Marketing on the Record

Good2bSocial
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Welcome to Marketing on the Record — the podcast where we get real about digital marketing for law firms and the legal industry. Hosted by Good2bSocial's Keith Edwards, this is your go-to source for honest conversations about what's actually working (and what's not) in legal marketing today. Each episode, Keith sits down with industry experts and thought leaders for candid conversations about the strategies shaping legal marketing. Whether you're struggling to navigate the brave new world of AIO and wondering where traditional SEO fits in, or looking to level up your social media, content marketing, or paid advertising strategy — we cover it all.

Episodes

  1. Jun 26

    Your Logo Is Not Your Brand and Other Truths From Roy Sexton

    How does one of legal marketing's most recognizable voices build brands, earn buy-in, and thrive in an increasingly AI-driven industry? In this episode of Good2bSocial's Marketing on the Record podcast, host Keith Edwards sits down with Roy Sexton, CMO at Vedder in Chicago. Together they trace Roy's winding path into legal marketing, why you should "work with the willing," why a firm's culture and brand have to match, and a candid conversation about AI: where it helps, where it falls short, and why its most exciting use isn't content at all.  Inside this episode:  The "work with the willing" philosophy Why a firm's logo, colors, and website are not your brand, and how internal culture must match the external promise Differentiating without clichés Rethinking AI in legal marketing How introverts can use social media to build real influence Building relationships that last

    45 min

  2. Jun 26

    Unlocking Sustainable Growth for Law Firms with Stuart Foster

    Many law firms don't have a growth problem: They have a strategy problem. In this episode of Good2bSocial's Marketing on the Record podcast, Stuart Foster, Co-Founder & Managing Partner of the companies S3 Growth Partners and Law Firm Fractional CMOs, joins host Keith Edwards to discuss the evolving landscape of law firm marketing, focusing on sustainable growth, the role of fractional CMOs, and the importance of branding. Inside this episode: How fractional CMOs can provide smaller firms with access to executive-level strategy Why branding is non-negotiable How AI is reshaping the way law firms are found and marketed Inefficient, outdated marketing tactics that law firms should leave behind The often untapped power of content marketing What regular marketing audits can reveal about your firm's budget and strategy

    31 min

  3. Jun 26

    Building a Legal Marketing Agency for the AI Era

    What happens when AI rewrites the rules of legal marketing? For the very first episode of Marketing on the Record, host Keith Edwards, Good2bSocial's President & CBDO sits down with his own partner, CEO Belinda DiGiambattista. Together, they unpack what it really takes to build, grow, and lead a marketing agency built for law firms. Inside this episode: How AI visibility and AIO strategies are shaking up SEO The generational divide shaping AI adoption Building culture and leading a remote team across nine states Hard-won lessons from entrepreneurship Good2bSocial's vision for proprietary AI agents Press play and join the conversation.

    43 min
  • 3 Episodes

About

Welcome to Marketing on the Record — the podcast where we get real about digital marketing for law firms and the legal industry. Hosted by Good2bSocial's Keith Edwards, this is your go-to source for honest conversations about what's actually working (and what's not) in legal marketing today. Each episode, Keith sits down with industry experts and thought leaders for candid conversations about the strategies shaping legal marketing. Whether you're struggling to navigate the brave new world of AIO and wondering where traditional SEO fits in, or looking to level up your social media, content marketing, or paid advertising strategy — we cover it all.

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