Marketing Meets Web3 by Step3 Alberto Mera and Nick Casares

Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visionaries at Lexus, we get an insider's look at how personal data is reshaping personalized experiences,.

In this conversation we bring the focus to small businesses and how they can harness the democratizing power of AI to level the playing field. You'll learn how SMBs are nimbly adapting strategies from their larger counterparts and, in some cases, leading the charge in innovation. The take-home message is crystal clear: whether you're a marketing veteran or a small business owner, the tools to forge a brand that thrives amid relentless change are within your grasp. Join us to arm yourself with the knowledge and foresight to turn these challenges into opportunities.

You can order Mitch's new book: 'The Future Ready Brand', here.
This content is for informational purposes only.

Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home brewing courses, and a more intimate appreciation of the coffee journey are awakening the senses of coffee lovers. We spill the beans on how this gamified loyalty experience is shaping a new era of personalized customer engagement, pouring over the details with the innovators behind the brew.

Then, we scale the heights of a towering skyscraper's Web3 transformation, reimagining the iconic tourist experience. As we unpack the stories behind each virtual point and perk, we'll envision how a physical visit could blend with the metaverse for an unparalleled adventure. We'll also stir up the conversation with GoDaddy's latest foray with the Ethereum Name Service, mapping out a future where a simple domain name becomes the gateway to both web content and crypto transactions. Join us, and discover how these groundbreaking strategies are not just building loyalty, but a whole new world of marketing enchantment.

News covered:
“Coffee Unchained”: Brewing a Web3 Experience in Coffee Culture
The Empire State Building is now offering a membership program
GoDaddy and Ethereum Name Service Bridge the Gap Between Domain Names and Crypto Wallets
This content is for informational purposes only.

Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gripping impact on our media consumption habits. Feel the pulse of Gen Z and millennials who are reshaping consumer-brand relationships, favoring interaction and shared values over traditional content models. We're peeling back the layers on why media giants like The Guardian and health-centric publications are leaning into this movement, offering communities and exclusive content that resonate on a deeper level.

Prepare to be captivated as we examine Gatorade's bold leap into the membership realm with their Gatorade ID platform. It's a textbook example of the personalized, exclusive experiences that are winning over the hearts and wallets of younger consumers. We're not just talking about the buzzworthy features and celebrity collaborations like DJ Khaled's involvement; we also dare to question the sustainability of this trend. Could 'membership fatigue' set in, or will the integration of Web 3 technologies offer a new frontier for user engagement? This episode is a treasure trove for anyone intrigued by the future of digital engagement and the evolving journey of membership models in establishing loyalty and a sense of belonging amongst savvy consumers.

News covered:
Memberships go off-platform
BEHIND GATORADE’S NEW GEN Z-TAILORED MEMBERSHIP PLATFORM
This content is for informational purposes only.

Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just griping; we're proposing a modern fix with Web3 technology that could spell the end of awkward confrontations at the checkout. Our chat ventures into the concept of digital membership assets that could revolutionize the whole shopping experience - all while keeping those exclusive deals just for the members who've earned them.

And speaking of earning, Frank Wang of BitGo joins us to dissect how Web3 is set to shake up loyalty programs in 2024. We're saying goodbye to the old point system and hello to a world where your loyalty could be as unique as a non-transferable NFT, designed to fit your own personal consumer narrative. Wang offers his predictions on how Web3's user-focused approach will revamp memberships, creating a balance between customer retention and the true value of being a loyal fan. It's a peek into a future where your patronage isn't just rewarded with points but with personalized experiences that align with your lifestyle.

As we wrap up, let's take a virtual ride into the metaverse, where brands like Harley-Davidson and Mango are already setting up shop. We theorize how the digital spaces in platforms like Roblox could be the next frontier for loyalty programs, intertwining the real and virtual worlds. Imagine a future where trying on a digital leather jacket could earn you points towards a real-world purchase. We're exploring the possibilities where your avatar's fashion choices and virtual experiences could translate into tangible rewards, all thanks to the game-changing capabilities of Web3 technology. Strap in as we navigate the crossroads of identity, loyalty, and digital realms where the only limit is your imagination.

News covered:
Costco tests new scanners to crack down on membership sharing
More brands will be using web3 to capture market share in 2024
Mango joins H&M, Puma on virtual gaming platform Roblox
Harley-Davidson launches H-D™ Membership
This content is for informational purposes only.

Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, all thanks to Visa's pioneering efforts. As we dissect the launch of a Bitcoin ETF and its monumental implications for digital assets, we also tackle the intricate dance of explaining Web 3 concepts to the uninitiated—a task that requires a touch as delicate as it is determined.

Step into a hypothetical universe where Visa's partnership with Disney turns Star Wars fandom into a galactic playground of digital collectibles, transforming mundane transactions into a quest for exclusive treasures within a Visa loyalty wallet. We'll muse over the rise of NFTs as the new guardians of personal data, empowering consumers with the freedom to control their digital interactions. And then, there's OpenSea simplifying the NFT voyage to just an email sign-up away, demystifying Web 3 to welcome even the most tech-timid amongst us. Join us as we unveil a world where your online presence fuses with the blockchain, heralding a new epoch of marketing wizardry and consumer delight.

Articles:
Evolve your loyalty program with Visa
NFTs are the new cookies
Ubisoft's 'Champions Tactics' Ethereum NFTs Generate Millions After Free Mint
OpenSea introduces wallet creation using email, making NFT onboarding easier
This content is for informational purposes only.

Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming shadow of patent trolls. From 'Fidgetals' to Web3 commerce and gaming, we're unearthing how industries are creatively integrating NFTs to craft novel consumer experiences. This episode is a goldmine for understanding the intersection of innovation, branding, and the digital frontier.

As we forge ahead, we delve into the radical transformation of product development and loyalty reward programs, drawing inspiration from both Swamp Water's community-led initiatives and the iconic fan engagement strategies of Taylor Swift. Discover how traditional loyalty programs, such as those in the airline industry, are facing a decline, and ponder over the billions in unspent loyalty points. We're connecting the dots between the future of direct consumer engagement and the tantalizing prospects for brand loyalty, shedding light on innovative paths that could redefine the relationship between brands and their customers. Tune in for a thought-provoking session that promises to leave you with fresh perspectives on the role of communities in the marketplace and the evolution of loyalty in a digital age.

News covered:
Exclusive: Key Insights from 3,200+ NFT Patents
Swamp water brand brings the beer
HOW AIRLINE LOYALTY PROGRAMS ARE EVOLVING
This content is for informational purposes only.

Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.