Marketing On Point

Wander Creative
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Marketing On Point is the new podcast from Wander Creative, hosted by founder Matt Hadley. Each episode dives into practical strategies and fresh insights to help brands cut through the noise and truly connect with their audience. In this podcast, we’ll be sharing knowledge that we’ve gained through our experience in the digital marketing space (think advertising, social media management, business). So, whether you’re an artist trying to gain traction around your music releases, a small business seeking to grow your clientele, or if you fall anywhere in between… this podcast will provide you with everything you need to feel equipped and confident to navigate the ever-changing world of digital marketing.

  1. MAR 11

    Episode 36: You Don’t Need to Be Everywhere. You Need to Be Intentional.

    Somewhere along the way, marketing convinced brands they need to be everywhere—and it’s quietly burning them out. In this episode of Marketing on Point, Matt Hadley breaks down why being on every platform rarely works and how choosing fewer channels can actually lead to better results. You’ll learn how focus beats volume, why consistency matters more than ubiquity, and how to identify the one or two platforms where your audience is already paying attention. This episode is all about trading overwhelm for clarity and building momentum through focus.   Listen/Watch Now: YouTube Spotify Apple Amazon

    12 min

  2. FEB 26

    Episode 35: Why One-Off Posts Don’t Work (And How to Start Thinking in Campaigns)

    Most brands don’t struggle because their content is bad—they struggle because nothing builds. In this episode of Marketing On Point, Matt Hadley explains why one-off posts rarely create lasting results and how campaign thinking turns individual moments into momentum. You’ll learn how repetition, context, and reinforcement drive familiarity, why consistency matters more than constant novelty, and how to build campaigns that compound instead of reset. If your marketing feels scattered or exhausting, this episode shows how to stop starting over and start building traction.   Listen/Watch Now: YouTube Spotify Apple Amazon

    17 min

  3. FEB 11

    Episode 34: Why Your Content Isn’t Getting Traction (And How to Fix It in 30 Minutes)

    If your content looks good but feels like it’s disappearing into the void, this episode is for you. In this episode of Marketing on Point, Matt Hadley breaks down why content often fails to gain traction—not because of effort or creativity, but because of a lack of clarity. You’ll learn how alignment drives engagement, why more content isn’t the answer, and how to diagnose what’s not working using a simple 30-minute audit. This episode is all about earning traction by giving your content a clear purpose and meeting your audience where they already are.   Listen/Watch Now: YouTube Spotify Apple Amazon

    17 min

  4. JAN 28

    Episode 33: How to Build a Content Plan That Doesn’t Fall Apart After Two Weeks

    Every January, brands start with big goals and fresh content calendars—then watch the plan fall apart by the end of the month. In this episode of Marketing on Point, Matt Hadley explains why most content plans fail and how to build one that actually lasts. This conversation is about designing consistency instead of hoping for it—using structure, themes, and systems that survive busy weeks, missed days, and real life. If you’re tired of restarting your content plan over and over, this episode will help you build something durable.   Listen/Watch Now: YouTube Spotify Apple Amazon

    11 min

  5. JAN 14

    Episode 32: Why Most Marketing Feels Busy but Goes Nowhere

    In this episode of Marketing on Point, Matt tackles why so much marketing feels exhausting but rarely effective. When brands confuse motion with progress, they end up stuck on a hamster wheel of posts, emails, and ads with no real direction. This conversation is all about clarity: why strategy matters, how undefined goals drain momentum, and how giving every piece of content a clear job can turn busy work into real traction. If your marketing feels noisy, reactive, or stuck, this episode offers a much-needed reset.   Listen/Watch Now: YouTube Spotify Apple Amazon

    11 min

  6. 09/24/2025

    Episode 31: Pure Sugar

    What happens when a brand fakes a soda launch? Liquid Death’s “Pure Sugar” campaign shows us just how much bold marketing can shake up the status quo. In this episode of Marketing On Point, we dive into one of the most daring (and brilliant) stunts of recent years. From casting actors to creating a viral prank, Liquid Death’s campaign wasn’t just entertaining — it was a masterclass in modern marketing. Tune in to discover what makes this stunt work, the key strategies behind it, and how your business can apply these lessons to build your own billion-dollar brand. Listen/Watch Now: YouTube Spotify Apple Amazon

    11 min

  7. 09/17/2025

    Episode 30: The Strategy Doc

    In this episode of Marketing on Point, we unpack one of the most overlooked but essential tools in marketing: the Strategy Doc. More than just a plan, it’s the roadmap that connects your goals to your execution. Learn what goes into a strong Strategy Doc, how to build one for your brand, and how to use it to stop scrambling and start showing up with clarity and consistency.   Listen/Watch Now: YouTube Spotify Apple Amazon

    15 min

  8. 08/27/2025

    Episode 29: Measuring Brand Impact

    Are you chasing likes, views, and followers—but still wondering why nothing’s actually moving in your business? In this episode of Marketing On Point, Matt Hadley (founder of Wander Creative) unpacks the difference between vanity metrics and value metrics—and why going viral doesn’t always mean you're making a real impact. From real-world case studies to practical tracking tips, this episode will help you shift from short-term hype to long-term brand health.   Listen/Watch Now: YouTube Spotify Apple Amazon

    20 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Marketing On Point is the new podcast from Wander Creative, hosted by founder Matt Hadley. Each episode dives into practical strategies and fresh insights to help brands cut through the noise and truly connect with their audience. In this podcast, we’ll be sharing knowledge that we’ve gained through our experience in the digital marketing space (think advertising, social media management, business). So, whether you’re an artist trying to gain traction around your music releases, a small business seeking to grow your clientele, or if you fall anywhere in between… this podcast will provide you with everything you need to feel equipped and confident to navigate the ever-changing world of digital marketing.

Information

  • Creator
    Wander Creative
  • Years Active
    2021 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    Marketing On Point