Marketing For Learning®

Marketing for Learning
  • 5.0 (3)
  • Marketing

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

  1. 1d ago

    Ep 127 — Is AI The New Vacuum Cleaner?

    When the vacuum cleaner was invented, slightly dusty floors became socially unacceptable overnight. According to Mark Eggers, co-founder of micro learning platform Yarno, AI is doing exactly the same thing to your output expectations, and he's not wrong. In this episode, I'm joined by Mark and Tom Bailey, Head of Learning at OFX and L&D Professional of the Year 2025, broadcasting from Australia at a deeply unreasonable hour. We cover the attention economy, what it's actually doing to your employees, and why "proud to announce" is not a communications strategy. We get into: Why the average knowledge worker toggles between apps 1,200 times a day, and what that means for learning designThe quiz-first model, spaced repetition, and why "cheating" in micro learning is actually the whole pointAIDA — and why L&D routinely skips from Awareness straight to Action and then wonders why no one shows upThe internal marketing moves that drove 91% completion on genuinely dry commercial contentWhy a great campaign and a mediocre product will always kill each other Tom's take: marketing and sales skills are non-negotiable for modern L&D practitioners. Mark's take: someone in your C-suite needs to be on camera. My take: both of them are right, and most L&D teams are doing neither. A sharp, honest conversation about attention, engagement, and why the learning industry needs to stop navel-gazing and start competing for the eyeballs it's losing.

    58 min

  2. Mar 19

    Ep 126 - The Campaign Autopsy ☠️

    The conversation delves into the death of a campaign and the marketing strategy behind it. It introduces the fictional business Axion and its learning program Apex, highlighting the tragic death of Apex due to neglect. The importance of personalization in marketing is emphasized, drawing parallels with Netflix's approach to personalization. The conversation delves into the critical elements of successful campaigns, emphasizing the importance of design, copywriting, and strategy. It highlights the need for integrated and consistent marketing efforts that span a period of time to capture attention, build trust, and drive action. Takeaways The five things that make learning campaigns die prematurely Marketing Strategy Design is as important as your learning productsCampaigns need to span a period of time

    50 min

  3. Feb 3

    Ep 125 - The Attention Economy With Giles Hearn

    Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at The Learning and Performance Institute  and unpicks the challenges L&D are really facing. A meaty conversation for a meaty subject.  Get stuck in!

    1h 2m

  4. 09/26/2025

    Ep 124 - Marketing in Org Chaos: Campaigns That Survive Constant Change

    Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence is the enemy of People functions, and how to keep your audiences engaged when uncertainty, redundancies, and AI-fuelled upheaval dominate the workplace. From K-pop obsessions to bluntly honest bank ads, they explore what makes campaigns stick in 2025, why hyper-realism beats sugar-coated spin, and how multi-channel, multi-touch campaigns are the only way to cut through the noise. If your L&D or HR team has ever wondered how to keep marketing alive in messy times, this conversation will show you why the fundamentals matter more than ever. SHOW NOTES Learner Journey Mapping Guide Ashley's LinkedIn Hannah's LinkedIn

    38 min

  5. 09/05/2025

    Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch

    This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform. Together, the trio unpacks: The 8 levers of effective EdTech transformation The “leavers” - ie, things we desperately need to bin Why being data-informed trumps being data-obsessed What marketing, memory, and a badly-behaved agent called Sven have in common And why context, not content, is what really matters If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you. RESOURCES:  Lori's Book - The 8 Levers of Ed Tech Transformation Serena's YouTube Channel The People Impact Loop® Guide

    1h 5m

  6. 08/01/2025

    S2:E7 – Stop The Chaos: Make The People Impact Loop Work For You

    L&D doesn’t need more content. Or more dashboards. Or more chaos. It needs structure. Strategy. And a system that actually works. In this final episode of Series 2, Han brings it all together — showing how every part of the People Impact Loop® helps you stop reacting and start delivering real, measurable change. You’ll learn: Why understanding your audience is the first, and most important, step How alignment and experience design unlock real relevance And why marketing and measurement aren’t “nice-to-haves”, they’re how you create and prove value This isn’t a recap. It’s a blueprint. Because impact doesn’t come from good intentions. It comes from good design — built in a loop that never stops working for you.   LINKS: Learn more about the People Impact Loop® Take the People Impact Loop® diagnostic

    21 min

  7. 07/25/2025

    S2:E6 - Proof Beats Completions With Nelson Sivalingam

    L&D knows measurement matters. But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful. In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value. We explore: Why traditional learning metrics fall short How to connect learning with performance and behaviour change What it takes to embed measurement into the entire learning process, not just the end This isn’t about dashboards or data overload.  It’s about designing for outcomes from the start — and knowing what success actually looks like. Because if you don’t define impact, you’ll never be able to prove it. LINKS: Connect with Nelson on LinkedIn  Check out HowNow Fancy reading Nelson’s book, Learning at Speed? Grab your copy here.

    53 min

  8. 07/18/2025

    S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns

    Most L&D “campaigns” are a poster, an email, and… silence. This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action. You’ll learn: Why real campaigns don’t end at launch How to apply multi-channel, audience-first thinking to internal comms What L&D can steal from politics, brand marketing and behavioural science If your initiatives start strong and fizzle fast, this episode is for you.  Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.   LINKS  How to build a learning campaign guide  Learn more about our L&D campaign-in-a-box  Download our campaign-in-a-box brochure

    43 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

Information

  • Creator
    Marketing for Learning
  • Years Active
    2021 - 2026
  • Episodes
    133
  • Rating
    Clean
  • Copyright
    © 2026 Marketing for Learning
  • Show Website
    Marketing For Learning®

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