Marketing Root Work Podcast

Judy Murdoch
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.

  1. Creating a Business that Works for YOU

    3D AGO

    Creating a Business that Works for YOU

    Send us Fan Mail Most of the business owners I work with did not start businesses to work 60-hour weeks. They started their businesses to do something they’re fantastic at, make a positive difference, and have space for caring for others, flexibility, and a life they enjoy. Still, it can be tough to set those boundaries. When we’re connected 24/7 it can feel difficult to stay offline; especially because that’s where our clients are. Ari Pirutinski deliberately began his business, Steady Growth Partners in order to do what he loves and to set hard boundaries so he has time for the other-than-work activities he cherishes. And it has not hurt his success. In fact, he believes setting clear work-life boundaries has contributed to the success of his business. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    40 min
  2. The Surprising Quality That Gives Your Marketing an Edge

    MAY 11

    The Surprising Quality That Gives Your Marketing an Edge

    Send us Fan Mail I rarely smile or laugh when I read most business marketing but when I do, I remember the company. And that’s the point: when done well, marketing that uses wit and humor and playfulness can capture your prospects attention and is more memorable (sticky) than the staid, boring stuff the other guys are doing. The quality of delight, when done well, gives your marketing an edge. Episode Notes: Emily McGregor and PenguinCat If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    8 min

  3. MAY 4

    When a Supportive Community No Longer Works for You

    Send us Fan Mail Community is very important to our well-being as business owners. I don’t think any human enterprise can be done alone. I depend on my communities, both in-person and virtual for all kinds of reasons: advice, expertise, and just hanging out with people I enjoy and who “get” me. And yet, there are times when a community which once served us no longer fits. This can feel so painful! It’s why I invited Jennifer Corbeau to share her wisdom on how she moved on from a community when she realized it was holding her back. And she left with grace and a sense of completion. Jennifer Corbeau is a guide, teacher, and catalyst who leads women on transformative travel retreats. Learn more about Jennifer’s work on her website. SpiralPathJourneys If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    48 min
  4. How to Persuade in Adverse Situations

    APR 27

    How to Persuade in Adverse Situations

    Send us Fan Mail If you're a business owner, you've no doubt experienced a difficult sales call. It's even worse when you think it's something you can absolutely help with and your prospective client gets prickly. What do you do?! I share a super awkward situation which (thanks to good advice) I was able to repair. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    10 min
  5. Using Crowdsourcing to Fund Your Business - Jason Fishman

    APR 20

    Using Crowdsourcing to Fund Your Business - Jason Fishman

    Send us Fan Mail Jason Fishman saw how difficult it was for many types of startups to receive funding from traditional sources and he had a creative response: why not use crowdfunding as a way for smaller ventures to find investors? Jason’s agency, Digital Niche Agency, provides strategic and marketing services to help smaller ventures attract investors using the crowdfunding framework.  Connect with Jason: https://www.digitalnicheagency.com/ If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    37 min
  6. The Reason Clients Choose You - Which You are Probably Ignoring in Your Marketing

    APR 13

    The Reason Clients Choose You - Which You are Probably Ignoring in Your Marketing

    Send us Fan Mail There is a reason your favorite clients choose to work with you. You do an exceptional job addressing tangible and intangible elements which are important to your client.  This is huge when it comes to your marketing. You want to make sure you are always addressing how you are making a unique, measurable difference for your best clients.  When you share successes, testimonials, etc. you are letting prospective right-fit clients know how you make a difference and success stories help prospective clients feel "they helped someone like me, they can help me as well." In this podcast I talk about how to learn what outcomes matter most to your client and how to measure progress. If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    12 min
  7. Advice from the World's Best Marketers

    APR 6

    Advice from the World's Best Marketers

    Send us Fan Mail Dear hoomans Do you know who the best marketers are? Cats!! We own the Internet and today your lucky because we will tell you some of our secrets! Love  Mako, Lily, and Joey If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    15 min
  8. Are You Giving "Insecurity" Discounts (and a Better Way to Price Your Services)

    MAR 30

    Are You Giving "Insecurity" Discounts (and a Better Way to Price Your Services)

    Send us Fan Mail Even though I know better, I still find it difficult to charge a price which accurately reflects the value of my work.  Why? In truth, under-charging is protective. At some level I believe that if I named the actual cost to hire me, no one would hire me. Ever. The good news is I've come up with a different perspective on how to talk about my prices which I'm sharing in this podcast. Hope you find this helpful! If you find the Marketing Root Work podcast valuable, please become a subscriber!  My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.

    11 min
See All (91)

About

How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.

Information

  • Creator
    Judy Murdoch
  • Years Active
    2024 - 2026
  • Episodes
    91
  • Rating
    Clean
  • Copyright
    © 2026 Marketing Root Work Podcast
  • Show Website
    Marketing Root Work Podcast