61 episodes
Marketing Mix Ragovin Ventures
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- Business
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5.0 • 36 Ratings
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The realm of marketing is constantly evolving, but the qualities of a successful leader remain. Join Jeff Ragovin every week to hear the leaders of today discuss the strategies of tomorrow. What works, what doesn't and what might the future hold? This marketing podcast reveals all.
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Joshua Palau, Chief Media and Activation Officer, PHD
Joshua discusses navigating the new media landscape, the cookieless future, and the value of second-party data for brands.
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Jay Livingston, CMO, Shake Shack
Jay discusses Shake Shack’s adaptive strategy during the pandemic, participating in 420 celebrations and the overlap between QSR and cannabis.
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Special: OkCupid, Columbia Care, Uber
Leaders from OkCupid, Columbia Care, and Uber look back on the past year to discuss the success of their adaptive business and marketing strategies, agile leadership approaches and redefining business acquisitions in the midst of a global pandemic.
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Melissa Hobley, Global CMO, OkCupid
Melissa discusses OkCupid’s progressive marketing campaigns, the rising importance to users of including cannabis consumption preferences in dating apps, and how dating app engagement sky-rocketed during lockdowns.
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Craig Dubitsky, Chief Innovation Strategist, Colgate-Palmolive & Founder of Hello Products
Craig discusses partnering with Colgate, the single most penetrated brand in the world, creating hemp and CBD oral care product lines for the mainstream consumer, and developing compliant product packaging with traceable lab reports.
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Paige Guzman, CMO, Lagunitas Brewing Company
Paige discusses the growing trend of substituting alcohol with cannabis, how she encouraged a Fortune 500 company to invest in Canopy Growth, and her role in building the THC-infused bev-alc brand Lagunitas Hi-Fi Hops.
Customer Reviews
Must-have podcast for any marketer
This podcast truly stands out because of the simple, personal and down-to-earth format (and host). I takeaway meaningful insights and ideas from EACH episode... That’s a freaking high bar most shows can’t achieve. I don’t have time for bad podcast... this one delivers!
Love this podcast!
As someone who’s career background has been strictly sales, it’s great to hear the WHY behind marketing spends, targeting and trends. Love the exposure to so many companies I’ve not heard of and their missions/models. Jeff is a great host!
Great podcast- very insightful!
Love the group of CMOs that are on the podcast. Amazing to hear their thoughts and position on topics relevant for every marketer. A MUST listen for anyone in the industry!