overcome. I also touch upon how my family life and my commitment to not miss a single second of my child's life influences my work-life balance. This episode is especially beneficial for those of you starting out on your entrepreneurship journey. I delve into the complexities of running a service-oriented business, and share insights on how you can drive your business forward even when things get tough. So join me as we navigate the challenging yet rewarding world of business, and remember, as challenging as it may be, the path to success is a marathon, not a sprint.

    15 min
  6. The Power of LinkedIn

    07/03/2023

    The Power of LinkedIn

    On this episode of 'Marketing Botics,' titled 'The Power of LinkedIn: Search, Connect, Message,' we delve into the dynamic possibilities LinkedIn offers for both B2B and B2C marketing. While many perceive LinkedIn as a strictly business-oriented platform, the reality is that it hosts a vast spectrum of both professional and consumer users. We debunk the myth that LinkedIn is solely for B2B interactions and illustrate how you can target the personal aspect of business owners and consumers to promote your products and services effectively. Explore the essence of 'dripping content,' understand the importance of maintaining a consistent online presence, and discover how impressions can lead to significant engagements. We also throw light on the significance of personal messages, elucidating how this straightforward strategy can substantially improve your connection with potential clients. Delving deeper, we discuss the potential pitfalls of using automated tools for connection requests and messages, highlighting the importance of a manual, personalized approach to make the most out of this platform. The episode presents an effective strategy of sending out connection requests, following up with personalized messages, and ultimately setting up meetings. To illustrate the practical application of these strategies, we walk through the process of searching for specific professionals on LinkedIn, sending connection requests, and following up with introductions and meeting proposals. Lastly, we touch on the ethical aspect of networking on LinkedIn. While automation might seem tempting, we stress on LinkedIn's terms of service and the detrimental impact of 'spammy' behavior on your professional image. This episode aims to empower you with proven strategies to harness LinkedIn's potential, facilitating impactful connections and fruitful engagements. Whether you're a B2B marketer or a B2C business owner, tune in to 'The Power of LinkedIn: Search, Connect, Message' and transform your LinkedIn networking game.

    21 min
  7. Marketing update for end of June. 4 weeks in.

    06/29/2023

    Marketing update for end of June. 4 weeks in.

    During this journey, I've experienced moments of triumph and hurdles alike. There have been times when the going gets tough, and trust me, right now is one such moment. The spotlight of maintaining consistency and persisting through the creation of these informative pieces can indeed be a daunting task. Recent weeks have seen a minor dip in our momentum, but that's merely a sign of the journey we're on, not the destination we're aiming for. The path to success is seldom linear, and sometimes, it takes a small setback to propel us forward with renewed energy. I'm sharing this with you not to lament, but to inspire. Every challenge we face is a chance to rise stronger, to build resilience, and to innovate. This journey isn't just about me; it's about all of us, learning, growing, and navigating through this dynamic world of marketing technology together. It's time to roll up our sleeves, reassess our strategies, and brace ourselves for the exciting opportunities that lie ahead. After all, every sunrise promises a new beginning, and I'm ready to seize the day, to press forward with rekindled determination.

    15 min
  8. Why being liked doesn't matter anymore

    06/22/2023

    Why being liked doesn't matter anymore

    Welcome to an insightful episode of the Marketing Botics Podcast - 'Why being liked doesn't matter anymore' on our YouTube channel. In today's episode, I unpack the ever-changing landscape of social media, arguing that the significance of the 'like' button has diminished over time. Drawing from my personal experiences and understanding of social media algorithms, I bring to light why quality engagement has taken precedence over the quantity of likes. I debunk the age-old misconception that more likes automatically equate to more success, emphasizing the influence of silent spectators and authentic interactions instead. I talk about the evolution of social media algorithms and how they no longer primarily reward the quantity of likes, but rather the quality of engagement. I share stories from my journey, highlighting the shift from easily gaining hundreds of likes to the challenges we face today due to platforms curbing spam and excessive content. Despite the common misconception, I emphasise that the amount of likes doesn't necessarily correlate to the success or failure of our content. Many silent observers consume content without necessarily liking or commenting on it. Moreover, I provide practical advice to help you navigate these evolving algorithms and better comprehend the metrics that genuinely matter in the present digital ecosystem. Join us to uncover why 'being liked' isn't as important as it once was and to discover improved ways to gauge your social media influence. Make sure to like, share, and subscribe to our YouTube channel for more rich marketing content.

    10 min
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About

Welcome to the 'Marketing Botics Podcast by Chris Edwards,' your go-to audio gateway into the thrilling universe of digital marketing! With over 20 years in the marketing trenches, I'm here to dissect the latest marketing technologies, unveil the art of strategic digital marketing, and highlight the power of data-driven decision making. Listen in as I share my insider tips on the marketing apps that simplify your day, and reveal how to create bespoke marketing strategies that turbocharge your business. Tune in and prepare to revolutionise your marketing game, one episode at a time!

Information

  • Creator
    Chris Edwards
  • Years Active
    2K
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © Chris Edwards
  • Show Website
    Marketing Botics