Marketing For Learning®

Marketing for Learning
  • 5.0 (3)
  • EDUCATION

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

  1. FEB 3

    Ep 125 - The Attention Economy With Giles Hearn

    Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at The Learning and Performance Institute  and unpicks the challenges L&D are really facing. A meaty conversation for a meaty subject.  Get stuck in!

    1h 2m

  2. 09/26/2025

    Ep 124 - Marketing in Org Chaos: Campaigns That Survive Constant Change

    Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence is the enemy of People functions, and how to keep your audiences engaged when uncertainty, redundancies, and AI-fuelled upheaval dominate the workplace. From K-pop obsessions to bluntly honest bank ads, they explore what makes campaigns stick in 2025, why hyper-realism beats sugar-coated spin, and how multi-channel, multi-touch campaigns are the only way to cut through the noise. If your L&D or HR team has ever wondered how to keep marketing alive in messy times, this conversation will show you why the fundamentals matter more than ever. SHOW NOTES Learner Journey Mapping Guide Ashley's LinkedIn Hannah's LinkedIn

    38 min

  3. 09/05/2025

    Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch

    This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform. Together, the trio unpacks: The 8 levers of effective EdTech transformation The “leavers” - ie, things we desperately need to bin Why being data-informed trumps being data-obsessed What marketing, memory, and a badly-behaved agent called Sven have in common And why context, not content, is what really matters If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you. RESOURCES:  Lori's Book - The 8 Levers of Ed Tech Transformation Serena's YouTube Channel The People Impact Loop® Guide

    1h 5m

  4. 08/01/2025

    S2:E7 – Stop The Chaos: Make The People Impact Loop Work For You

    L&D doesn’t need more content. Or more dashboards. Or more chaos. It needs structure. Strategy. And a system that actually works. In this final episode of Series 2, Han brings it all together — showing how every part of the People Impact Loop® helps you stop reacting and start delivering real, measurable change. You’ll learn: Why understanding your audience is the first, and most important, step How alignment and experience design unlock real relevance And why marketing and measurement aren’t “nice-to-haves”, they’re how you create and prove value This isn’t a recap. It’s a blueprint. Because impact doesn’t come from good intentions. It comes from good design — built in a loop that never stops working for you.   LINKS: Learn more about the People Impact Loop® Take the People Impact Loop® diagnostic

    21 min

  5. 07/25/2025

    S2:E6 - Proof Beats Completions With Nelson Sivalingam

    L&D knows measurement matters. But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful. In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value. We explore: Why traditional learning metrics fall short How to connect learning with performance and behaviour change What it takes to embed measurement into the entire learning process, not just the end This isn’t about dashboards or data overload.  It’s about designing for outcomes from the start — and knowing what success actually looks like. Because if you don’t define impact, you’ll never be able to prove it. LINKS: Connect with Nelson on LinkedIn  Check out HowNow Fancy reading Nelson’s book, Learning at Speed? Grab your copy here.

    53 min

  6. 07/18/2025

    S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns

    Most L&D “campaigns” are a poster, an email, and… silence. This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action. You’ll learn: Why real campaigns don’t end at launch How to apply multi-channel, audience-first thinking to internal comms What L&D can steal from politics, brand marketing and behavioural science If your initiatives start strong and fizzle fast, this episode is for you.  Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.   LINKS  How to build a learning campaign guide  Learn more about our L&D campaign-in-a-box  Download our campaign-in-a-box brochure

    43 min

  7. 07/11/2025

    S2:E4 - The Future Of Learning Experience Design With Tom McDowall

    Learning isn’t broken because people are lazy. It’s broken because the experience is. In this episode, we’re joined by Tom McDowall to talk about why most learning still feels like a chore, and how to change it.  We get into: Why more content ≠ more impact How to design frictionless, user-led learning journeys And what L&D can learn from UX, product, and service design This one’s for anyone sick of seeing learning dumped on a platform and called a solution. Because if the experience sucks, the outcomes will too. LINKS:  Tom McDowall on LinkedIn  IDT YouTube Channel

    58 min

  8. 07/04/2025

    S2:E3 - Your Learners Are People. Start Treating Them Like It.

    Too many L&D teams are building content for “learners” — not people. In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them. They unpack: Why “employees” and “learners” aren’t real personas How to ask the right people the right questions (and avoid confirmation bias) What to do with audience research once you’ve got it — and how to avoid building blind So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here. LINKS: Free guide to building learner personas Learner persona template Follow MAAS Marketing on LinkedIn

    44 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

Information

  • Creator
    Marketing for Learning
  • Years Active
    2021 - 2026
  • Episodes
    131
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Marketing For Learning®