50 episodes

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

Marketing Insights McGraw-Hill Education

    • Arts
    • 4.9 • 7 Ratings

Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.

    Brands that Take a Stand

    Brands that Take a Stand

    In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner).

    Similar Episodes:
    Walk it Like they Talk ItPolitical Correctness in MarketingMarketing for a Better World @_ShanitaSpeaks 
    Professor Shanita B. Akintonde | LinkedIn
    www.ShanitaSpeaks.com

    • 15 min
    Political Correctness in Marketing

    Political Correctness in Marketing

    In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness. 

    To read more from Greg and Mark, visit https://marshall-johnstonmm.com/

    • 12 min
    Love Brands

    Love Brands

    Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love".   In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde  offers a big box  of ‘ear candy’ via an assortment of brand ‘love’  lessons.  
    Tune in and take a big bite!   #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE

    • 11 min
    Wedding Brands: Top Brands, Songs and More!

    Wedding Brands: Top Brands, Songs and More!

    Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s”  into Paid. In. Full. 
    Like, Share & Spread the Word! 

    @McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN

    • 16 min
    Marketing Shoes, Shoos, and SKUs

    Marketing Shoes, Shoos, and SKUs

    Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series: Marketing Shoes Shoos, and SKUs.

    @MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA

    • 15 min
    Teaching, Learning, Supporting and Pivoting during a Pandemic

    Teaching, Learning, Supporting and Pivoting during a Pandemic

    Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term.  
    How can you still engage students who desire a connection more than ever?How can you keep the student at the center of the learning process during these unprecedented times?What are some examples of marketing topics you can and should bring into the course now, that were not as pertinent a year ago?Listen in for some insight from the front lines.
    Want to see more Marketing Management updates and/or see additional insight from Greg and Mark?  Click here. 

    • 14 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

Dr.Wolfe ,

Marketing Insights Podcast

Short, Engergetic and enlightening. Fun topics to consider and bring into my Marketing Principles course.

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